Room perfuming or deodorizing preparations market in Bulgaria

Earlier Report Observations

From 2018 to 2019, the market for room perfuming preparations in Bulgaria expanded by nearly 40% to 16.9 million US dollars. This growth was driven by the entry of new domestic players like Air Spice, which offered high-quality, eco-friendly products with unique scents. The emergence of new segments, such as professional aroma systems combining perfuming and disinfection, targeted commercial and public spaces, while consumer preferences shifted toward natural ingredients and longer-lasting effects. Distribution channels also widened through large retail chains and online platforms, enhancing product accessibility.

The onset of the COVID-19 pandemic in 2020 reshaped market dynamics, boosting demand for air fresheners with disinfectant properties, exemplified by two-component systems from Aromatizatoribg. Despite this shift, the overall market size fell by over 37% to 10.5 million US dollars, with further declines to 7.8 million US dollars in 2021 and 6.8 million US dollars in 2022. During this period, competition intensified between local and international manufacturers, and consumer preferences continued to favor natural fragrances and sustainable packaging, though these trends did not reverse the market contraction.

A strong recovery began in 2023, with the market growing by 53% to 10.4 million US dollars and reaching 13.2 million US dollars in 2024. This rebound was accompanied by increased production and export volumes, suggesting a resurgence in domestic consumption and the consolidation of earlier trends toward eco-friendly and professional products.

Production room perfuming or deodorizing preparations in Bulgaria

In value, 2017-2020, K $ US

Production of room perfuming or deodorizing preparations in Bulgaria has increased for the third consecutive year. In 2020, output reached 84 478 thousand US dollars, marking a 30.4% rise compared to 2019. From 2017 to 2020, production grew by 106.9%, which translates to an annualized growth rate of 27.4%.

Annual dynamics of production in Bulgaria in value, 2017-2020, K $ US

Exports room perfuming or deodorizing preparations from Bulgaria

Exports in kind, K unit

Exports of room perfuming or deodorizing preparations from Bulgaria have risen for the third year in a row. In 2020, exports totaled 24 127 thousand units, showing a strong increase of 22.3% from the previous year. Between 2017 and 2020, exports expanded by 92.7%, with an annualized growth rate of 24.4%.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, K unit

From 2017 to 2020, exports of room perfuming or deodorizing preparations from Bulgaria were widely distributed across partner countries. The United Kingdom accounted for 18.9% of exports in kind, Romania for 15.6%, and Germany for 10.6%. Together, these three countries represented only 45.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Bulgaria in kind, 2017-2020

Exports in value, K $ US

Bulgaria's exports of room perfuming or deodorizing preparations have increased for the third consecutive year. In 2020, export value stood at 86 667 thousand US dollars, which is 32.1% higher than in 2019. Over the period from 2017 to 2020, exports grew by 107.5%, with a compound annual growth rate of 27.5%.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

During 2017–2020, room perfuming or deodorizing preparations from Bulgaria were supplied to a diverse range of markets. Even the largest destinations—the United Kingdom, Romania, and Germany—together accounted for only 41.1% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Bulgaria in value, 2017-2020

Imports room perfuming or deodorizing preparations to Bulgaria

Imports in kind, K unit

After a two-year increase, imports of room perfuming or deodorizing preparations into Bulgaria declined. In 2020, imports amounted to 10 103 thousand units, a 2.1% drop from 2019. Over the period from 2017 to 2020, imports rose by 34.3%, with a compound annual growth rate of 10.3%. The highest import volume was recorded in 2019 at 10 323 thousand units, while the largest year-on-year increase occurred in 2018 at 20.5%.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, K unit

From 2017 to 2020, Turkey, Belgium, and Romania were the leading sources for Bulgaria's imports of room perfuming or deodorizing preparations in kind. Turkey accounted for 31.4% of imports, Belgium for 20.8%, and Romania for 9.7%. Combined, these three countries made up 61.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Bulgaria in kind, 2017-2020

Imports in value, K $ US

Following a two-year rise, imports of room perfuming or deodorizing preparations into Bulgaria decreased. In 2020, import value reached 12 688 thousand US dollars, down by 28.4% from the previous year. Between 2017 and 2020, imports increased by 5.1%, with a compound annual growth rate of 1.7%. The peak import value was recorded in 2019 at 17 725 thousand US dollars, with the largest year-on-year increase also occurring in 2019 at 25.4%.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

In 2017–2020, Bulgaria sourced room perfuming or deodorizing preparations from a broad portfolio of suppliers. Romania contributed 17.8% of imports in value terms, Spain 16.6%, and the United Kingdom 12.6%. Together, these three countries represented only 46.9% of total imports, while numerous other countries held smaller but significant shares.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Bulgaria in value, 2017-2020