Room perfuming or deodorizing preparations market in Greece

Earlier Report Observations

Between 2018 and 2019, the market for room perfuming and deodorizing preparations in Greece saw moderate growth, supported by increasing consumer demand for products with ecological materials and handmade solutions, as well as the emerging 'smellmaxxing' trend among young people, amplified by social media. This trend encouraged investment in scented candles and wax melts for personal space customization. The market then surged by 60% in 2020, reaching a value of 6.8 million USD, although no specific drivers for this sharp increase are highlighted in the available sources for that year.

Following the 2020 peak, market expansion slowed by 2022, yet remained positive. Growth in 2022 to 7.0 million USD was partly fueled by a rising preference for natural and organic essential oils, minimalist packaging, and personalized fragrance blends, aligning with wellness and sustainability trends. Additionally, the participation of Greek companies in international trade fairs like PLMA Amsterdam enhanced their visibility and export outreach. In 2023, the market accelerated again, growing by 21% to 8.5 million USD, largely driven by the continued 'smellmaxxing' movement and heightened demand for environmentally conscious products with sustainable materials.

Throughout the period, the presence and innovation of major players like Spring Air® contributed to market development. The company maintained its leadership through products such as odor absorbers for smoke elimination and complete scenting solutions for professional spaces, alongside being the first to implement a franchise system in the sector locally. These offerings catered to both household and commercial segments, reinforcing the market's expansion beyond residential use.

Production room perfuming or deodorizing preparations in Greece

In value, 2017-2020, K $ US

After two consecutive years of decline, production of room perfuming or deodorizing preparations in Greece showed an increase. In 2019, output reached its lowest point at 1 870 K $ US. The following year, in 2020, production rose slightly by 1.9% to reach 1 906 K $ US. Looking at the broader period from 2017 to 2020, production decreased by 27.5%, which translates to an average annual decline of 10.2%. The most significant drop occurred in 2018, with a decrease of 21.4%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

Exports room perfuming or deodorizing preparations from Greece

Exports in kind, K unit

Following two years of growth, Greece's export volume of room perfuming or deodorizing preparations experienced a decline. In 2019, exports peaked at 3 539 K units. By 2020, they fell by 11.9% to 3 117 K units. Over the four-year span from 2017 to 2020, exports decreased by 3%, with a compound annual growth rate of -1.0%. The largest increase was recorded in 2018, at 8.1%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

From 2017 to 2020, the top buyers of room perfuming or deodorizing preparations from Greece were Czechia, accounting for 19.3% of exports in kind, Cyprus with 12.8%, and Poland at 11.2%. Together, these three countries made up 43.2% of total exports in kind, indicating a diversified export structure with no single country dominating.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

After a two-year upward trend, the value of Greece's exports of room perfuming or deodorizing preparations declined. In 2019, exports reached their highest value at 6 944 K $ US. In 2020, they dropped by 10.5% to 6 217 K $ US. Over the period from 2017 to 2020, exports increased by 24.3%, with a compound annual growth rate of 7.5%. The most substantial rise occurred in 2018, with a 35.1% increase.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, Cyprus was the leading buyer in value terms, representing 21.2% of Greece's exports of room perfuming or deodorizing preparations, followed by Bulgaria at 9.4% and Romania at 9.3%. Their combined share totaled 39.8% of total exports in value, highlighting a market structure where no single destination holds a dominant position.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports room perfuming or deodorizing preparations to Greece

Imports in kind, K unit

Greece's import volume of room perfuming or deodorizing preparations increased for the third year in a row. In 2020, imports rose by 2.8% to reach 5 164 K units. Over the period from 2017 to 2020, imports grew by 32.2%, which corresponds to an average annual increase of 9.8%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

Data from 2017 to 2020 show that Greece's imports in kind of room perfuming or deodorizing preparations were not heavily concentrated. The United Kingdom was the largest source, contributing 22.3% of imports in kind, followed by China at 15.5% and the Netherlands at 11.9%. Together, these three countries accounted for 49.7% of total import flows, reflecting a broad-based sourcing strategy.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Greece's import value of room perfuming or deodorizing preparations continued to rise for the third consecutive year. In 2020, imports surged by 19.0% to approximately 11 085 K $ US. From 2017 to 2020, imports increased by 85.5%, with a compound annual growth rate of 22.9%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

During the 2017–2020 period, Greece's imports in value terms of room perfuming or deodorizing preparations were spread across multiple partner countries. The United Kingdom led with 17.9% of imports in value, followed by Hungary at 11.7% and Italy at 10.8%. Collectively, these three countries represented 40.4% of total import flows, underscoring a diversified import structure.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020