Room perfuming or deodorizing preparations market in Romania

Earlier Report Observations

The market for room perfuming or deodorizing preparations in Romania began its expansion from 2018, supported by a growing consumer preference for safe products made with natural ingredients and essential oils, which elevated demand. Despite the onset of the COVID-19 pandemic towards the end of 2019, the market volume continued to rise sharply, reaching 42.2 million USD by 2020, and then grew a further 2.4% in 2021, aided by a global recovery in demand for cosmetic and perfuming products.

Growth persisted through 2022 and 2023, fueled by sustained shifts in consumer behavior, including increased interest in personalized, luxury, and niche scents, as well as products with natural components. The market's upward trajectory was reinforced by the development of sustainable perfumes with eco-friendly ingredients and recyclable packaging. Regulatory frameworks requiring notification via the European Cosmetic Products Notification Portal (CPNP) ensured product compliance. By 2024, the market value had doubled compared to 2018, reaching 55.0 million USD.

Production room perfuming or deodorizing preparations in Romania

In value, 2017-2020, K $ US

In 2019, Romania's output of room perfuming or deodorizing preparations reached its peak at 1 012 K $ US. However, in 2020, production dropped sharply to 717 K $ US, marking a significant decline of 29.2% from the previous year. Over the period from 2018 to 2020, production decreased by 24.4%, which translates to an annualized rate of 8.9%. The largest increase in production occurred in 2019, with a growth of 6.8%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Exports room perfuming or deodorizing preparations from Romania

Exports in kind, K unit

Romania's exports of room perfuming or deodorizing preparations in kind declined for the second consecutive year. In 2018, exports peaked at 4 562 K units, with the largest increase of 15.6% recorded that year. By 2020, exports had fallen to 2 696 K units, representing a steep year-over-year loss of 27.6%. Over the 2017-2020 period, exports decreased by 31.7%, corresponding to a compound annual growth rate (CAGR) of -11.9%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

From 2017 to 2020, the geographical structure of Romania's exports in kind was highly diversified. Bulgaria accounted for 20.4% of exports, Hungary for 16.8%, and Spain for 10.8%, with these three countries together making up only 47.9% of total flows. The remaining 52.1% was distributed among numerous smaller partner countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

Romania's exports of room perfuming or deodorizing preparations in value terms declined for the second consecutive year. In 2018, exports reached their maximum at 10 928 K $ US, with the largest increase of 11.1% recorded that year. However, in 2019, exports saw the largest decline of 18.2%. By 2020, exports had decreased to 8 424 K $ US, down by 5.8% compared to 2019. Over the 2017-2020 period, exports decreased by 14.4%, with a CAGR of -5.0%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Between 2017 and 2020, Romania's exports in value terms of room perfuming or deodorizing preparations were spread across many countries. Bulgaria led with 24.3% of exports, followed by Czechia at 13.5%, and Hungary at 9.1%. Together, these three countries accounted for just 46.8% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports room perfuming or deodorizing preparations to Romania

Imports in kind, K unit

Romania's imports of room perfuming or deodorizing preparations in kind increased for the third consecutive year. In 2020, imports rose to 33 750 K units, showing a modest advance of 4.1% over the previous year. From 2017 to 2020, imports grew by 19.3%, equating to an annualized rate of 6.1%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

From 2017 to 2020, Turkey dominated Romania's imports in kind, accounting for 37.8% of the total. The United Kingdom followed with 12.4%, and Bulgaria with 11.5%. Together, these three countries represented 61.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's imports of room perfuming or deodorizing preparations in value terms increased for the third consecutive year. In 2020, imports surged to 49 892 K $ US, equivalent to a dramatic year-over-year advance of 28.2%. Over the 2017-2020 period, imports grew by 71.7%, with a CAGR of 19.7%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Between 2017 and 2020, the structure of Romania's imports in value terms was diversified. Bulgaria accounted for 20.4% of imports, Turkey for 16.7%, and Poland for 9.8%. Together, these three countries made up just 47.0% of total flows, with no single country holding a clearly dominant position.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020