Roasted, not decaffeinated coffee market in Greece

Earlier Report Observations

From 2018 to 2020, the market for roasted, not decaffeinated coffee in Greece showed initial stability followed by a contraction. Market volume in physical terms remained around 26 500 t in 2018 and 2019 before declining to 23 894 t in 2020, while market value stayed near $260-262 million. The market's resilience in the earlier years was underpinned by coffee's entrenched role as an affordable luxury and daily staple in Greek culture, sustaining consumption even during economic uncertainty.

The market recovered and expanded significantly from 2022 onward. Volume rebounded to 26 333 t in 2022 and peaked at 28 129 t in 2023, while market value grew steadily from $260.5 million in 2020 to $358.6 million in 2024. This value increase was influenced by regulatory changes: an environmental levy on single-use plastic packaging introduced in January 2022 raised packaging costs, and new EU labeling guidelines for beverages affected compliance expenses. Furthermore, from July 2024, the application of the standard 24% VAT rate to on-site coffee consumption altered pricing strategies and consumer behavior.

Production roasted, not decaffeinated coffee in Greece

In value, 2017-2020, M $ US

Greece's production of roasted, non-decaffeinated coffee experienced a decline after two years of growth. In 2020, the output was valued at 154.4 million US dollars, marking a slight decrease of 3.5% compared to the previous year. Over the period from 2017 to 2020, production rose by 13.7%, which translates to an average annual growth rate of 4.4%. The peak value was recorded in 2019 at 160.0 million US dollars, with the largest year-on-year increase occurring in 2018 at 9.0%.

Annual dynamics of production in Greece in value, 2017-2020, M $ US

In kind, 2017-2020, t

Following two years of expansion, Greece's production volume of roasted, non-decaffeinated coffee saw a downturn. In 2020, the country produced 14,260 tonnes, representing a 6.1% decline from 2019. From 2017 to 2020, overall production increased by 6.2%, with a compound annual growth rate of 2.0%. The highest volume was achieved in 2019 at 15,195 tonnes, and the most significant growth occurred that same year with a 10.7% increase.

Annual dynamics of production in Greece in kind, 2017-2020, t

Exports roasted, not decaffeinated coffee from Greece

Exports in kind, t

Greece's exports of roasted, non-decaffeinated coffee grew for the third year in a row. In 2020, export volume reached 2,087 tonnes, up by 2.0% from 2019. Between 2017 and 2020, exports surged by 52.8%, averaging an annualized growth rate of 15.2%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, Cyprus, Switzerland, and the United States were the leading destinations for Greece's exports of roasted, non-decaffeinated coffee by volume. Cyprus accounted for 30.3% of exports, Switzerland for 11.1%, and the United States for 9.1%. Together, these three countries represented 50.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, M $ US

Greece's export value of roasted, non-decaffeinated coffee continued to rise for the third consecutive year. In 2020, exports amounted to 18.4 million US dollars, reflecting a modest increase of 6.5% compared to 2019. Over the 2017-2020 period, export value grew by 56.4%, with a compound annual growth rate of 16.1%.

Annual dynamics of product's exports from Greece in value, 2017-2020, M $ US

Between 2017 and 2020, Cyprus, the United States, and Germany were the primary markets for Greece's exports of roasted, non-decaffeinated coffee by value. Cyprus led with 44.0% of export value, followed by the United States at 7.6% and Germany at 7.3%. Collectively, these three countries accounted for 58.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports roasted, not decaffeinated coffee to Greece

Imports in kind, t

Greece's imports of roasted, non-decaffeinated coffee decreased for the second year in a row. In 2020, import volume stood at 11,720 tonnes, showing a notable contraction of 11.8% from 2019. From 2017 to 2020, imports fell by 4.1%, with an average annual decline of 1.4%. The highest import volume was recorded in 2018 at 14,386 tonnes, and the largest year-on-year increase occurred that same year at 17.7%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

During 2017-2020, Italy, Germany, and Bulgaria were the top suppliers of roasted, non-decaffeinated coffee to Greece by volume. Italy dominated with 57.7% of imports, Germany contributed 11.0%, and Bulgaria accounted for 9.5%. Together, these three countries made up 78.2% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, M $ US

In 2020, Greece's import value of roasted, non-decaffeinated coffee totaled 124.4 million US dollars, up by 4.1% from 2019. Over the 2017-2020 period, import value increased by 12.9%, with a compound annual growth rate of 4.1%. The peak value was reached in 2018 at 128.7 million US dollars. The largest decline occurred in 2019 at 7.1%, while the most significant increase was in 2018 at 16.7%.

Annual dynamics of product's imports to Greece in value, 2017-2020, M $ US

From 2017 to 2020, Italy, France, and Germany were the main sources for Greece's imports of roasted, non-decaffeinated coffee by value. Italy held 60.2% of import value, France accounted for 14.0%, and Germany represented 6.7%. Combined, these three countries constituted 81.0% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020