Decaffeinated or roasted coffee market in Greece

Earlier Report Observations

The Greek decaffeinated or roasted coffee market experienced shifts in trade dynamics between 2018 and 2021, with imports falling from 15 254 t to 12 733 t in 2020 before recovering to 15 154 t in 2021, while exports steadily expanded from 1 615 t to 2 424 t. During this period, the coffee shop sector saw intensified competition and network growth through franchising, which expanded the presence of coffee outlets. The COVID-19 pandemic in 2020 accelerated demand for decaffeinated coffee and digital solutions, with producers improving product quality and variety. Additionally, the EU Sustainable Finance Disclosure Regulation introduced in 2021 placed greater emphasis on ESG criteria for companies in the sector.

From 2022 to 2024, the total market volume increased from 28 194 t to 29 655 t, and market value rose from $318.0 million to $377.8 million. This growth was driven by repeated price increases linked to international supply factors, including climate-induced crop shortages in Brazil and Vietnam, depleted global stocks, and rising demand from new markets such as China. The reimposition of 24% VAT on served coffee in 2022 added further cost pressure. Concurrently, the industry focused on innovation and quality, highlighted by the Coffee Industry Forum 2025, and consumer interest shifted toward premium and specialty coffee segments, supporting market expansion.

Production decaffeinated or roasted coffee in Greece

In value, 2017-2020, M $ US

Annual dynamics of production in Greece in value, 2017-2020, M $ US

In kind, 2017-2020, t

Annual dynamics of production in Greece in kind, 2017-2020, t

Exports decaffeinated or roasted coffee from Greece

Exports in kind, t

After two years of growth, Greece's exports of decaffeinated or roasted coffee declined in volume. In 2020, exports reached 2,103 tonnes, representing a 2.4% decrease compared to the previous year. Over the period from 2017 to 2020, exports increased by 52%, with an average annual growth rate of 15.0%. The peak was recorded in 2019 at 2,154 tonnes, which also saw the largest annual increase of 33.4%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, the three largest markets for Greece's decaffeinated or roasted coffee exports in volume terms were Cyprus, Switzerland, and the United States. Together, they accounted for 51.3% of total export flows during this period.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, M $ US

Greece's exports of decaffeinated or roasted coffee in value terms grew for the third consecutive year. In 2020, exports amounted to 18.7 million US dollars, showing a moderate increase of 6.8% compared to 2019. From 2017 to 2020, exports rose by 57.2%, with an average annual growth rate of 16.3%.

Annual dynamics of product's exports from Greece in value, 2017-2020, M $ US

Between 2017 and 2020, the main destinations for Greece's decaffeinated or roasted coffee exports in value terms were Cyprus, accounting for 44.5% of exports, the United States at 7.5%, and Germany at 7.2%. These three countries together represented 59.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports decaffeinated or roasted coffee to Greece

Imports in kind, t

Greece's imports of decaffeinated or roasted coffee in volume terms fell for the second year in a row. In 2020, imports stood at 12,733 tonnes, marking a 10.3% drop from 2019. The highest volume was recorded in 2018 at 15,254 tonnes, which also saw the largest annual increase of 18.7%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

From 2017 to 2020, the leading sources for Greece's imports of decaffeinated or roasted coffee in volume terms were Italy, which contributed 56.1% of imports, Germany at 11.4%, and Bulgaria at 9.0%. Collectively, these three countries made up 76.4% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, M $ US

In 2020, Greece imported 132.9 million US dollars worth of decaffeinated or roasted coffee, reflecting a 4.8% increase from the previous year. Over the period from 2017 to 2020, imports grew by 14.4%, with an average annual growth rate of 4.6%. The peak value was recorded in 2018 at 135.9 million US dollars, which saw the largest annual increase of 17.1%, while 2019 experienced the largest decline of 6.7%.

Annual dynamics of product's imports to Greece in value, 2017-2020, M $ US

During 2017–2020, the principal suppliers of decaffeinated or roasted coffee to Greece in value terms were Italy, accounting for 59.2% of imports, France at 14.4%, and Germany at 6.8%. Together, these three countries represented 80.5% of total import flows in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020