Pineapple juice market in Greece

Earlier Report Observations

The volume of the unfermented pineapple juice market in Greece showed considerable volatility between 2019 and 2023. A key regulatory intervention was the 2021 ban on the sale of bulk juices by soft drink manufacturers or bottled juice companies, which aimed to protect quality and hygiene. This restriction likely reduced market accessibility, contributing to an 8% contraction in total volume to 1 658 тыс. л. that year. Conversely, the market expanded by 12% to 1 862 тыс. л. in 2022 following the implementation of new European Parliament labeling rules for juices and nectars. These regulations, which prohibited added sugar in juices and required clearer product names, appear to have boosted consumer confidence and demand.

Underpinning these shifts were broader investments and legislative efforts aimed at modernizing production. The establishment of Nera Pagon Grammou AE in 2018 with substantial investment in bottling infrastructure signaled a focus on beverage manufacturing capacity. Subsequent laws, such as Law 4759/2020 on spatial planning modernization emphasizing renewable energy, and the 2022 Development Law 4887/2022 promoting economic growth, created a framework conducive to investment in production units, including those in the juice industry. These measures supported a move toward more sustainable and efficient operations.

The overall market trajectory saw an initial increase from 1 487 тыс. л. in 2019 to 1 809 тыс. л. in 2020, before the regulatory changes of 2021 and 2022 induced swings. The period concluded with a significant market correction in 2023, as volume fell 24% to 1 414 тыс. л., a movement contemporaneous with a sharp rise in export volumes that year.

Production pineapple juice in Greece

In kind, 2017-2020, M l

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

In 2020, Greece produced 0.9 million liters of pineapple juice, which represented a 13.4% decrease compared to the previous year.

Annual dynamics of production in Greece in kind, 2017-2020, M l

Exports pineapple juice from Greece

Exports in kind, K l

The market for pineapple juice exports from Greece showed significant fluctuations during this period. Exports reached their lowest point in 2017 and peaked in 2019, with a 5.7-fold difference between these years. In 2020, Greece exported 743 thousand liters of pineapple juice, marking a sharp 36.2% decline from 2019. The maximum export volume was recorded in 2019 at 1 164 thousand liters, while the largest year-over-year increase occurred in 2018 with a 224.3% surge.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K l

From 2017 to 2020, China was the primary buyer of pineapple juice from Greece, accounting for 84.7% of total exports in volume. The remaining share was distributed among a diverse group of other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

The value of pineapple juice exports from Greece exhibited notable volatility during these years. Export values hit their minimum in 2017 and reached their maximum in 2019, with a 4.6-fold difference. In 2020, the export value amounted to 424 thousand US dollars, down 34.5% from 2019. The peak value was recorded in 2019 at 647 thousand US dollars, and the largest year-over-year increase occurred in 2018 with a 182.9% rise.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, China dominated as the key destination for Greek pineapple juice exports in value terms, representing 83.3% of total export flows. The rest was shared among various smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports pineapple juice to Greece

Imports in kind, K l

Pineapple juice imports into Greece increased for the second consecutive year in 2020, reaching 1 685 thousand liters, a modest 2.1% gain over the prior year. Over the 2017-2020 period, imports decreased by 5.4%, equivalent to an annualized decline of 1.8%. The lowest import volume was recorded in 2018 at 1 617 thousand liters, with the largest year-over-year drop of 9.3% occurring that same year. The largest increase was seen in 2019 with a 2.1% rise.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K l

From 2017 to 2020, Kenya, Thailand, and the Netherlands remained the main suppliers of pineapple juice to Greece in volume terms. Kenya accounted for 36.6% of imports, Thailand for 32.3%, and the Netherlands for 21.1%, together making up 90.1% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

After two years of decline, Greece's pineapple juice imports rebounded in 2020, with the import value totaling 2 866 thousand US dollars, a strong 20.0% increase year-over-year. Over the 2017-2020 period, imports grew by 7.3%, corresponding to a compound annual growth rate of 2.4%. The lowest import value was recorded in 2019 at 2 388 thousand US dollars, which also saw the largest year-over-year decrease of 7.8%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Between 2017 and 2020, Kenya, Thailand, and the Netherlands were the leading sources for Greek pineapple juice imports in value terms. Kenya represented 37.9% of imports, Thailand 28.9%, and the Netherlands 27.5%, collectively accounting for 94.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020