Pineapple juice market in Bulgaria

Earlier Report Observations

The market for unfermented pineapple juice in Bulgaria expanded from 2 880 тыс. л in 2018 to 2 998 тыс. л in 2019, supported by a reported increase in domestic sales of fruit and vegetable juices that boosted overall consumption. A slight contraction to 2 883 тыс. л followed in 2020.

From 2021 onward, the market volume entered a steep decline, falling to 2 675 тыс. л in 2021, then to 1 844 тыс. л in 2022, and reaching 1 109 тыс. л in 2023. This period coincided with the prolonged impact of global challenges highlighted later, including the COVID-19 pandemic, economic instability, and raw material shortages, which severely affected the non-alcoholic beverage sector. Despite the volume drop, the market value rose by 40% to 1 840 тыс. $ in 2023, reflecting significant price inflation for beverages.

By the end of the period, the industry faced impending regulatory shifts such as the introduction of attached caps requirements and preparation for a deposit return system for packaging scheduled for 2024. These measures, alongside noted technological upgrades and the emergence of new product innovations, began altering the competitive landscape.

Production pineapple juice in Bulgaria

In value, 2017-2020, K $ US

In 2018, Bulgaria's pineapple juice output reached its peak value of 1 820 K $ US. The following year, in 2019, production declined by 5.5% to 1 720 K $ US, marking the lowest value in the period. In 2020, output recovered slightly, increasing by 4.6% to 1 799 K $ US.

Annual dynamics of production in Bulgaria in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Between 2017 and 2020, Bulgaria ranked as the 27th largest producer of pineapple juice globally.

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

Bulgaria's pineapple juice production has been declining for three consecutive years. In 2020, the country produced 2 680 K l, representing a modest decrease of 2.2% compared to 2019. Over the entire 2017-2020 period, production fell by 4.3%, which translates to an average annual decline of 1.5%.

Annual dynamics of production in Bulgaria in kind, 2017-2020, K l

Exports pineapple juice from Bulgaria

Exports in kind, K l

Bulgaria's pineapple juice exports have declined for the third year in a row. In 2020, exports amounted to 124.0 K l, showing an 8.5% year-on-year decrease. From 2017 to 2020, exports dropped significantly by 62.2%, with a compound annual growth rate of -27.7%.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, K l

Between 2017 and 2020, Bulgaria's pineapple juice exports were distributed across a diverse range of partner countries. The United States accounted for 25.4% of exports in volume, Greece for 11.6%, and Malta for 10.4%. Together, these three countries represented just 47.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Bulgaria in kind, 2017-2020

Exports in value, K $ US

After two years of decline, Bulgaria's pineapple juice export value increased in 2020. Exports totaled 140.7 K $ US, reflecting a solid rise of 21.5% compared to the previous year. However, over the 2017-2020 period, export value decreased by 47.2%, with a compound annual growth rate of -19.2%. The lowest value was recorded in 2019 at 115.8 K $ US, which marked a significant decline of 34.1% from the previous year.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

From 2017 to 2020, Bulgaria's pineapple juice export value was spread across numerous destinations. The United States accounted for 23.2% of export value, Malta for 14.9%, and Greece for 9.3%. Combined, these three countries represented only 47.4% of total flows, with the remaining 52.6% distributed among a wide range of other markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Bulgaria in value, 2017-2020

Imports pineapple juice to Bulgaria

Imports in kind, K l

In 2020, Bulgaria's pineapple juice imports reached 327.3 K l, showing a robust decline of 17.0% compared to the previous year. Over the 2017-2020 period, imports decreased by 27.5%, with a compound annual growth rate of -10.2%. The lowest volume was recorded in 2018 at 324.9 K l, which represented a sharp drop of 28.0% from the previous year. In 2019, imports rebounded with a 21.4% increase.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, K l

Throughout 2017-2020, Kenya, Serbia, and Austria were the core suppliers of pineapple juice to Bulgaria in volume terms. Kenya accounted for 23.9% of imports, Serbia for 17.5%, and Austria for 15.5%. Together, these three countries represented 56.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Bulgaria in kind, 2017-2020

Imports in value, K $ US

In 2020, Bulgaria's pineapple juice import value amounted to 390.0 K $ US, reflecting a decrease of 14.2% compared to 2019. Over the 2017-2020 period, import value fell by 41.6%, with a compound annual growth rate of -16.4%. The largest decline occurred in 2018, with a drop of 35.9%, while the largest increase was in 2019, at 6.0%.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

Between 2017 and 2020, Kenya, France, and the Netherlands were the main suppliers of pineapple juice to Bulgaria in value terms. Kenya accounted for 33.4% of import value, France for 18.6%, and the Netherlands for 11.7%. Together, these three countries comprised 63.7% of total imports in value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Bulgaria in value, 2017-2020