Apple juice market in Greece

Earlier Report Observations

From 2018 to 2021, the Greek unfermented apple juice market experienced notable fluctuations in value. After a slight increase to 13.7 million USD in 2019, the market contracted by 16% to 11.5 million USD in 2020, before rebounding to 13.4 million USD in 2021.

Import values, which reflect consumption trends, rose steadily from 8.1 million USD in 2021 to 9.4 million USD in 2023, then jumped by 67% to reach 15.7 million USD in 2024. This sharp increase coincided with a shift in Greek consumer preferences towards natural and healthy plant-based products, as well as an overall rise in purchasing power, which boosted demand for fruit juices including apple juice.

Simultaneously, export values grew from 2.1 million USD in 2021 to 4.3 million USD in 2024, indicating an expansion of Greek presence in international trade. The strengthening of domestic companies and the launch of new brands likely supported this export growth, while the surge in imports suggests that local production may not have kept pace with the rising domestic demand for unfermented apple juice.

Production apple juice in Greece

In value, 2017-2020, K $ US

The data reveals irregular changes, indicating a volatile market environment. Production bottomed in 2017 and peaked in 2019, with a 1.9-fold difference between these years. In 2020, apple juice output in Greece was valued at 5 963 K $ US, which is 4.9% lower than the previous year. The maximum value was recorded in 2019 at 6 269 K $ US. The largest increase occurred in 2018, reaching 71.4%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

After a two-year increase, apple juice production in Greece declined. In 2020, Greece produced 5 521 K l of apple juice, marking a 12.5% decrease from the previous year. Over the period from 2017 to 2020, production grew by 16.9%, with a compound annual growth rate (CAGR) of 5.3%. The maximum value was recorded in 2019 at 6 313 K l. The largest increase occurred in 2019, reaching 28.0%.

Annual dynamics of production in Greece in kind, 2017-2020, K l

Exports apple juice from Greece

Exports in kind, K l

After a two-year increase, foreign apple juice supplies from Greece declined. In 2020, exports totaled 2 541 K l, down by 10.6% from a year earlier. Over the period from 2017 to 2020, exports increased by 34.4%, with a compound annual growth rate (CAGR) of 10.4%. The maximum value was recorded in 2019 at 2 841 K l. The largest increase occurred in 2019, reaching 34.2%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K l

From 2017 to 2020, China (32.0% of exports in kind), Cyprus (29.1% of exports in kind), and Romania (9.5% of exports in kind) led the structure of exports in kind, together accounting for 70.6% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

After a two-year increase, apple juice deliveries from Greece declined. In 2020, exports were recorded at 1 731 K $ US, equivalent to a strong contraction of 12.1% year-over-year. Over the period from 2017 to 2020, exports increased by 16%, with a compound annual growth rate (CAGR) of 5.1%. The maximum value was recorded in 2019 at 1 969 K $ US. The largest increase occurred in 2019, reaching 18.3%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

From 2017 to 2020, Cyprus (25.2% of exports in value terms), China (24.5% of exports in value terms), and Romania (8.5% of exports in value terms) headed the ranking of buyers of apple juice from Greece, with their combined share reaching 58.1% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports apple juice to Greece

Imports in kind, K l

In 2020, cross-border shipments of apple juice to Greece amounted to 5 117 K l, corresponding to a decline of 15.6% from the previous year. Between 2017 and 2020, imports decreased by 14.5%, equating to an annualized rate of 5.1%. The maximum value was recorded in 2019 at 6 061 K l. The largest increase occurred in 2019, reaching 12.2%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K l

From 2017 to 2020, Germany (28.8% of imports in kind), Turkey (25.0% of imports in kind), and the Netherlands (17.0% of imports in kind) were the largest suppliers of apple juice to Greece, together forming 70.9% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Apple juice shipments to Greece from abroad declined for the second consecutive year. In 2020, import volume reached 7 270 K $ US, representing a robust fall of 23.0% year-over-year. Over the period from 2017 to 2020, imports decreased by 19.1%, with a compound annual growth rate (CAGR) of 6.8%. The maximum value was recorded in 2018 at 9 492 K $ US. The largest increase occurred in 2018, reaching 5.7%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands (27.5% of imports in value terms), Germany (26.5% of imports in value terms), and Turkey (21.7% of imports in value terms) formed the main group of destinations for imports in value terms of apple juice to Greece, with a combined share of 75.7% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020