Pastry market in Estonia

Earlier Report Observations

The pastry market in Estonia began the period at 78 thousand t in 2018, supported by growing consumer demand for organic products as the organic farming sector expanded. New organic producers entered, and the area under organic cultivation increased. Market volume remained nearly stable in 2019 at 78.2 thousand t but fell to 75.8 thousand t in 2020.

A strong recovery followed, with the market growing to 84 thousand t in 2021 and further to 90.1 thousand t in 2022. This growth coincided with the rise of social media marketing and digital trends, particularly on platforms like TikTok and Reels, which reshaped marketing strategies and influenced consumer behavior, especially among Generation Z. The market value also rose significantly, reaching $234.5 million in 2023, as digital engagement boosted e-commerce and demand.

After peaking in 2023 at 90.6 thousand t, the market volume declined to 87.3 thousand t in 2024, while the market value dropped to $211.7 million. The overall trend from 2018 to 2023 showed expansion, driven by organic agriculture and digital marketing, before the contraction in 2024.

Production pastry in Estonia

In value, 2018-2021, M $ US

In 2021, Estonia's pastry production was valued at 202.1 million US dollars, marking a 5.2% year-on-year increase. The maximum value was recorded in 2019 at 202.3 million US dollars, while the minimum occurred in 2020 at 192.1 million US dollars, representing the largest decline of 5.1%. From 2018 to 2021, overall production grew by 2.3%, averaging an annualized rate of 0.8%.

Annual dynamics of production in Estonia in value, 2018-2021, M $ US

In kind, 2018-2021, t

From 2018 to 2021, Estonia ranked 28th globally in pastry production volume.

Top producers of pastry, 2018-2021

World map of production of pastry, 2018-2021

In 2021, Estonia produced 94 149 tonnes of pastry, a 3.6% year-on-year rise. The maximum volume was recorded in 2019 at 95 199 tonnes, with the largest increase of 3.9% that year, while the minimum was in 2020 at 90 866 tonnes, reflecting the largest decline of 4.6%. Over the period from 2018 to 2021, production increased by 2.7%, equating to an annualized growth rate of 0.9%.

Annual dynamics of production in Estonia in kind, 2018-2021, t

Exports pastry from Estonia

Exports in kind, t

Estonia's pastry exports declined for the second consecutive year in 2021, reaching 33 044 tonnes, a significant drop of 13.5% compared to the previous year. The maximum volume was recorded in 2019 at 41 638 tonnes, which saw the largest increase of 7.8%. From 2018 to 2021, exports decreased by 14.5%, averaging an annualized decline of 5.1%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, t

From 2018 to 2021, Finland, Sweden, and Latvia were the main destinations for Estonia's pastry exports in volume terms, accounting for 40.9%, 28.8%, and 13.1% of exports, respectively. Together, these three countries represented 82.7% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's pastry export value declined for the second consecutive year in 2021, reaching 74 390 thousand US dollars, down 1.7% from the previous year. The maximum value was recorded in 2019 at 82 153 thousand US dollars, which experienced the largest increase of 5.1%, while the largest decline of 7.9% occurred in 2020. Over the period from 2018 to 2021, exports decreased by 4.8%, with an annualized rate of decline of 1.6%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Finland, Sweden, and Latvia accounted for the largest shares of Estonia's pastry export value, with Finland at 42.4%, Sweden at 21.5%, and Latvia at 15.1%. Combined, these three countries made up 79.0% of total export flows in value terms.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports pastry to Estonia

Imports in kind, t

Estonia's pastry imports declined for the third consecutive year in 2021, amounting to 22 881 tonnes, a slight decrease of 1.1% compared to the previous year. From 2018 to 2021, imports fell by 8.5%, averaging an annualized decline of 2.9%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, t

Throughout 2018 to 2021, Latvia, Lithuania, and Germany were the primary sources for Estonia's pastry imports in volume terms, together accounting for 53.4% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

After a two-year decline, Estonia's pastry import value increased in 2021, reaching 48 825 thousand US dollars, up 10.8% from 2020. The minimum value was recorded in 2020 at 44 050 thousand US dollars, which saw the largest decline of 7.6%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Estonia's pastry import value was widely distributed across partner countries. Latvia, Lithuania, and Germany were the top contributors, with shares of 16.4%, 13.4%, and 11.1%, respectively, but together they represented only 41.0% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021