Bread market in Estonia

Earlier Report Observations

The Estonian bread market showed moderate fluctuations in volume between 2018 and 2024, starting at 77 158 t in 2018 and remaining stable through 2019. A contraction to 74 725 t occurred in 2020, followed by a strong recovery that pushed the market size to a peak of 89 483 t by 2023. In value terms, the market demonstrated consistent growth from 2021 onward, rising from $175.0 million to a high of $231.7 million in 2023, indicating a trend of increasing market value even as volume growth stabilized.

During 2022 and 2023, the market was influenced by the ongoing effects of the pandemic, which accelerated changes in marketing strategies and consumer behavior. Social media marketing gained significant importance, with a shift towards video content and influencer engagement. This evolution in digital promotion helped sustain consumer interest and supported the market's substantial value growth during these years, despite a plateau in physical volume.

In 2024, the market experienced a contraction, with volume declining to 86 153 t and value falling to $208.7 million. This movement marked a downturn from the previous peak levels observed in 2023.

Production bread in Estonia

In value, 2018-2021, M $ US

In 2021, Estonia's bread production was valued at 200.1 million US dollars, marking a moderate increase of 5.3% compared to 2020. The lowest value during the 2018-2021 period was recorded in 2020 at 189.9 million US dollars, which also saw the largest decline of 5.0%. Overall, production grew by 2.5% over these four years, with a compound annual growth rate of 0.8%.

Annual dynamics of production in Estonia in value, 2018-2021, M $ US

In kind, 2018-2021, t

From 2018 to 2021, Estonia ranked 17th globally in bread production volume.

Top producers of bread, 2018-2021

World map of production of bread, 2018-2021

In 2021, Estonia produced 93 355 tonnes of bread, up 3.6% from 2020. The highest production level was recorded in 2019 at 94 445 tonnes, which also saw the largest increase of 4.0%. The lowest was in 2020 at 90 117 tonnes, which experienced the largest decline of 4.6%. Over the 2018-2021 period, production increased by 2.8%, with an annualized growth rate of 0.9%.

Annual dynamics of production in Estonia in kind, 2018-2021, t

Exports bread from Estonia

Exports in kind, t

Estonia's bread exports declined for the second consecutive year in 2021, reaching 32 850 tonnes, a significant drop of 13.6% from the previous year. The highest export volume was recorded in 2019 at 41 492 tonnes, which also saw the largest increase of 8.2%. Over the 2018-2021 period, exports decreased by 14.4%, with a compound annual decline rate of 5.0%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, t

From 2018 to 2021, Finland, Sweden, and Latvia were the leading destinations for Estonia's bread exports in volume terms, accounting for 41.0%, 29.0%, and 13.0% of exports, respectively. Together, these three countries represented 83.0% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's bread exports in value terms declined for the second consecutive year in 2021, totaling 73 960 thousand US dollars, a slight decrease of 1.8% from the previous year. The highest value was recorded in 2019 at 81 800 thousand US dollars, which also saw the largest increase of 5.3%. The largest decline occurred in 2020 at 8.0%. Over the 2018-2021 period, exports decreased by 4.8%, with a compound annual decline rate of 1.6%.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Finland, Sweden, and Latvia were the top buyers of Estonian bread in value terms, accounting for 42.4%, 21.6%, and 15.1% of exports, respectively. Combined, these three countries made up 79.2% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports bread to Estonia

Imports in kind, t

Estonia's bread imports declined for the third consecutive year in 2021, totaling 22 431 tonnes, a small drop of 0.9% from the previous year. Over the 2018-2021 period, imports decreased by 9.1%, with an annualized decline rate of 3.1%.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, t

From 2018 to 2021, Latvia, Lithuania, and Germany were the main sources of bread imports to Estonia in volume terms, accounting for 27.9%, 13.2%, and 12.0% of imports, respectively. Together, these three countries supplied 53.1% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

After two years of decline, Estonia's bread imports in value terms increased in 2021, reaching 48 898 thousand US dollars, a strong rise of 10.7% from the previous year. The lowest value was recorded in 2020 at 44 184 thousand US dollars, which also saw the largest decline of 7.8%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Estonia's bread imports in value terms were distributed across a wide range of partner countries. Latvia, Lithuania, and Finland were the top sources, accounting for 15.4%, 13.6%, and 13.1% of imports, respectively, but together they represented only 42.1% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021