Crispbread, rusks, toasted bread and similar toasted products market in Estonia, 2026

Earlier Report Observations

From 2018 to 2020, the Estonian market for crispbread, rusks, and similar toasted products showed mixed dynamics. Market volume grew from 2 028 t in 2018 to 2 202 t in 2019, supported by the entry of new players and an increasing number of small bakeries offering local variety, alongside a shift in consumer preferences towards healthier and traditional options like rye bread and crispbreads. However, in 2020, the COVID-19 pandemic disrupted supply chains and altered purchasing behavior, leading to a contraction in market volume to 2 036 t.

The market rebounded sharply after 2020, reaching 2 688 t in 2021. This recovery was driven by the restoration of production capacities, sustained consumer demand for healthy and local products, and investments by major manufacturers in new production lines and technologies. Growth continued into 2022, with volume climbing to 2 857 t, partly supported by a positive EU-wide market trend where production rose by 13%, as well as the emergence of new product segments emphasizing health and convenience.

In 2023, market volume declined to 2 509 t, followed by a further slight decrease to 2 447 t in 2024.

Production crispbread, rusks and toasted bread in Estonia

In value, 2018-2021, K $ US

Estonia's production of crispbread, rusks, toasted bread, and similar toasted products has grown for the third year in a row. In 2021, the output was valued at 1 958 thousand US dollars, marking a slight increase of 0.6% compared to the previous year. Over the period from 2018 to 2021, production rose by 3.8%, with an average annual growth rate of 1.2%.

Annual dynamics of production in Estonia in value, 2018-2021, K $ US

In kind, 2018-2021, t

In 2021, Estonia produced 622.9 tonnes of crispbread, rusks, toasted bread, and similar toasted products, showing no change from the previous year. Over the 2018-2021 period, production increased by 6%, with an average annual growth rate of 1.9%. The highest output was recorded in 2019 at 666.6 tonnes, which represented a 13.4% increase from the prior year. However, in 2020, production fell by 6.6%.

Annual dynamics of production in Estonia in kind, 2018-2021, t

Exports crispbread, rusks and toasted bread from Estonia

Exports in kind, t

Estonia's exports of crispbread, rusks, toasted bread, and similar toasted products have increased after a two-year decline. In 2021, exports reached 166 tonnes, a modest gain of 0.6% year-over-year. Over the 2018-2021 period, exports decreased by 38.1%, with an average annual decline of 14.8%. The lowest volume was recorded in 2020 at 165 tonnes, which saw a significant drop of 24.8%.

Annual dynamics of product's exports from Estonia in kind, 2018-2021, t

From 2018 to 2021, the main destinations for Estonia's exports of crispbread, rusks, toasted bread, and similar toasted products in volume terms were Finland, accounting for 38.0% of exports, Latvia with 37.1%, and Norway at 9.5%. Together, these three countries made up 84.6% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Estonia in kind, 2018-2021

Exports in value, K $ US

Estonia's exports of crispbread, rusks, toasted bread, and similar toasted products have rebounded after a two-year decline. In 2021, exports were valued at 673 thousand US dollars, reflecting a moderate increase of 4.7% compared to 2020. Over the 2018-2021 period, exports fell by 10.8%, with an average annual decrease of 3.8%. The lowest value was recorded in 2020 at 643 thousand US dollars, following a 7.7% decline in 2019.

Annual dynamics of product's exports from Estonia in value, 2018-2021, K $ US

From 2018 to 2021, the leading destinations for Estonia's exports of crispbread, rusks, toasted bread, and similar toasted products in value terms were Finland, which accounted for 46.7% of exports, Latvia with 32.2%, and Russia at 6.1%. Combined, these three markets represented 85.0% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Estonia in value, 2018-2021

Imports crispbread, rusks and toasted bread to Estonia

Imports in kind, t

In 2021, Estonia imported 2 230 tonnes of crispbread, rusks, toasted bread, and similar toasted products, a substantial increase of 41.4% compared to the previous year. Over the 2018-2021 period, imports grew by 30.7%, with an average annual rate of 9.3%. The lowest volume was recorded in 2020 at 1 578 tonnes, which saw a 10.0% decline.

Annual dynamics of product's imports to Estonia in kind, 2018-2021, t

From 2018 to 2021, the primary sources for Estonia's imports of crispbread, rusks, toasted bread, and similar toasted products in volume terms were Europe, not elsewhere specified, accounting for 22.1% of imports, the United Kingdom with 19.6%, and Finland at 17.4%. Together, these three regions made up 59.1% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Estonia in kind, 2018-2021

Imports in value, K $ US

In 2021, Estonia's imports of crispbread, rusks, toasted bread, and similar toasted products reached 4 936 thousand US dollars, showing a strong increase of 18.4% compared to the previous year. Over the 2018-2021 period, imports rose by 21.2%, with an average annual growth rate of 6.6%. The largest decline occurred in 2020, with a drop of 6.1%.

Annual dynamics of product's imports to Estonia in value, 2018-2021, K $ US

From 2018 to 2021, Finland consistently led as the top source for Estonia's imports of crispbread, rusks, toasted bread, and similar toasted products in value terms, accounting for 34.0% of imports. Lithuania followed with 19.0%, and Latvia with 9.0%. Together, these three countries accounted for 62.0% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Estonia in value, 2018-2021