Market research

Pastry market in Africa

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Africa" region includes following countries:

Algeria

Libya

Morocco

Sudan

Western Sahara

Tunisia

Egypt

Cabo Verde

Benin

Gambia

Ghana

Guinea

Côte d'Ivoire

Liberia

Mali

Mauritania

Niger

Nigeria

Guinea-Bissau

Saint Helena, Ascension and Tristan da Cunha

Senegal

Sierra Leone

Togo

Burkina Faso

British Indian Ocean Territory

Burundi

Comoros

Mayotte

Ethiopia

Eritrea

French Southern Territories

Djibouti

Kenya

Madagascar

Malawi

Mauritius

Mozambique

Reunion

Rwanda

Seychelles

Somalia

Zimbabwe

South Sudan

Uganda

Tanzania

Zambia

Angola

Cameroon

Central African Republic

Chad

Congo

Democratic Republic of the Congo

Equatorial Guinea

Gabon

Sao Tome and Principe

Botswana

Lesotho

Namibia

South Africa

Eswatini

Earlier Report Observations

The pastry market volume in South Africa fluctuated between 2018 and 2023, starting at 547.1 thousand tons in 2018, dipping to 488.8 thousand tons in 2019, then rising steadily to a peak of 576.1 thousand tons in 2021. After a slight contraction to 553.3 thousand tons in 2022, consumption rebounded to 594.8 thousand tons in 2023. Domestic production increased from 402.1 thousand tons to 491.9 thousand tons by 2021 before easing, while imports fell sharply in 2019-2020 then recovered strongly from 2022 onward.

The entry of the global bakery-café brand PAUL in 2017 introduced French-style pastry products and a grab-and-go concept, expanding the premium segment. This was followed in 2024 by further premiumization, with La Tarte launching a high-end French patisserie concept for luxury hotels and Haute Boutique Patisserie emphasizing professional equipment and imported ingredients, signaling a market shift toward higher-quality, technically sophisticated offerings.

Consumer trends also influenced the market, as highlighted by the Taste Tomorrow 2024 report noting demand for novelty, health-focused formulations, and personalized products. The sustained retail activity of outlets like The Patisserie in Illovo, which maintained regular consumer engagement through 2022-2023, reflected ongoing vitality in the local pastry segment.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Africa
  1. 5.1.1. Annual dynamics of production in Africa in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Algeria in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Algeria by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Algeria in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Algeria by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Algeria, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Algeria by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Algeria in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Algeria by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Algeria in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Algeria by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Algeria, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Algeria by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Algeria in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Algeria by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Algeria in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Algeria by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Algeria, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Algeria by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Algeria in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Algeria by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Algeria in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Algeria by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Algeria, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Algeria by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production pastry in Africa

In kind, 2017-2020, K t

Top producers of pastry, 2017-2020

Source: SHEV.io

World map of production of pastry, 2017-2020

Source: SHEV.io

Africa's pastry production has grown for the third year in a row. In 2020, the continent produced 449.3 thousand tons of pastry, marking a modest 8.2% increase compared to 2019. Looking at the period from 2017 to 2020, production rose by 14.1%, which translates to an average annual growth rate of 4.5%.

Annual dynamics of production in Africa in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.2%	3.3%	8.2%	4.5%

Source: SHEV.io

In value, 2017-2020, M $ US

Africa's pastry production value has declined for the second consecutive year. In 2020, the output was valued at 1 987 million US dollars, representing a 2.2% year-on-year decrease. Over the 2017-2020 period, production value fell by 8.3%, with a compound annual growth rate of -2.9%. The highest value was recorded in 2018 at 2 186 million US dollars. The most significant drop occurred in 2019 with a 7.1% decline, while the largest increase was in 2018 at 0.9%.

Annual dynamics of production in Africa in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.9%	(7.1%)	(2.2%)	(2.9%)

Source: SHEV.io

Exports pastry from Africa

Exports in kind, K t

The market showed an unstable trend throughout this period. The lowest export volume was observed in 2017, while the highest occurred in 2018, with a peak-to-trough ratio of 2 times. In 2020, pastry exports from Africa amounted to 21.3 thousand tons, which is a 35.5% decrease compared to the previous year. The maximum volume was recorded in 2018 at 33.6 thousand tons, with the largest increase that year reaching 96.8%.

Annual dynamics of product's exports from Africa in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	96.8%	(1.6%)	(35.5%)	7.7%

Source: SHEV.io

From 2017 to 2020, Africa's pastry exports in kind were widely distributed across partner countries. The United States accounted for 5.6% of exports, the United Arab Emirates for 5.3%, and France for 2.5%. Together, these three countries represented only 13.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Africa in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

After a two-year upward trend, Africa's pastry export value declined. In 2020, the continent exported 86.1 million US dollars worth of pastry, down by 13.1% compared to the previous year. The highest value was recorded in 2019 at 99.0 million US dollars, with the largest increase occurring in 2018 at 11.0%.

Annual dynamics of product's exports from Africa in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	11.0%	3.5%	(13.1%)	(0.0%)

Source: SHEV.io

Data from 2017 to 2020 show that Africa's pastry exports in value terms were not concentrated on a few key destinations. The United States accounted for 5.0% of export value, France for 4.9%, and the United Arab Emirates for 3.6%. Collectively, these three countries made up just 13.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Africa in value, 2017-2020

Source: SHEV.io

Imports pastry to Africa

Imports in kind, K t

Volatility characterized the market during these years. The lowest import volume was in 2020, while the peak occurred in 2018, with a 1.8-fold gap between these years. In 2020, pastry imports to Africa totaled 96.7 thousand tons, down by 9.3% compared to the previous year. The maximum volume was recorded in 2018 at 178.6 thousand tons. The largest decline was in 2019 at 40.3%, while the biggest increase was in 2018 at 76.7%.

Annual dynamics of product's imports to Africa in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	76.7%	(40.3%)	(9.3%)	(1.5%)

Source: SHEV.io

The country composition of Africa's pastry imports in kind from 2017 to 2020 was dispersed. Brazil accounted for 15.9% of imports, Turkey for 14.2%, and India for 8.5%. Together, these three countries formed just 38.7% of total import flows, with the remaining 61.3% spread across a wide range of other destinations.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Africa in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

After a two-year increase, Africa's pastry import value declined. In 2020, imports totaled 222.2 million US dollars, reflecting a gradual drop of 6.9% from the year before. Over the 2017-2020 period, import value increased by 14.9%, equating to an annualized rate of 4.8%. The highest value was recorded in 2019 at 238.7 million US dollars, with the largest increase occurring in 2018 at 18.1%.

Annual dynamics of product's imports to Africa in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	18.1%	4.6%	(6.9%)	4.8%

Source: SHEV.io

From 2017 to 2020, the partner portfolio for Africa's pastry imports in value terms was quite broad. France accounted for 12.2% of import value, Turkey for 9.9%, and Malaysia for 7.8%. Together, these three countries represented only 29.8% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Africa in value, 2017-2020

Source: SHEV.io