Pastry market in Brazil

Earlier Report Observations

The Brazilian pastry market grew from 43 thousand tons in 2018 to 47 thousand tons in 2019, supported by a structure of micro and small enterprises that encouraged new entrepreneurs. Established dough brands like Mezzani and Massa Leve from the JBS group provided quality raw materials, influencing production and supply.

Market volume surged to 56 thousand tons in 2020 but fell sharply to 40 thousand tons in 2021. Recovery began in 2022 with accelerated expansion of pastry shop chains aiming for 300 new outlets, along with flavor diversification, gourmet versions, and delivery services. Marketing innovations, such as pastries named after political candidates during elections, also engaged consumers.

By 2023, the market reached 49 thousand tons, fueled by growth in the food service segment and increased offering of differentiated products like stuffed-edge pastries. Plans for further chain expansion in 2024 indicate ongoing industry consolidation and professionalization.

Production pastry in Brazil

In kind, 2018-2021, t

Top producers of pastry, 2018-2021

World map of production of pastry, 2018-2021

Brazil's pastry production volume declined after two years of growth. In 2021, Brazil produced 51 949 tonnes of pastry, representing a 17.4% decrease compared to the previous year. Between 2018 and 2021, production increased by 14.4%, which translates to an average annual growth rate of 4.6%. The highest production volume was recorded in 2020 at 62 875 tonnes, with the largest year-over-year increase of 25.6% also occurring that year.

Annual dynamics of production in Brazil in kind, 2018-2021, t

In value, 2018-2021, M $ US

Brazil's pastry production value declined following two years of increases. In 2021, pastry output was valued at 125.8 million US dollars in Brazil, marking a 16.6% decrease year-over-year. From 2018 to 2021, production value grew by 16.7%, corresponding to a compound annual growth rate of 5.3%. The peak value was reached in 2020 at 150.9 million US dollars, when the largest year-over-year increase of 20.6% was recorded.

Annual dynamics of production in Brazil in value, 2018-2021, M $ US

Exports pastry from Brazil

Exports in kind, t

Pastry exports from Brazil have increased for the third consecutive year. In 2021, exports totaled 20 029 tonnes, reflecting a 38.4% rise compared to the previous year. Between 2018 and 2021, exports grew by 54.2%, equating to an average annual growth rate of 15.5%.

Annual dynamics of product's exports from Brazil in kind, 2018-2021, t

From 2018 to 2021, the United States (34.7% of exports in volume), Uruguay (19.7%), and Paraguay (12.1%) were the main destinations for Brazil's pastry exports in kind. Together, these three countries accounted for 66.5% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Brazil in kind, 2018-2021

Exports in value, K $ US

Brazil's pastry export value has risen for the third year in a row. In 2021, Brazil exported 48.508 million US dollars worth of pastry, showing a significant increase of 39.7% compared to the previous year. Between 2018 and 2021, export value grew by 57.3%, corresponding to an average annual growth rate of 16.3%.

Annual dynamics of product's exports from Brazil in value, 2018-2021, K $ US

During 2018–2021, the United States (37.8% of exports in value), Uruguay (14.0%), and Paraguay (12.3%) formed the principal group of destinations for Brazil's pastry exports in value terms. Collectively, these three markets represented 64.2% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Brazil in value, 2018-2021

Imports pastry to Brazil

Imports in kind, t

Pastry imports to Brazil increased after two years of decline. In 2021, import volume reached 7 684 tonnes, showing a modest 2.5% increase year-over-year. Over the period from 2018 to 2021, imports decreased by 28.5%, with a compound annual decline rate of 10.6%. The lowest import volume was recorded in 2020 at 7 493 tonnes, when the largest year-over-year decrease of 25.2% occurred.

Annual dynamics of product's imports to Brazil in kind, 2018-2021, t

Between 2018 and 2021, pastry imports to Brazil in kind were relatively evenly distributed among various countries. Belgium (16.4% of imports in volume), France (10.0%), and Malaysia (9.6%) together accounted for just 36.0% of total import flows, indicating no single dominant supplier.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Brazil in kind, 2018-2021

Imports in value, K $ US

Brazil's pastry import value increased following two years of contraction. In 2021, Brazil imported 33.566 million US dollars worth of pastry, indicating a 17.0% gain compared to the previous year. From 2018 to 2021, import value decreased by 29.3%, corresponding to a compound annual decline rate of 10.9%. The lowest value was recorded in 2020 at 28.682 million US dollars, when the largest year-over-year decline of 32.3% took place.

Annual dynamics of product's imports to Brazil in value, 2018-2021, K $ US

From 2018 to 2021, the country distribution of Brazil's pastry imports in value terms remained diverse. Belgium (19.8% of imports in value), Malaysia (11.0%), and Italy (9.7%) together accounted for only 40.4% of total import flows, with no single trading partner emerging as clearly dominant.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Brazil in value, 2018-2021