Market research

Pastry market in New Zealand

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:

Report language:

Submission method: to your account

File format: docx, xlsx

Single Report

$500

Instant access to detailed data on one specific market
Ideal for one-off tasks: niche assessments, presentations, investment decisions
Available in Excel and Word in 15 minutes after purchase
Cheaper than subscription, but each market requires a separate purchase

Best if you know exactly what you need

Buy a single report

Platform Subscription

from$600

Complete and unlimited data access across products and regions
Includes continuous data updates during subscription period
Download reports instantly in Word, and Excel formats
More cost-effective for multiple markets or regular analysis

Ideal for regular data users

View pricing plans

Earlier Report Observations

The pastry market in New Zealand expanded from 15 020 t in 2018 to 17 324 t in 2020. This growth period followed the adoption of the Australia New Zealand Food Standards Code in 2018, which set joint labeling and safety requirements for bakery and pastry products, helping to standardize the market.

Market volume then receded to 16 436 t by 2022 before recovering to 17 088 t in 2023. The later years saw significant industry developments, including the emergence of buckwheat flour as a popular gluten-free ingredient and major manufacturer Old Country Food expanding its production of laminated pastry specifically for air fryers, catering to consumer demand for convenient and healthier cooking options.

Furthermore, government initiatives to improve supermarket competition, such as the introduction of the mandatory Grocery Supply Code, alongside a broader consumer shift towards organic and sustainable products, began reshaping market access and product innovation from 2024 onward.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in New Zealand
  1. 5.1.1. Annual dynamics of production in New Zealand in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in New Zealand in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from New Zealand in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from New Zealand by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from New Zealand in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from New Zealand by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from New Zealand, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from New Zealand by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to New Zealand in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to New Zealand by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to New Zealand in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to New Zealand by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to New Zealand, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to New Zealand by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production pastry in New Zealand

In kind, 2018-2021, t

Top producers of pastry, 2018-2021

Source: SHEV.io

World map of production of pastry, 2018-2021

Source: SHEV.io

In 2021, New Zealand produced 3,541 tonnes of pastry, marking a 2.5% decrease compared to the previous year. The highest production level was recorded in 2020 at 3,631 tonnes, which also saw the largest annual increase of 1.7%.

Annual dynamics of production in New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(0.1%)	1.7%	(2.5%)	(0.3%)

Source: SHEV.io

In value, 2018-2021, K $ US

After two years of growth, New Zealand's pastry production volume declined. In 2021, the output was valued at 12,861 thousand US dollars, showing a slight decrease of 0.9% from 2020. Over the period from 2018 to 2021, production increased by 2.6%, with a compound annual growth rate (CAGR) of 0.8%. The peak value was reached in 2020 at 12,979 thousand US dollars, which also experienced the largest annual increase of 3.2%.

Annual dynamics of production in New Zealand in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	0.3%	3.2%	(0.9%)	0.8%

Source: SHEV.io

Exports pastry from New Zealand

Exports in kind, t

New Zealand's cross-border shipments of pastry increased for the second consecutive year. In 2021, the country exported 24,647 tonnes of pastry, representing an 8.7% rise from the previous year. Over the period from 2018 to 2021, exports grew by 2.9%, with a compound annual growth rate (CAGR) of 1.0%. The lowest export volume was recorded in 2019 at 22,481 tonnes, which also saw the largest annual decline of 6.1%.

Annual dynamics of product's exports from New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.1%)	0.9%	8.7%	1.0%

Source: SHEV.io

From 2018 to 2021, Australia was the dominant buyer of pastry from New Zealand, accounting for 87.4% of total exports in volume. Other countries shared the remaining portion.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, M $ US

Exported pastry volumes from New Zealand increased for the second consecutive year. In 2021, exports were valued at 89.5 million US dollars, reflecting a 10.4% increase compared to 2020. Over the period from 2018 to 2021, exports rose by 6.5%, with a compound annual growth rate (CAGR) of 2.1%. The lowest value was recorded in 2019 at 79.2 million US dollars, which also experienced the largest annual decline of 5.8%.

Annual dynamics of product's exports from New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(5.8%)	2.5%	10.4%	2.1%

Source: SHEV.io

From 2018 to 2021, exports of pastry from New Zealand in value terms were largely concentrated on Australia, which accounted for 87.1% of total flows. Other countries together formed the residual share.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from New Zealand in value, 2018-2021

Source: SHEV.io

Imports pastry to New Zealand

Imports in kind, t

Pastry volumes imported by New Zealand increased for the third consecutive year. In 2021, New Zealand imported a total of 37,957 tonnes of pastry, which is 4.3% higher than the previous year. Over the period from 2018 to 2021, imports grew by 7.2%, with a compound annual growth rate (CAGR) of 2.4%.

Annual dynamics of product's imports to New Zealand in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.3%	1.5%	4.3%	2.4%

Source: SHEV.io

Throughout 2018 to 2021, Australia (42.2% of imports in volume), Thailand (9.9% of imports in volume), and China (9.8% of imports in volume) were the main sources for pastry imports to New Zealand. Together, these three countries accounted for 62.0% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, M $ US

Cross-border shipments of pastry to New Zealand increased for the third consecutive year. In 2021, imports amounted to 152.1 million US dollars, up by 15.7% year-over-year. Over the period from 2018 to 2021, imports increased by 21%, with a compound annual growth rate (CAGR) of 6.6%.

Annual dynamics of product's imports to New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.9%	2.7%	15.7%	6.6%

Source: SHEV.io

From 2018 to 2021, three main markets—Australia, Thailand, and China—together absorbed 65.8% of total imports in value terms of pastry to New Zealand.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to New Zealand in value, 2018-2021

Source: SHEV.io