Grape juice market in Brazil

Earlier Report Observations

The Brazilian grape juice market expanded from 61.3 million liters in 2018 to 79.0 million liters in 2021. This growth was supported by the introduction of detailed quality and labeling standards in February 2018, which helped standardize the product and build consumer trust. The following year saw production capacity increase as new agro-industrial facilities began operating in the Northeast, using climate-adapted grape varieties. By 2021, a broader shift toward national beverages—fueled by economic, logistical, and tax factors—boosted domestic consumption of grape juice.

After a temporary contraction to 70.7 million liters in 2022, the market rebounded strongly to 85.0 million liters in 2023. The recovery was driven by more efficient processing in Rio Grande do Sul, where juice output rose 7.8% despite a smaller grape harvest, and by international recognition of Brazilian juice standards under Codex Alimentarius, which facilitated exports. The sector has since invested in advanced heating and cooling technology to preserve quality for export, while consumer preference is shifting toward certified integral and organic juices without added sugars or preservatives.

Production grape juice in Brazil

In kind, 2018-2021, K l

From 2018 to 2021, Brazil maintained the 7th position globally in terms of grape juice production volume.

Top producers of grape juice, 2018-2021

World map of production of grape juice, 2018-2021

Brazil's grape juice production increased for the third consecutive year. In 2021, the country produced 82 343 K l of grape juice, marking a 6.7% rise compared to the previous year. Over the 2018-2021 period, production grew by 31.7%, with a compound annual growth rate of 9.6%.

Annual dynamics of production in Brazil in kind, 2018-2021, K l

In value, 2018-2021, M $ US

In 2021, Brazil's grape juice output was valued at 149.4 M $ US, showing a modest increase of 7.3% from 2020. Between 2018 and 2021, production value rose by 5.8%, equivalent to an annualized rate of 1.9%. The lowest value occurred in 2020 at 139.3 M $ US, while the highest was in 2019 at 176.4 M $ US. The largest decline of 21.0% was recorded in 2020, and the largest increase of 24.9% took place in 2019.

Annual dynamics of production in Brazil in value, 2018-2021, M $ US

Exports grape juice from Brazil

Exports in kind, K l

The market exhibited volatility during these years. Export volumes reached their lowest point in 2018 and peaked in 2021, representing a 2.6-fold increase. In 2021, Brazil exported 3 370 K l of grape juice, which is 144.6% higher than the previous year. The largest decline of 43.1% was recorded in 2020.

Annual dynamics of product's exports from Brazil in kind, 2018-2021, K l

From 2018 to 2021, Japan, China, and the United States were the main buyers of Brazilian grape juice in volume terms. Japan accounted for 45.1% of exports, China for 11.8%, and the United States for 10.5%, together making up 67.3% of total exports.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Brazil in kind, 2018-2021

Exports in value, K $ US

The data shows irregular changes, indicating a volatile market environment. Exports hit their lowest point in 2020 and peaked in 2021, with a 2.5-fold increase. In 2021, Brazil exported 6 114 K $ US worth of grape juice, a dramatic 145.9% year-over-year uptick. The minimum value was 2 486 K $ US in 2020, and the largest decline of 56.6% also occurred that year.

Annual dynamics of product's exports from Brazil in value, 2018-2021, K $ US

Between 2018 and 2021, Japan, China, and the United States were the principal destinations for Brazilian grape juice exports in value terms. Japan represented 51.4% of exports, while China and the United States each accounted for 10.2%, collectively totaling 71.8% of export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Brazil in value, 2018-2021

Imports grape juice to Brazil

Imports in kind, K l

Brazil's grape juice imports declined for the third consecutive year. In 2021, the country imported 26 K l of grape juice, down 6.3% from the previous year. Over the 2018-2021 period, imports fell by 77.7%, with a compound annual decline rate of 39.4%.

Annual dynamics of product's imports to Brazil in kind, 2018-2021, K l

From 2018 to 2021, South Korea, the United States, and South Africa were the primary suppliers of grape juice to Brazil in volume terms. South Korea contributed 42.2% of imports, the United States 36.9%, and South Africa 17.1%, together accounting for 96.2% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Brazil in kind, 2018-2021

Imports in value, K $ US

Brazil's grape juice imports decreased for the third consecutive year. In 2021, imports were recorded at 21 K $ US, reflecting a 30.2% drop compared to 2020. Between 2018 and 2021, imports declined by 85.8%, equating to an annualized rate of 47.8%.

Annual dynamics of product's imports to Brazil in value, 2018-2021, K $ US

Throughout 2018-2021, South Korea and the United States dominated Brazil's grape juice imports in value terms, concentrating 81.4% of the total. The remaining share was distributed among other destinations with smaller individual contributions.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Brazil in value, 2018-2021