Oral and dental hygiene preparations market in Croatia

Earlier Report Observations

The market for oral and dental hygiene preparations in Croatia showed substantial growth over the 2018-2024 period, with the market size increasing from 22 583 thousand USD to 31 678 thousand USD. This represents a rise of over 40%, largely fueled by strong performance in 2023 and 2024 when the market expanded by 17.5% and 20.7% respectively.

The expansion was not uniform, however, as the market contracted in 2020 by 6.3% to 22 950 thousand USD and again in 2022 by 11.0% to 22 341 thousand USD. These declines were temporary, with the market recovering each time to reach higher levels. By 2024, the market had surpassed all previous years.

Underlying this growth, imports played a key role, rising from 22 782 thousand USD in 2018 to 33 728 thousand USD in 2024. Domestic production remained relatively stable, ranging between 4 309 thousand USD and 5 786 thousand USD, while exports also increased from 5 290 thousand USD to 7 723 thousand USD, moderating the net market size growth.

Production oral and dental hygiene preparations in Croatia

In value, 2017-2020, K $ US

In 2020, Croatia's production of oral and dental hygiene preparations was valued at 4 309 thousand US dollars, marking a sharp year-over-year decline of 25.5%. Over the period from 2017 to 2020, production fell by 24.6%, with a compound annual growth rate of -9.0%. The highest production value was recorded in 2019 at 5 786 thousand US dollars, which also saw the largest annual increase of 13.7%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

Exports oral and dental hygiene preparations from Croatia

Exports in kind, K unit

Croatia's exports of oral and dental hygiene preparations declined for the second consecutive year in 2020, reaching 2 881 thousand units—a sharp reduction of 26.8% compared to the previous year. From 2017 to 2020, exports decreased by 26.1%, with a compound annual growth rate of -9.6%. The peak export volume occurred in 2018 at 3 970 thousand units, which also experienced the largest annual increase of 1.8%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, K unit

Between 2017 and 2020, the main destinations for Croatia's exports of oral and dental hygiene preparations in kind were Bosnia and Herzegovina (51.1% of exports), Italy (12.6%), and Saudi Arabia (10.7%). Together, these three countries accounted for 74.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

After two years of growth, Croatia's exports of oral and dental hygiene preparations in value terms declined in 2020, reaching 3 591 thousand US dollars—an abrupt drop of 34.4% from 2019. Over the 2017-2020 period, exports decreased by 14.9%, with a compound annual growth rate of -5.2%. The highest export value was recorded in 2019 at 5 478 thousand US dollars, while the largest annual increase occurred in 2018 at 25.4%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

From 2017 to 2020, the largest shares of Croatia's exports of oral and dental hygiene preparations in value terms went to Bosnia and Herzegovina (31.0%), Italy (15.5%), and Hungary (10.5%). Combined, these three countries comprised 57.0% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports oral and dental hygiene preparations to Croatia

Imports in kind, K unit

Following two years of growth, Croatia's imports of oral and dental hygiene preparations in kind declined in 2020, totaling 15 263 thousand units—a decrease of 8.8% compared to 2019. Over the 2017-2020 period, imports fell by 2.1%, with a compound annual growth rate of -0.7%. The peak import volume was in 2019 at 16 736 thousand units, and the largest annual increase occurred in 2018 at 6.8%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, K unit

Throughout 2017-2020, the key partners for Croatia's imports of oral and dental hygiene preparations in kind were Hungary (38.1% of imports), Germany (17.5%), and Italy (14.8%). Together, these three countries accounted for 70.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

After a two-year rise, Croatia's imports of oral and dental hygiene preparations in value terms declined in 2020, amounting to 22 232 thousand US dollars—a drop of 8.1% from the previous year. Between 2017 and 2020, imports increased by 12.3%, equating to a compound annual growth rate of 4.0%. The highest import value was recorded in 2019 at 24 196 thousand US dollars, with the largest annual increase occurring in 2018 at 15.1%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

Over the 2017-2020 period, the top suppliers of oral and dental hygiene preparations to Croatia in value terms were Hungary (34.1% of imports), Germany (16.4%), and Slovenia (14.2%). Their combined share reached 64.7% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020