Market research

Dentifrices market in Croatia

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The dentifrices market in Croatia showed variable movement from 2018 to 2024, beginning at 18.4 million USD in 2018 and rising to 20.0 million USD in 2019. It then contracted to 17.3 million USD in 2020 before recovering to 19.0 million USD in 2021.

In 2022, the market volume decreased to 16.2 million USD. That same year, broader industry shifts were observed, including the adoption of sustainable, recyclable packaging and a rising consumer preference for natural, plant-based toothpastes without synthetic fragrances, colors, or preservatives.

The market rebounded to 19.6 million USD in 2023 and grew significantly to 24.0 million USD in 2024. This final expansion corresponded with ongoing global trends emphasizing oral hygiene awareness and demand for premium, multifunctional products.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Croatia
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Croatia in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Croatia by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Croatia in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Croatia by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Croatia, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Croatia by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Croatia in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Croatia by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Croatia in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Croatia by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Croatia, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Croatia by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Croatia in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Croatia by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Croatia in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Croatia by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Croatia, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Croatia by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Croatia in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Croatia by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Croatia in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Croatia by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Croatia, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Croatia by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production dentifrices in Croatia

In value, 2017-2020, K $ US

In 2019, Croatia's dentifrices production reached its peak at 5 698 K $ US, marking a significant 15.9% increase. However, in 2020, output dropped sharply to 4 146 K $ US, representing a 27.2% decline from the previous year. Over the period from 2017 to 2020, production decreased by 25.3%, which translates to an annualized rate of 9.3%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(11.4%)	15.9%	(27.2%)	(9.3%)

Source: SHEV.io

Exports dentifrices from Croatia

Exports in kind, K unit

In 2019, Croatia's dentifrices exports peaked at 3 713 K units, with a modest 1.4% increase. The following year, in 2020, exports fell sharply to 2 693 K units, a steep 27.5% decrease compared to 2019. From 2017 to 2020, exports declined by 26.8%, corresponding to a compound annual growth rate (CAGR) of -9.9%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.4%)	1.4%	(27.5%)	(9.9%)

Source: SHEV.io

Between 2017 and 2020, the main destinations for Croatia's dentifrices exports in kind were Bosnia and Herzegovina, accounting for 54.4% of exports, Italy with 12.6%, and Saudi Arabia at 11.4%. Together, these three countries represented 78.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Croatia in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

In 2018, Croatia's dentifrices exports in value terms reached their highest point at 4 366 K $ US, reflecting a substantial 25.1% increase. By 2020, exports had declined for the second consecutive year, totaling 2 994 K $ US, which is 26.5% lower than in 2019. Over the 2017-2020 period, exports decreased by 14.2%, equating to an annualized rate of 5.0%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	25.1%	(6.7%)	(26.5%)	(5.0%)

Source: SHEV.io

From 2017 to 2020, the key markets for Croatia's dentifrices exports in value terms were Bosnia and Herzegovina, contributing 37.4% of exports, Italy at 14.5%, and Hungary with 11.0%. Collectively, these three countries made up 62.9% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Croatia in value, 2017-2020

Source: SHEV.io

Imports dentifrices to Croatia

Imports in kind, K unit

In 2018, Croatia's dentifrices imports in kind peaked at 12 056 K units, showing an 8.7% increase. By 2020, imports had declined for the second year in a row, reaching 10 335 K units, a solid 12.4% drop from 2019. Over the 2017-2020 span, imports decreased by 6.8%, with an annualized rate of 2.3%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	8.7%	(2.1%)	(12.4%)	(2.3%)

Source: SHEV.io

During 2017-2020, the primary sources for Croatia's dentifrices imports in kind were Hungary, representing 44.8% of imports, Germany at 13.6%, and Romania with 11.2%. Together, these three countries accounted for 69.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Croatia in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2019, Croatia's dentifrices imports in value terms hit a maximum of 18 376 K $ US, following a 19.0% increase in 2018. However, in 2020, imports declined to 16 109 K $ US, a 12.3% decrease from the previous year. From 2017 to 2020, imports overall increased by 7.4%, corresponding to an annualized rate of 2.4%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	19.0%	2.9%	(12.3%)	2.4%

Source: SHEV.io

Between 2017 and 2020, the largest suppliers of dentifrices to Croatia in value terms were Hungary, accounting for 38.4% of imports, Germany at 14.8%, and Slovenia with 13.2%. These three countries together formed 66.4% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Croatia in value, 2017-2020

Source: SHEV.io