Non-alcoholic beer market in the Netherlands

Earlier Report Observations

The non-alcoholic beer market in the Netherlands began a strong expansion in 2018 and 2019, reaching $102.9 million by 2019. This initial growth was driven by the launch of new specialty varieties like 0.0 bock beer and IPA, alongside increasing consumer awareness of health and taste. The market faced a contraction to $81.2 million in 2020 due to COVID-19 restrictions that impacted the HoReCa channel, although the non-alcoholic segment demonstrated resilience by gaining market share.

Post-pandemic recovery in 2021, supported by reopened hospitality venues and sustained health-conscious demand, spurred a sharp rebound to $118.0 million. However, the introduction of a higher excise tax on non-alcoholic beer (€26.13 per hectoliter) from January 2022 acted as a headwind, limiting further value growth and leaving the market size nearly flat at $118.5 million that year despite ongoing product innovations and a wider assortment. By 2023, the market grew moderately to $128.4 million, even as a separate 196% tax increase on non-alcoholic beverages created a challenging outlook.

In 2024, the market volume surged significantly to $193.3 million, continuing the upward trajectory.

Production non-alcoholic beer in the Netherlands

In value, 2018-2021, M $ US

Non-alcoholic beer production in the Netherlands has increased for the third consecutive year. In 2021, output was valued at 244.6 million US dollars, marking a 23.1% year-over-year increase. Between 2018 and 2021, production grew by 86.5%, which translates to an annualized rate of 23.1%.

Annual dynamics of production in the Netherlands in value, 2018-2021, M $ US

In kind, 2018-2021, M l

The data shows irregular changes, indicating a volatile market environment. Production reached its lowest point in 2018 and peaked in 2021, with a 1.9-fold difference between these years. In 2021, 202.1 million liters of non-alcoholic beer were produced in the Netherlands, equivalent to a 3.5% year-over-year increase. The largest decline was recorded in 2020 at 1.8%, while the largest increase occurred in 2019 at 86.5%.

Annual dynamics of production in the Netherlands in kind, 2018-2021, M l

Exports non-alcoholic beer from the Netherlands

Exports in kind, M l

The Netherlands' non-alcoholic beer export volume has increased for the third consecutive year. In 2021, export volume amounted to 135.0 million liters, which is 10.9% higher than in 2020. Over the period from 2018 to 2021, exports grew by 97.3%, with a compound annual growth rate of 25.4%.

Annual dynamics of product's exports from the Netherlands in kind, 2018-2021, M l

From 2018 to 2021, the United States, the United Kingdom, and France were notable buyers of non-alcoholic beer from the Netherlands, but their role was not dominant. The United States accounted for 19.9% of exports in kind, the United Kingdom for 12.3%, and France for 8.3%. Together, their joint share reached only 40.5% of total exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from the Netherlands in kind, 2018-2021

Exports in value, M $ US

The Netherlands' non-alcoholic beer export value has increased for the third consecutive year. In 2021, exports amounted to 154.1 million US dollars, corresponding to a significant 12.0% increase over the previous year. Over the period from 2018 to 2021, exports grew by 131%, with a compound annual growth rate of 32.2%.

Annual dynamics of product's exports from the Netherlands in value, 2018-2021, M $ US

The structure of exports in value terms from 2018 to 2021 can be described as diversified. The United States accounted for 31.5% of exports in value terms, the United Kingdom for 8.6%, and Canada for 6.8%. Together, these countries represented just 46.9% of total flows, with no single country holding a clearly dominant position.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from the Netherlands in value, 2018-2021

Imports non-alcoholic beer to the Netherlands

Imports in kind, M l

Non-alcoholic beer imports to the Netherlands have increased for the third consecutive year. In 2021, imports stood at 30.8 million liters, marking a solid 15.7% increase compared to the previous year. Between 2018 and 2021, imports grew by 141.1%, equating to an annualized rate of 34.1%.

Annual dynamics of product's imports to the Netherlands in kind, 2018-2021, M l

From 2018 to 2021, Belgium, Germany, and Denmark led the structure of imports in kind. Belgium accounted for 38.4% of imports in kind, Germany for 35.7%, and Denmark for 11.5%. Together, they represented 85.7% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to the Netherlands in kind, 2018-2021

Imports in value, M $ US

Cross-border shipments of non-alcoholic beer to the Netherlands have increased for the third consecutive year. In 2021, the Netherlands imported approximately 27.6 million US dollars of non-alcoholic beer, corresponding to a steep uptick of 36.5% compared to the previous year. Over the period from 2018 to 2021, imports grew by 162.3%, with a compound annual growth rate of 37.9%.

Annual dynamics of product's imports to the Netherlands in value, 2018-2021, M $ US

Throughout 2018 to 2021, Belgium, Germany, and Denmark remained the main markets for imports in value terms of non-alcoholic beer to the Netherlands. Belgium accounted for 41.5% of imports in value terms, Germany for 35.1%, and Denmark for 7.1%. Jointly, they took 83.7% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to the Netherlands in value, 2018-2021