Market research

Jams, jellies, marmalades, purées and pastes market in Hungary

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018 to 2021, the Hungarian market for jams, jellies, marmalades, purées and pastes maintained a stable volume around 25,000 tonnes, while its value grew from $40.6 million to $42.0 million. The period opened with vigorous EU-wide production, where citrus fruit jam output increased by 13% in 2018 and Hungary stood as a notable contributor. By 2021, domestic production had declined, but steady consumer demand for berry and tropical fruit varieties, alongside rising imports, supported the market's value.

In the following years through 2025, Hungary's imports of these products grew consistently to 13,661 tonnes, signaling strengthened domestic consumption. The market environment was shaped by evolving EU regulations, particularly Directive (EU) 2024/1438 which introduced new fruit-origin labelling rules for implementation by 2025-2026. Consumer preferences increasingly favored natural, organic, and reduced-sugar options, driving innovation in production techniques. Hungary's high per capita consumption of citrus fruit jams, recorded at 421 kg per 1000 persons in 2024, highlighted the persistent local demand.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In kind
  1. 4.1.1. Production, 2018-2019, 2021
  2. 4.1.2. Imports, 2018-2025
  3. 4.1.3. Exports, 2018-2025
  4. 4.1.4. Market size, 2018-2019, 2021
2. 4.2. In value
  1. 4.2.1. Production, 2018-2019, 2021
  2. 4.2.2. Imports, 2018-2025
  3. 4.2.3. Exports, 2018-2025
  4. 4.2.4. Market size, 2018-2019, 2021
5. Production
1. 5.1. Production in Hungary
  1. 5.1.1. In kind, 2018-2019, 2021, t
  2. 5.1.2. In value, 2018-2019, 2021, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production jams, jellies, marmalades, purées and pastes in Hungary

In value, 2018-2021, K $ US

In 2021, Hungary's output of jams, jellies, marmalades, purées, and pastes was valued at 32 977 thousand US dollars, marking a 5.7% decrease compared to 2020. From 2018 to 2021, production declined by 18%, which translates to an annualized rate of 6.4%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(5.7%)	n/a	n/a	(6.4%)

Source: SHEV.io

In kind, 2018-2021, t

In 2021, Hungary produced 20 368 tonnes of jams, jellies, marmalades, purées, and pastes, reflecting a slight decrease of 1.7% from the previous year. Over the period from 2018 to 2021, production fell by 23.5%, with a compound annual growth rate of 8.5%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(1.7%)	n/a	n/a	(8.5%)

Source: SHEV.io

Exports jams, jellies, marmalades, purées and pastes from Hungary

Exports in kind, t

In 2021, Hungary's exports of jams, jellies, marmalades, purées, and pastes totaled 2 665 tonnes, showing a sharp decline of 65.2% compared to 2020. From 2018 to 2021, exports decreased by 63.6%, with a compound annual growth rate of 28.6%. The highest export volume was recorded in 2020 at 7 666 tonnes, which also saw the largest increase of 27.0%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(17.5%)	27.0%	(65.2%)	(28.6%)

Source: SHEV.io

From 2018 to 2021, the three largest markets for Hungary's exports in kind were Germany, Austria, and Romania, which together accounted for 77.1% of total flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

In 2021, Hungary's exports of jams, jellies, marmalades, purées, and pastes in value terms reached 7 078 thousand US dollars, representing a 33.7% decrease from the previous year. Over the period from 2018 to 2021, exports declined by 32.9%, with a compound annual growth rate of 12.5%. The peak value was recorded in 2020 at 10 675 thousand US dollars, which also experienced the largest increase of 19.9%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(15.6%)	19.9%	(33.7%)	(12.5%)

Source: SHEV.io

From 2018 to 2021, Germany, Austria, and Slovakia were the key partners for Hungary's exports in value terms, accounting for 37.0%, 22.0%, and 8.1% of exports, respectively, and together making up 67.1% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports jams, jellies, marmalades, purées and pastes to Hungary

Imports in kind, t

Hungary's imports of jams, jellies, marmalades, purées, and pastes in kind increased for the third consecutive year. In 2021, imports registered 7 467 tonnes, amounting to a substantial gain of 15.5% compared to the previous year. From 2018 to 2021, imports grew by 40.1%, with a compound annual growth rate of 11.9%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	8.5%	11.7%	15.5%	11.9%

Source: SHEV.io

From 2018 to 2021, the three principal markets for Hungary's imports in kind were Czechia, Germany, and Poland, which together accounted for 54.7% of total imports.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Hungary's imports of jams, jellies, marmalades, purées, and pastes in value terms increased for the third consecutive year. In 2021, imports amounted to 16 118 thousand US dollars, constituting a significant increase of 18.5% versus the previous year. Over the period from 2018 to 2021, imports rose by 47.6%, with a compound annual growth rate of 13.9%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	8.5%	14.8%	18.5%	13.9%

Source: SHEV.io

From 2018 to 2021, Germany, Czechia, and Austria were the main markets for Hungary's imports in value terms, accounting for 23.3%, 20.8%, and 10.1% of imports, respectively, and jointly taking 54.2% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io