Market research

Orange juice market in Hungary

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Hungarian orange juice market volume expanded from 8 707 thousand liters in 2018 to 16 439 thousand liters in 2021, driven by shifting consumer preferences toward healthier options. Hungarian consumers became more health-conscious, boosting demand for natural, no-added-sugar, and cold-pressed orange juices. In 2021, growth was further supported by rising interest in functional juices offering immune-boosting and energy-enhancing benefits, as well as fruit-and-vegetable blends.

Market volume then contracted sharply to 6 550 thousand liters in 2022, a 60% drop, and fell another 11% to 5 842 thousand liters in 2023. This decline occurred amid ongoing structural pressures on the market, where demand failed to recover significantly. The Sió brand maintained high visibility with a broad portfolio including premium and functional products, while online sales grew, supporting the home-delivery segment.

In subsequent years, consumer preferences continued to shift toward healthy, low-sugar, and functional orange juices, with increasing demand for cold-pressed and organic variants. Market players invested in premium not-from-concentrate products and sustainable packaging solutions like eco-friendly cartons, although the market faced persistent structural challenges.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Hungary
  1. 5.1.1. In kind, 2018-2023, M l
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, M l
  2. 5.2.2. In value, 2018-2024, M $ US
3. 5.3. Global production by Country, 2018-2023
  1. 5.3.1. Global Production by Country in kind
    1. 5.3.1.1. Annual dynamics of production by country in kind, 2018-2023, K l
    2. 5.3.1.2. Structure of production by countries in kind, 2018-2023
    3. 5.3.1.3. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K l
    2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K l
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/K l
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K l
    2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K l
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/K l
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K l
    2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K l
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/K l
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K l
    2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K l
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production orange juice in Hungary

In kind, 2018-2021, M l

Top producers of orange juice, 2018-2021

Source: SHEV.io

World map of production of orange juice, 2018-2021

Source: SHEV.io

Hungary's orange juice production saw a decline after two years of growth. In 2021, production reached 5 M l, marking a 15.0% decrease from 2020. Over the 2018-2021 period, production increased by 6.6%, with an average annual growth rate of 2.2%. The highest production volume was recorded in 2020 at 6 M l, which also saw the largest increase of 18.8%.

Annual dynamics of production in Hungary in kind, 2018-2021, M l

Parameter		2019	2020	2021	CAGR
1	Change from last year	5.6%	18.8%	(15.0%)	2.2%

Source: SHEV.io

Exports orange juice from Hungary

Exports in kind, K l

Hungary's orange juice exports declined for the third consecutive year. In 2021, exports totaled 10 525 K l, down 6.6% from 2020. Between 2018 and 2021, exports decreased by 25.9%, representing an annualized decline of 9.5%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	(1.8%)	(19.3%)	(6.6%)	(9.5%)

Source: SHEV.io

From 2018 to 2021, Austria (26.7% of exports in volume), Czechia (24.8%), and Slovakia (23.0%) were the key export partners, together accounting for 74.5% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

After two years of decline, Hungary's orange juice export values increased. In 2021, exports reached 7 444 K $ US, showing a modest 2.5% rise from 2020. Between 2018 and 2021, export values decreased by 27.1%, with an annualized rate of 10.0%. The lowest value was recorded in 2020 at 7 261 K $ US, which also saw the largest decline of 23.6%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.9%)	(23.6%)	2.5%	(10.0%)

Source: SHEV.io

During 2018-2021, Austria (26.0% of export value), Czechia (24.4%), and Slovakia (21.4%) formed the main cluster of markets for exports in value terms, with a combined share of 71.7% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports orange juice to Hungary

Imports in kind, K l

Hungary imported 21 903 K l of orange juice in 2021, reflecting a robust 10.6% year-over-year increase. Over the 2018-2021 period, imports grew by 20.6%, with an average annual growth rate of 6.4%. The largest increase occurred in 2019 at 11.2%, while the largest decline was in 2020 at 1.9%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K l

Parameter		2019	2020	2021	CAGR
1	Change from last year	11.2%	(1.9%)	10.6%	6.4%

Source: SHEV.io

From 2018 to 2021, Poland (29.3% of imports in volume), Germany (19.1%), and the Netherlands (16.4%) remained the key sources for imports, together accounting for 64.7% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

In 2021, Hungary's orange juice import value reached 23 161 K $ US, representing a 7.0% year-over-year increase. Over the 2018-2021 period, import values decreased by 3%, with an average annual decline of 1.0%. The highest value was recorded in 2019 at 26 750 K $ US, which also saw the largest increase of 12.0%. The lowest value was in 2020 at 21 638 K $ US, which experienced the largest decline of 19.1%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	12.0%	(19.1%)	7.0%	(1.0%)

Source: SHEV.io

Over 2018-2021, the Netherlands (29.0% of import value), Germany (15.7%), and Poland (15.5%) remained the leading destinations in Hungary's import structure by value, with a combined share of 60.1% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io