Homogenised jams, jellies, marmalades, purées and pastes market in Hungary

Earlier Report Observations

From 2018 to 2023, the Hungarian market for homogenised jams, jellies, marmalades, purées and pastes experienced notable volatility. After a decline in 2019 influenced by regional supply chain issues affecting raw material procurement, the market volume plummeted by over one-third in 2020 due to severe global supply chain disruptions during the COVID-19 pandemic, which constrained production and availability. A sharp rebound followed in 2021 as consumption patterns stabilized post-pandemic and major manufacturers introduced new product lines like mixed fruit-nut purées and low-sugar homogenised variants, driving volume back near pre-pandemic levels.

The market's structure evolved throughout the period, shaped by shifting consumer preferences towards healthier, low-sugar, and natural ingredient products. This trend spurred the entry of new players and led established state-owned and large corporate manufacturers to expand their portfolios with premium and specialized offerings. Concurrently, EU regulations, particularly Directive 2001/113/EC and its subsequent amendments including Directive (EU) 2024/1438, set stringent production and labeling standards, with rules on fruit content disclosure and origin labeling becoming increasingly impactful.

Following the post-pandemic recovery, market volume contracted again in 2022 and 2023. The decline was partly driven by ongoing global supply chain bottlenecks and rising energy costs, which increased production expenses and likely affected consumer prices. Despite these challenges, the underlying demand trend continued to favor innovative, health-conscious products within the segment.

Production homogenised jams, jellies, marmalades, purées and pastes in Hungary

In value, 2018-2021, K $ US

In 2021, Hungary's production of homogenised jams, jellies, marmalades, purées, and pastes was valued at 9,729 thousand US dollars, marking a 10.6% decrease from 2020. From 2018 to 2021, overall production fell by 12.9%, which translates to an average annual decline of 4.5%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, t

Between 2018 and 2021, Hungary ranked 18th globally in the production of homogenised jams, jellies, marmalades, purées, and pastes.

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2018-2021

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2018-2021

Following a two-year decline, Hungary's production volume of homogenised jams, jellies, marmalades, purées, and pastes rebounded in 2021. That year, output reached 3,422 tonnes, representing a significant 39.5% increase compared to the previous year. However, over the full period from 2018 to 2021, production decreased by 14.5%, with a compound annual growth rate of -5.1%. The lowest volume was recorded in 2020 at 2,454 tonnes, which also saw the sharpest decline of 36.7%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Exports homogenised jams, jellies, marmalades, purées and pastes from Hungary

Exports in kind, t

Hungary's exports of homogenised jams, jellies, marmalades, purées, and pastes fell for the second year in a row in 2021. Exports totaled 204.8 tonnes, a steep 64.2% drop from the prior year. From 2018 to 2021, exports declined by 64.3%, averaging an annual decrease of 29.1%. The peak was in 2019 at 617.1 tonnes, which also experienced the largest increase of 7.6%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

From 2018 to 2021, Germany, Austria, and Croatia were the primary destinations for Hungary's exports of homogenised jams, jellies, marmalades, purées, and pastes in volume terms. Germany accounted for 52.5% of exports, while Austria and Croatia each held 11.5%. Together, these three markets made up 75.5% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, K $ US

The value of Hungary's exports of homogenised jams, jellies, marmalades, purées, and pastes declined for the third consecutive year in 2021. Exports amounted to 579 thousand US dollars, a 48.1% decrease from the previous year. Between 2018 and 2021, export value fell by 57.1%, with an average annual decline of 24.6%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

In terms of value from 2018 to 2021, Germany, Croatia, and Austria were the leading markets for Hungary's exports of homogenised jams, jellies, marmalades, purées, and pastes. Germany represented 36.1% of export value, Croatia 21.8%, and Austria 13.0%. Collectively, they accounted for 70.9% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports homogenised jams, jellies, marmalades, purées and pastes to Hungary

Imports in kind, t

Hungary's imports of homogenised jams, jellies, marmalades, purées, and pastes increased for the second year in a row in 2021. Imports reached 751.4 tonnes, a dramatic 27.2% rise compared to 2020. Over the period from 2018 to 2021, imports grew by 9.7%, with a compound annual growth rate of 3.1%. The lowest volume was in 2019 at 549.1 tonnes, which also saw the largest decline of 19.9%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

From 2018 to 2021, Germany, Czechia, and Slovakia were the top suppliers of homogenised jams, jellies, marmalades, purées, and pastes to Hungary in volume terms. Germany contributed 27.5% of imports, Czechia 21.1%, and Slovakia 14.2%. Together, they made up 62.8% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, K $ US

The value of Hungary's imports of homogenised jams, jellies, marmalades, purées, and pastes rose for the second consecutive year in 2021. Imports totaled 2,410 thousand US dollars, indicating a substantial 16.1% year-over-year gain. From 2018 to 2021, import value increased by 21.9%, with a compound annual growth rate of 6.8%. The lowest value was recorded in 2019 at 1,794 thousand US dollars, which also experienced the largest decline of 9.2%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

In value terms from 2018 to 2021, Germany, France, and Czechia led Hungary's imports of homogenised jams, jellies, marmalades, purées, and pastes. Germany accounted for 35.9% of import value, France 13.3%, and Czechia 13.1%. Combined, these three countries represented 62.3% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021