Homogenised jams, jellies, marmalades, purées and pastes market in Georgia

Earlier Report Observations

From 2018 to 2020, the market volume for homogenised jams, jellies, marmalades, purées and pastes in Georgia experienced significant swings. After declining from 659.9 t in 2018 to 501.2 t in 2019, it surged to 752.8 t in 2020. This growth coincided with the COVID-19 pandemic, which boosted demand for long-shelf-life products like jams and purées as consumers stocked up during restrictions.

The market continued to expand, reaching 789.4 t in 2022, but then contracted to 688.9 t in 2023. Domestic production rose from 254.2 t in 2018 to a peak of 316.9 t in 2022 before falling to 255.2 t in 2023, while imports, though remaining the dominant supply source, fluctuated in response to changing demand and external conditions.

Georgian exports of these products remained minimal until 2023, when they increased to 5.7 t, and further to 14.1 t in 2024, indicating a growing export orientation despite the overall market decline in 2023.

Production homogenised jams, jellies, marmalades, purées and pastes in Georgia

In kind, 2017-2020, t

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

In 2019, Georgia's production of homogenised jams, jellies, marmalades, purées and pastes hit its lowest point at 172.1 tonnes, marking a significant 32.3% decline. However, production rebounded sharply in 2020, reaching 286.5 tonnes—a 66.4% increase compared to 2019. Over the entire period from 2017 to 2020, production grew by 28.1%, which translates to an average annual growth rate of 8.6%.

Annual dynamics of production in Georgia in kind, 2017-2020, t

Exports homogenised jams, jellies, marmalades, purées and pastes from Georgia

Exports in kind, t

The market exhibited considerable volatility during the observed period. In 2019, Georgia's export volume of homogenised jams, jellies, marmalades, purées and pastes was at its minimum, but it surged dramatically in 2020 to 3.7 tonnes—a staggering 1,624.5% increase from the previous year. This represents a 17-fold difference between the peak in 2020 and the low in 2019.

Annual dynamics of product's exports from Georgia in kind, 2017-2020, t

From 2017 to 2020, the largest share of Georgia's exports in kind of homogenised jams, jellies, marmalades, purées and pastes went to Tanzania, which accounted for 52.5% of the total, followed by Azerbaijan at 27.1% and Ukraine at 10.1%. Together, these three countries made up 89.8% of all export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Georgia in kind, 2017-2020

Exports in value, K $ US

In 2020, Georgia's exports of homogenised jams, jellies, marmalades, purées and pastes in value terms totalled 8.4 thousand US dollars, reflecting a sudden 748.2% increase compared to the prior year. Over the period from 2017 to 2020, exports grew by 795%, with an average annual growth rate of 107.6%.

Annual dynamics of product's exports from Georgia in value, 2017-2020, K $ US

Between 2017 and 2020, the main destinations for Georgia's exports in value terms of homogenised jams, jellies, marmalades, purées and pastes were Tanzania, which accounted for 54.8% of the total, Ukraine at 13.6%, and China at 9.6%. Collectively, these three countries represented 78.0% of all export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Georgia in value, 2017-2020

Imports homogenised jams, jellies, marmalades, purées and pastes to Georgia

Imports in kind, t

In 2019, Georgia's imports of homogenised jams, jellies, marmalades, purées and pastes in kind were at their lowest, recording 329.3 tonnes with an 18.8% decline. By 2020, imports had risen sharply to 470.0 tonnes, marking a 42.7% year-on-year increase. From 2017 to 2020, imports overall grew by 23.9%, averaging an annual growth rate of 7.4%.

Annual dynamics of product's imports to Georgia in kind, 2017-2020, t

From 2017 to 2020, Azerbaijan and Austria were the dominant sources for Georgia's imports in kind of homogenised jams, jellies, marmalades, purées and pastes, jointly accounting for 84.9% of the total volume. The remaining imports were distributed among smaller markets.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Georgia in kind, 2017-2020

Imports in value, K $ US

In 2019, Georgia's imports of homogenised jams, jellies, marmalades, purées and pastes in value terms saw their largest decline at 7.7%. However, by 2020, imports had surged to 994.5 thousand US dollars, representing a dramatic 36.5% increase over the previous year. Over the period from 2017 to 2020, imports grew by 50.4%, with a compound annual growth rate of 14.6%.

Annual dynamics of product's imports to Georgia in value, 2017-2020, K $ US

Between 2017 and 2020, the leading sources for Georgia's imports in value terms of homogenised jams, jellies, marmalades, purées and pastes were Austria, which accounted for 54.0% of the total, Russia at 21.9%, and Azerbaijan at 20.3%. Together, these three countries made up 96.2% of all import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Georgia in value, 2017-2020