Homogenised jams, jellies, marmalades, purées and pastes market in Romania

Earlier Report Observations

The market for homogenised jams, jellies, marmalades, purées and pastes in Romania experienced significant volatility in physical volume between 2018 and 2023. After reaching 5 681 tonnes in 2018, consumption dropped to around 4 100 tonnes in 2020 before rebounding sharply to 5 595 tonnes in 2021. This was followed by another contraction to 4 229 tonnes in 2022 and a partial recovery to 4 822 tonnes in 2023. In contrast, the market value demonstrated a clear upward trend, rising from 7.8 million US dollars in 2019 to 10.2 million by 2023, indicating a shift towards higher-value products or increased unit prices.

A key development in 2022 was the introduction of stricter national regulations, transposing EU Directive 2024/1438. The new rules mandated a higher minimum fruit content—for instance, jams now required at least 450 grams of fruit per kilogram of finished product, an increase of 100 grams. They also enforced more transparent labeling, including the phrase 'prepared with X grams of fruit per 100 grams' of final product. These changes directly increased production costs for manufacturers, who had to reformulate recipes and update packaging, contributing to the market's rising value even as volume temporarily declined.

By 2023, the market's physical volume began to recover while its value continued to grow strongly, surpassing 10 million US dollars. The regulatory shift likely reinforced a longer-term trend of consumers accessing products with higher fruit content and clearer labeling, supporting value growth despite fluctuations in total tonnage sold.

Production homogenised jams, jellies, marmalades, purées and pastes in Romania

In value, 2017-2020, K $ US

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, t

From 2017 to 2020, Romania maintained the 19th position globally in terms of production volume for homogenised jams, jellies, marmalades, purées, and pastes.

Top producers of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

World map of production of homogenised jams, jellies, marmalades, purées and pastes, 2017-2020

The market showed an unstable trend during this period. Production volumes reached their lowest point in 2017, then peaked in 2018 at 3 680 tonnes, representing an 84.5% increase from the previous year. In 2019, production saw its largest decline of 30.6%. By 2020, Romania produced 2 512 tonnes of homogenised jams, jellies, marmalades, purées, and pastes, marking a 1.7% year-over-year decrease. Overall, there was a 1.8-fold difference between the minimum in 2017 and the maximum in 2018.

Annual dynamics of production in Romania in kind, 2017-2020, t

Exports homogenised jams, jellies, marmalades, purées and pastes from Romania

Exports in kind, t

Romania's exports of homogenised jams, jellies, marmalades, purées, and pastes increased for the second consecutive year in 2020, reaching 119 tonnes, up 3.4% from the previous year. However, over the period from 2017 to 2020, exports decreased by 9.3%, averaging an annual decline of 3.2%. The lowest export volume was recorded in 2018 at 103 tonnes, which represented a 21.0% drop from 2017. In 2019, exports rebounded with the largest increase of 11.1%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

Between 2017 and 2020, Spain, Germany, and the United Kingdom were the main destinations for Romania's exports of homogenised jams, jellies, marmalades, purées, and pastes in volume terms. Spain accounted for 28.7% of exports, Germany for 15.9%, and the United Kingdom for 11.4%. Together, these three countries absorbed 56.1% of Romania's total exports in this category.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

Romania's export value of homogenised jams, jellies, marmalades, purées, and pastes rose for the second year in a row in 2020, reaching 328 thousand US dollars, a 10.0% increase compared to 2019. From 2017 to 2020, exports grew by 17.5%, with an average annual growth rate of 5.5%. The lowest value was recorded in 2018 at 272 thousand US dollars, which saw a 2.4% decline from the previous year.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

From 2017 to 2020, Romania exported homogenised jams, jellies, marmalades, purées, and pastes to a diverse range of markets. Germany was the top destination in value terms, accounting for 17.6% of exports, followed by Spain at 16.6% and the United Kingdom at 13.1%. Together, these three countries represented 47.3% of total export value, while numerous smaller markets made up the remaining 52.7%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports homogenised jams, jellies, marmalades, purées and pastes to Romania

Imports in kind, t

After two years of growth, Romania's imports of homogenised jams, jellies, marmalades, purées, and pastes declined in 2020, reaching 1 724 tonnes, a 30.7% decrease compared to 2019. The highest import volume was recorded in 2019 at 2 487 tonnes. In 2018, imports saw the largest increase of 22.8%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

Between 2017 and 2020, France, Greece, and Bulgaria were the primary sources for Romania's imports of homogenised jams, jellies, marmalades, purées, and pastes in volume terms. France led with 43.0% of imports, followed by Greece at 19.1% and Bulgaria at 7.7%. Combined, these three countries supplied 69.8% of Romania's total imports in this category.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's import value of homogenised jams, jellies, marmalades, purées, and pastes fell for the second consecutive year in 2020, dropping to 4 062 thousand US dollars, a 1.3% decrease from 2019. Over the 2017-2020 period, imports increased by 9.3%, with an average annual growth rate of 3.0%. The peak value was recorded in 2018 at 4 617 thousand US dollars, which saw the largest increase of 24.2%. In 2019, imports experienced the largest decline of 10.9%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Throughout 2017 to 2020, France, Greece, and Austria were the key markets for Romania's imports of homogenised jams, jellies, marmalades, purées, and pastes in value terms. France accounted for 46.7% of imports, Greece for 9.9%, and Austria for 7.1%. Together, these three countries represented 63.7% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020