Hair preparations market in Bulgaria

Earlier Report Observations

Between 2018 and 2021, the Bulgarian hair preparations market experienced gradual growth, with imports rising from 39.3 million to 54.1 million US dollars. The market was characterized by stable demand and increasing consumer interest in natural and dermocosmetic products. The COVID-19 pandemic in 2020 significantly boosted sales as consumers spent more time at home and sought hair care products for personal use, accelerating import growth. This trend continued into 2021, with rising preferences for hypoallergenic and active-ingredient-based products, alongside the entry of new Bulgarian brands offering natural alternatives.

From 2022 to 2024, the market size expanded from 54.1 million to 78.8 million US dollars, supported by the launch of innovative local brands like Biofarma Laboratories with biodegradable serums and 2-in-1 hair oils. Consumer focus shifted toward professional-grade products for hair restoration, growth stimulation, and anti-hair loss, often containing caffeine and peptides. Strict European Union regulations, including Regulation (EC) No 1223/2009, enforced stringent safety and labeling requirements, ensuring product quality. Sustainability, natural ingredients, and personalized home-care solutions became key drivers, with consumers increasingly seeking effective and environmentally friendly options.

Production hair preparations in Bulgaria

According to Faostat, there is no production of hair preparations in Bulgaria.

Exports hair preparations from Bulgaria

Exports in kind, t

Bulgarian hair preparations exports have grown for the second year in a row. In 2019, exports reached their lowest point at 9 267 tons, marking a 4.6% decline. The following year saw the largest increase of 6.1%. In 2020, export volume rose slightly to 9 901 tons, representing a modest 0.7% gain compared to 2019.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, t

From 2017 to 2020, Bulgarian hair preparations were exported to a wide range of markets. The top three destinations—the United Kingdom with 11.7% of exports in volume, Ukraine with 9.7%, and Romania with 6.4%—collectively accounted for just 27.8% of total exports. The remaining 72.2% was distributed among numerous smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Bulgaria in kind, 2017-2020

Exports in value, K $ US

Bulgarian hair preparations exports have increased for three consecutive years. Between 2017 and 2020, exports grew by 10.9%, with an average annual growth rate of 3.5%. In 2020, exports amounted to 40 057 thousand US dollars, reflecting a moderate 3.7% rise from the previous year.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

An analysis of export values from 2017 to 2020 reveals a diverse market distribution. The United Kingdom accounted for 9.7% of export value, Russia for 7.5%, and Greece for 6.6%. Together, these three markets made up only 23.8% of total exports, while the remaining 76.2% came from various other trading partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Bulgaria in value, 2017-2020

Imports hair preparations to Bulgaria

Imports in kind, t

Bulgaria's hair preparations imports have risen for the third year in a row. From 2017 to 2020, imports increased by 16.5%, translating to an annualized growth rate of 5.2%. In 2020, import volume reached 9 152 tons, showing a steady 5.3% increase compared to 2019.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, t

Between 2017 and 2020, Bulgaria's hair preparations imports in volume were distributed across multiple countries. Germany led with 19.5% of imports, followed by Italy at 16.6% and Romania at 11.4%. These three countries together represented 47.5% of total imports, with no single partner dominating the market.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Bulgaria in kind, 2017-2020

Imports in value, K $ US

Bulgaria's hair preparations imports have grown for three consecutive years. Over the 2017-2020 period, imports increased by 19.4%, with a compound annual growth rate of 6.1%. In 2020, imports totaled 42 716 thousand US dollars, indicating a slight 4.8% improvement from the previous year.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

From 2017 to 2020, Bulgaria's hair preparations imports in value terms were spread across numerous countries. Germany accounted for 16.5% of import value, Italy for 14.1%, and Romania for 13.3%. Combined, these three countries made up 43.9% of total imports, with the rest coming from various other sources.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Bulgaria in value, 2017-2020