Eye make up preparations market in Spain

Earlier Report Observations

In 2018, the Spanish eye make-up market reached USD 91.6 million. That year saw the implementation of Royal Decree 85/2018, harmonizing national legislation with European Regulation 1223/2009, which established modern safety, labeling, and control requirements for cosmetic products, including eye make-up.

After a slight dip to USD 91.4 million in 2019, the market contracted sharply to USD 66.5 million in 2020. A sustained recovery followed, lifting the market to USD 75.6 million in 2021, USD 83.4 million in 2022, and USD 92.4 million in 2023, nearly returning to pre-contraction levels.

By 2024, the market stabilized at USD 91.7 million. Spain consolidated its position in the European make-up sector, with eye make-up sales reaching 44.5 million units. Consumer trends such as pastel tones and graphic liners drove interest, while Catalonia introduced a cosmetic product surveillance program to strengthen quality and safety controls.

Production eye make up preparations in Spain

In value, 2017-2020, K $ US

Production of eye makeup preparations in Spain has declined for the second year in a row. In 2020, output was valued at 16 442 thousand US dollars, marking a 17.3% decrease from 2019. Over the 2017-2020 period, production fell by 29.7%, with an average annual decline of 11.1%. The highest production value was recorded in 2018 at 24 737 thousand US dollars. The most significant drop occurred in 2019, with a 19.6% decrease, while the largest increase was in 2018, at 5.8%.

Annual dynamics of production in Spain in value, 2017-2020, K $ US

Exports eye make up preparations from Spain

Exports in kind, M unit

Export volumes of eye makeup preparations from Spain have decreased for the third consecutive year. In 2020, exports totaled 29.9 million units, showing a modest decline of 9.5% compared to 2019. From 2017 to 2020, exports fell by 32.8%, with an average annual decrease of 12.4%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, M unit

Between 2017 and 2020, the country structure of exports in kind was highly diversified. The United Arab Emirates accounted for 23.7% of exports, Australia for 9.9%, and Italy for 8.3%, together making up 41.9% of total flows. The remaining 58.1% came from a wide range of smaller markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Exports of eye makeup preparations from Spain have declined for the second year in a row. In 2020, exports reached 41.0 million US dollars, reflecting a sharp decrease of 28.5% from 2019. Between 2017 and 2020, exports dropped by 18.9%, with an average annual decline of 6.7%. The peak value was recorded in 2018 at 58.5 million US dollars, and the largest increase occurred that same year, at 15.8%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

From 2017 to 2020, Germany, the United Kingdom, and the United Arab Emirates played notable but not dominant roles as buyers of eye makeup preparations from Spain. Germany accounted for 10.6% of exports in value terms, the United Kingdom for 10.4%, and the United Arab Emirates for 8.5%, with their combined share reaching 29.5% of total exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports eye make up preparations to Spain

Imports in kind, M unit

After two years of growth, imports of eye makeup preparations into Spain declined. In 2020, imports totaled 187.3 million units, down by 49.8% from 2019. Between 2017 and 2020, imports increased by 26.7%, with an average annual growth rate of 8.2%. The highest import volume was recorded in 2019 at 187.3 million units, and the largest increase occurred that year, at 68.4%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, M unit

Over the 2017-2020 period, France, Italy, and China were the main sources of imports in kind for eye makeup preparations into Spain. France accounted for 37.1% of imports, Italy for 22.1%, and China for 14.1%, together representing 73.3% of total imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

Following two years of increase, imports of eye makeup preparations into Spain fell. In 2020, imports amounted to 91.1 million US dollars, indicating a significant decline of 29.3% compared to 2019. From 2017 to 2020, imports decreased by 14.8%, with an average annual drop of 5.2%. The maximum value was recorded in 2019 at 128.9 million US dollars, and the largest increase was in 2018, at 17.4%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Throughout 2017-2020, France, Italy, and Germany formed the key group of partners for imports in value terms of eye makeup preparations into Spain. France accounted for 45.0% of imports, Italy for 14.4%, and Germany for 9.5%, with their combined share making up 68.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020