Grape wine market in the United States

Earlier Report Observations

The U.S. grape wine market volume grew from 3.2 billion liters in 2018 to 3.5 billion liters in 2019, a period characterized by a bulk wine and grape glut that suppressed prices and may have supported higher volume sales despite emerging consumer shifts toward health-consciousness and reduced wine consumption among younger generations.

The COVID-19 pandemic in 2020 accelerated a structural decline in demand, leading to a sharp contraction to 2.9 billion liters. This was compounded by a persistent supply-demand imbalance, though the shift to online retail and direct-to-consumer channels began reshaping market accessibility.

Post-2020, the market recovered to 3.2 billion liters by 2022, aided by cold chain logistics improvements that expanded global trade opportunities. Volume then eased to 3.1 billion liters in 2023 as consumer preferences increasingly favored organic, sustainable, and regionally authentic wines, while direct-to-consumer channels and innovative packaging gained traction.

Production grape wine in the United States

In kind, 2017-2020, M l

From 2017 to 2020, the United States ranked fourth globally in grape wine production volume.

Top producers of grape wine, 2017-2020

World map of production of grape wine, 2017-2020

Following two years of growth, grape wine production in the United States declined. In 2020, production reached 2 006 M l, marking a 23.8% decrease from the previous year. Over the 2017-2020 period, production fell by 7.6%, with a compound annual growth rate (CAGR) of -2.6%. The peak was in 2019 at 2 631 M l, which also saw the largest annual increase of 10.4%.

Annual dynamics of production in the United States in kind, 2017-2020, M l

In value, 2017-2020, M $ US

After two years of rising output, grape wine production in the United States saw a decline. In 2020, the value of grape wine production was 7 231 M $ US, down 29.5% from 2019. From 2017 to 2020, production value decreased by 22.3%, with a CAGR of -8.1%. The highest value was recorded in 2019 at 10 251 M $ US, while the largest annual increase occurred in 2018 at 6.2%.

Annual dynamics of production in the United States in value, 2017-2020, M $ US

Exports grape wine from the United States

Exports in kind, M l

Grape wine exports from the United States increased for the third consecutive year. In 2020, export volume totaled 364 M l, a slight rise of 2.4% compared to 2019. Over the 2017-2020 period, exports grew by 5.2%, with a CAGR of 1.7%.

Annual dynamics of product's exports from the United States in kind, 2017-2020, M l

From 2017 to 2020, the United Kingdom (36.4% of exports in volume), Canada (18.8%), and Belgium (5.7%) were the primary markets for U.S. grape wine exports, collectively accounting for 60.9% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the United States in kind, 2017-2020

Exports in value, M $ US

Grape wine exports from the United States declined for the third year in a row. In 2020, exports were valued at 1 312 M $ US, a 5.3% decrease from the prior year. Between 2017 and 2020, exports fell by 11.5%, equivalent to an annualized rate of -4.0%.

Annual dynamics of product's exports from the United States in value, 2017-2020, M $ US

Throughout 2017-2020, Canada (30.6% of exports in value), the United Kingdom (16.0%), and Hong Kong (8.9%) formed the core group of markets for U.S. grape wine exports, together representing 55.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the United States in value, 2017-2020

Imports grape wine to the United States

Imports in kind, M l

In 2020, grape wine imports into the United States totaled 1 231 M l, showing little change from 2019. The lowest volume was in 2018 at 1 151 M l, while the peak was in 2019 at 1 232 M l. The largest decline occurred in 2018 at 4.8%, and the largest increase was in 2019 at 7.1%.

Annual dynamics of product's imports to the United States in kind, 2017-2020, M l

From 2017 to 2020, Italy (28.2% of imports in volume), France (14.0%), and Australia (12.9%) were the main sources of grape wine imports into the United States, together making up 55.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the United States in kind, 2017-2020

Imports in value, M $ US

After two years of growth, grape wine imports into the United States declined. In 2020, imports amounted to 5 884 M $ US, a decrease of 9.3% from 2019. Between 2017 and 2020, imports fell by 4.7%, with an annualized rate of -1.6%. The highest value was in 2019 at 6 487 M $ US, and the largest annual increase was in 2018 at 4.5%.

Annual dynamics of product's imports to the United States in value, 2017-2020, M $ US

In the 2017-2020 period, Italy (32.3% of imports in value), France (32.3%), and New Zealand (7.6%) were the largest suppliers of grape wine to the United States, collectively forming 72.1% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the United States in value, 2017-2020