Grape wine market in Western Europe

Earlier Report Observations

The grape wine market in Western Europe saw considerable volume shifts from 2018 to 2023. Starting at 4.3 billion liters in 2018, consumption jumped to 6.5 billion liters in 2019 and further to 7.0 billion liters in 2020. A pronounced decline followed in 2021, bringing the market down to 5.3 billion liters, before a strong recovery to 7.9 billion liters in 2022. The market then stabilized near 7.8 billion liters in 2023.

These fluctuations were closely tied to changes in domestic production and international trade. Production fell from 5.9 billion liters in 2018 to 5.0 billion liters in 2019, dipped to a low of 4.5 billion liters in 2021, then rebounded to 6.3 billion liters in 2022. Concurrently, exports dropped sharply from 4.5 billion liters in 2018 to 1.6 billion liters in 2019, significantly reducing outflows and increasing domestic supply, while imports held steady between 2.8 and 3.1 billion liters annually.

Entering 2024, the market was influenced by several key developments. New EU regulations requiring ingredient lists on wine labels came into effect, responding to consumer demand for greater transparency. Preferences continued to shift towards sustainable, organic, and low-alcohol wines, and online sales channels expanded. In major producing regions like Spain's Castilla-La Mancha and Extremadura, white wine output increased, supporting production capacity. However, inflationary pressure led to higher prices, affecting consumption patterns across the region.

Production grape wine in Western Europe

In kind, 2017-2020, M l

Top producers of grape wine, 2017-2020

World map of production of grape wine, 2017-2020

In 2020, Western Europe produced 5 485 million liters of grape wine, marking a 9.5% increase from 2019. Over the period from 2017 to 2020, production grew by 19.5%, which translates to an annualized growth rate of 6.1%. The highest production level was recorded in 2018 at 5 909 million liters, with the largest annual increase of 28.7% also occurring that year. Conversely, the most significant decline was observed in 2019, when production fell by 15.2%.

Annual dynamics of production in Western Europe in kind, 2017-2020, M l

Exports grape wine from Western Europe

Exports in kind, M l

The export market for grape wine in Western Europe exhibited notable volatility during the observed period. In 2018, exports reached their peak at 4 648 million liters, reflecting the largest annual increase of 204.8%. However, by 2020, exports had dropped to their lowest point at 1 496 million liters, down 7.8% from 2019, with the most substantial decline of 65.1% occurring in 2019. Overall, the gap between the highest and lowest export volumes was 3.1-fold.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, M l

An analysis of export volumes from 2017 to 2020 reveals a broad distribution across numerous markets. The United States accounted for 13.3% of exports, the United Kingdom for 12.6%, and China for 5.8%, collectively representing 31.8% of total flows. The remaining 68.2% was distributed among various other trading partners.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, M $ US

Grape wine exports from Western Europe in value terms declined for the second consecutive year in 2020, reaching 12 615 million US dollars, a decrease of 2.9% from the previous year. From 2017 to 2020, exports increased by 3.2%, equivalent to an annualized growth rate of 1.0%. The highest value was recorded in 2018 at 13 187 million US dollars, which also saw the largest annual increase of 7.9%.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, M $ US

Between 2017 and 2020, the value of grape wine exports from Western Europe was spread across a wide range of partner countries. The United States contributed 16.1% of export value, the United Kingdom 12.6%, and China 5.6%, together accounting for 34.3% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports grape wine to Western Europe

Imports in kind, M l

In 2020, Western Europe imported 2 956 million liters of grape wine, a decrease of 4.5% compared to the previous year. Over the 2017-2020 period, imports declined by 18.3%, with a compound annual growth rate (CAGR) of -6.5%. The lowest import volume was recorded in 2018 at 2 784 million liters, which also experienced the largest annual decline of 23.1%. In contrast, the largest increase occurred in 2019, with imports rising by 11.2%.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, M l

From 2017 to 2020, Spain held the largest share of import volumes at 27.3%, followed by Italy at 26.2%, and South Africa at 4.1%. Together, these three countries accounted for 57.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, M $ US

In 2020, the value of grape wine imports into Western Europe totaled 8 183 million US dollars, up 2.5% from the previous year. Over the 2017-2020 period, imports increased by 5.7%, with a compound annual growth rate (CAGR) of 1.9%. The highest value was recorded in 2018 at 8 392 million US dollars, which also saw the largest annual increase of 8.4%. The most significant decline occurred in 2019, with a drop of 4.8%.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, M $ US

The partner structure for import values from 2017 to 2020 remained fragmented. Italy accounted for 26.9% of import value, Spain for 14.6%, and Portugal for 4.0%, together representing 45.5% of total flows. No single country dominated the market during this period.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020