Grape wine market in Asia

Earlier Report Observations

The Asian grape wine market contracted in volume from 3 496 million liters in 2018 to 3 141 million liters in 2020. This initial decline was significantly influenced by regulatory changes in China, where the government's restrictions on 'three public consumptions' and the 'eight rules' curtailed premium wine consumption, a major market segment. The early impact of the COVID-19 pandemic also began to alter consumer behavior during this period.

Market volume fell further to 2 891 million liters in 2021, yet its value increased, reflecting a consumer shift toward higher-value imported wines as the market adjusted post-pandemic. A rebound to 3 100 million liters occurred in 2022, driven by rising wine imports and a growing consumer emphasis on health and quality. The volume then dropped to 2 647 million liters in 2023, a year marked by the expansion of online sales channels in China and continued growth in the Indian wine market fueled by product variety and wine tourism, though these developments did not offset broader regional declines.

Underlying these fluctuations were persistent trends, including government policies in China and Russia aimed at reducing alcohol consumption and protecting consumers. Concurrently, consumer preferences across Asia increasingly favored premiumization, health-conscious choices, and online purchasing, which reshaped distribution and consumption patterns throughout the period.

Production grape wine in Asia

In kind, 2017-2020, M l

Top producers of grape wine, 2017-2020

World map of production of grape wine, 2017-2020

Grape wine production in Asia has declined for the second year in a row. In 2020, Asia produced 2 417 million liters of grape wine, which represents a 4.9% decrease compared to 2019. Looking at the period from 2017 to 2020, production fell by 5.2%, with an average annual decline of 1.8%. The highest production level was recorded in 2018 at 2 668 million liters, which also saw the largest increase of 4.7%.

Annual dynamics of production in Asia in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Grape wine production in Asia has declined for the second consecutive year. In 2020, the output was valued at 10 050 million US dollars, marking a 3.5% drop from the previous year. Over the 2017-2020 period, however, production value actually increased by 8.4%, translating to an average annual growth rate of 2.7%. The peak value was reached in 2018 at 11 181 million US dollars, which also experienced the largest increase of 20.6%. In contrast, 2019 saw the most significant decline of 6.9%.

Annual dynamics of production in Asia in value, 2017-2020, M $ US

Exports grape wine from Asia

Exports in kind, M l

Grape wine exports from Asia have declined for the third consecutive year. In 2020, exports stood at 235 million liters, reflecting a substantial 22.3% decrease from the previous year. From 2017 to 2020, exports plummeted by 55%, which corresponds to an average annual decline of 23.4%.

Annual dynamics of product's exports from Asia in kind, 2017-2020, M l

The export structure for grape wine in Asia remained fragmented between 2017 and 2020. Russia accounted for 29.0% of exports in volume, followed by the United States at 13.0% and Ukraine at 4.3%. Together, these three countries represented just 46.2% of total exports, with no single nation holding a dominant share.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Asia in kind, 2017-2020

Exports in value, M $ US

Asia's grape wine exports have declined for the third year in a row. In 2020, export value totaled 977 million US dollars, indicating a significant 21.1% decrease compared to the previous year. Over the 2017-2020 period, exports fell by 48.6%, with an average annual decline of 19.9%.

Annual dynamics of product's exports from Asia in value, 2017-2020, M $ US

Between 2017 and 2020, Asia's grape wine exports in value terms were not heavily concentrated. Russia led with 9.1% of export value, followed by Australia at 4.6% and the United States at 3.0%. Combined, these three countries accounted for only 16.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Asia in value, 2017-2020

Imports grape wine to Asia

Imports in kind, M l

In 2020, Asia imported 956 million liters of grape wine, representing a sharp 22.6% decrease from the previous year. From 2017 to 2020, imports declined by 34.4%, equating to an average annual drop of 13.1%. The only increase during this period was a modest 0.2% in 2019.

Annual dynamics of product's imports to Asia in kind, 2017-2020, M l

From 2017 to 2020, France, Chile, and Australia were the key suppliers of grape wine to Asia in volume terms. France accounted for 25.0% of imports, Chile for 20.8%, and Australia for 16.3%. Together, these three countries represented 62.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Asia in kind, 2017-2020

Imports in value, M $ US

Grape wine imports into Asia have declined for the second consecutive year. In 2020, imports were valued at 5 805 million US dollars, showing a strong 18.4% decrease year-over-year. Over the 2017-2020 period, imports fell by 23.6%, with an average annual decline of 8.6%. The highest import value was recorded in 2018 at 7 897 million US dollars, which also saw the largest increase of 3.9%.

Annual dynamics of product's imports to Asia in value, 2017-2020, M $ US

Between 2017 and 2020, France, Australia, and Chile were the primary suppliers of grape wine to Asia in value terms. France dominated with 43.2% of import value, followed by Australia at 15.4% and Chile at 8.8%. Collectively, these three countries accounted for 67.4% of total imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Asia in value, 2017-2020