Wine and wine products market in the United States

Earlier Report Observations

The volume of the US wine market fluctuated between 3.6 million tonnes and 4.1 million tonnes from 2018 to 2023. It reached a peak of 4.1 million tonnes in 2019, dropped to 3.7 million tonnes in 2020 due to COVID-19 pandemic disruptions to supply chains and consumer behavior, recovered to 4.0 million tonnes in 2021, and stabilized near that level in 2022 before declining to 3.7 million tonnes in 2023.

The post-pandemic recovery in 2021 was supported by the accelerated expansion of e-commerce and direct-to-consumer sales channels, alongside growing consumer demand for premium and organic wine segments. However, market volume fell in 2023 as media coverage linking alcohol consumption to health risks influenced consumer behavior and reduced consumption.

Throughout the period, the premiumization trend and a focus on sustainability continued to shape market dynamics, while major companies like Pernod Ricard and Jackson Family Wines reported revenue growth from premium offerings and engaged in strategic acquisitions such as the purchase of Cattail Creek Winery.

Production wine and wine products in the United States

In kind, 2017-2020, K t

Between 2017 and 2020, the United States ranked as the world's fourth-largest producer of wine and wine products by volume.

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Following two years of growth, wine and wine products production in the United States declined. In 2020, output reached 2 006 K t, representing a year-over-year decrease of 23.8%. Over the 2017-2020 period, production fell by 7.6%, with a compound annual growth rate (CAGR) of -2.6%. The peak production volume occurred in 2019 at 2 631 K t, which also saw the largest annual increase of 10.4%.

Annual dynamics of production in the United States in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The value of wine and wine products production in the United States declined for the third consecutive year. In 2020, output was valued at 19 758 M $ US, remaining nearly unchanged from the previous year. From 2017 to 2020, production value decreased by 4.7%, corresponding to an annualized rate of -1.6%.

Annual dynamics of production in the United States in value, 2017-2020, M $ US

Exports wine and wine products from the United States

Exports in kind, K t

Wine and wine products exports from the United States declined for the third year in a row. In 2020, exports totaled 615 K t, reflecting a moderate decrease of 6.5% compared to 2019. Between 2017 and 2020, exports fell by 24.3%, equating to an annualized decline of 8.9%.

Annual dynamics of product's exports from the United States in kind, 2017-2020, K t

From 2017 to 2020, the United States exported wine and wine products to a diverse range of partners. The top three destinations—the United Kingdom (21.1% of exports in kind), Canada (14.1%), and Panama (13.4%)—collectively accounted for 48.5% of total flows, while the remaining 51.5% went to numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from the United States in kind, 2017-2020

Exports in value, M $ US

Foreign supplies of wine and wine products from the United States declined for the second consecutive year. In 2020, export value stood at 3 318 M $ US, showing a limited decrease of 5.2% from the previous year. Over the 2017-2020 period, exports decreased by 9.7%, with a CAGR of -3.4%. The highest value was recorded in 2018 at 3 821 M $ US, which also saw the largest annual increase of 4.0%. The largest decline occurred in 2019, with an 8.4% drop.

Annual dynamics of product's exports from the United States in value, 2017-2020, M $ US

Between 2017 and 2020, the United States' wine and wine products exports in value terms were not heavily concentrated in a few markets. Canada (20.4% of exports in value terms), the United Kingdom (10.7%), and Panama (8.3%) together represented only 39.4% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from the United States in value, 2017-2020

Imports wine and wine products to the United States

Imports in kind, K t

Wine and wine products imports into the United States increased for the second consecutive year. In 2020, imports reached 2 321 K t, marking a 7.1% rise compared to 2019. From 2017 to 2020, imports grew by 13.8%, corresponding to an annualized rate of 4.4%. The lowest volume was recorded in 2018 at 2 009 K t, which also experienced the largest annual decline of 1.5%. The largest increase occurred in 2019, with a 7.8% gain.

Annual dynamics of product's imports to the United States in kind, 2017-2020, K t

From 2017 to 2020, the United States imported wine and wine products from many countries. Even the top three sources—Italy, Canada, and France—together made up only 46.1% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to the United States in kind, 2017-2020

Imports in value, M $ US

After two years of growth, wine and wine products imports into the United States declined. In 2020, imports amounted to 15 496 M $ US, representing a 5.7% decrease from 2019. Between 2017 and 2020, imports increased by 7.1%, equating to an annualized rate of 2.3%. The peak value was recorded in 2019 at 16 434 M $ US, while the largest annual increase of 7.4% occurred in 2018.

Annual dynamics of product's imports to the United States in value, 2017-2020, M $ US

Throughout 2017-2020, France (29.4% of imports in value terms), Italy (14.9%), and Mexico (12.5%) remained the key sources for wine and wine products imports into the United States, collectively accounting for 56.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to the United States in value, 2017-2020