Grape wine market in Eastern Asia

Earlier Report Observations

Grape wine production in Eastern Asia declined from 2 307 million L in 2018 to 1 810 million L in 2023, while the market volume shrank from 3 158 million L to 2 363 million L over the same period. The downturn was driven by austerity policies such as the restrictions on 'three public consumptions' and the 'eight regulations,' which severely reduced demand for premium wines. At the same time, imported wines gained market share through increased direct sourcing and zero-tariff policies, squeezing domestic producers. By 2023, wine consumption had fallen by 16% year-on-year, reflecting weak consumption habits and broader economic headwinds.

In 2024, the removal of anti-dumping and countervailing duties on Australian wine led to a resurgence of Australian imports, intensifying competition. Imported wine volume and value surged, with Australia becoming the largest source. Domestic wineries like Changyu faced declining sales and mounting inventory pressure. Consumer preferences shifted towards low-alcohol and alcohol-free wines, as well as premium products, while women and younger buyers fueled online sales growth via live-streaming and e-commerce platforms.

Production grape wine in Eastern Asia

In kind, 2017-2020, M l

Top producers of grape wine, 2017-2020

World map of production of grape wine, 2017-2020

Eastern Asia's grape wine production has declined for the second year in a row. In 2020, the region produced 2 081 million liters of grape wine, representing a modest 3.3% decrease compared to the previous year. Looking at the period from 2017 to 2020, production fell by 7.2%, with an average annual decline of 2.4%. The highest production level was recorded in 2018 at 2 307 million liters, which saw a 2.9% increase that year. The most significant drop occurred in 2019, with a 6.7% decrease.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, M l

Exports grape wine from Eastern Asia

Exports in kind, M l

Grape wine exports from Eastern Asia have fallen for the third consecutive year. In 2020, the region exported 8 million liters of grape wine, marking a sharp 88.2% decline compared to the previous year. Over the 2017-2020 period, exports plummeted by 97.1%, with an average annual decrease of 69.1%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, M l

From 2017 to 2020, the largest buyers of grape wine from Eastern Asia included Cambodia (accounting for 2.2% of exports in volume), France (1.7%), and Singapore (1.1%). However, even combined, these three countries represented just 5.1% of total exports, indicating a highly diversified partner base.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, M $ US

Eastern Asia's grape wine exports in value terms have declined for the third year running. In 2020, exports amounted to 159 million US dollars, showing a dramatic 46.5% drop compared to 2019. Over the 2017-2020 period, export value decreased by 84.7%, with an average annual decline of 46.6%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, grape wine exports from Eastern Asia in value terms were not heavily concentrated. Asia, not elsewhere specified (1.1% of export value), Singapore (1.0%), and the United States (0.8%) together accounted for only 3.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports grape wine to Eastern Asia

Imports in kind, M l

Grape wine imports into Eastern Asia have decreased for the third consecutive year. In 2020, imports totaled 803 million liters, representing a 22.2% decline compared to the previous year. Over the 2017-2020 period, imports fell by 35.6%, with an average annual decrease of 13.6%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, M l

From 2017 to 2020, France (25.4% of imports in volume), Chile (23.4%), and Australia (16.9%) together accounted for 65.7% of total grape wine imports into Eastern Asia, making them the primary sources.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, M $ US

Eastern Asia's grape wine imports in value terms have declined for the second year in a row. In 2020, the region imported 4 779 million US dollars worth of grape wine, equivalent to a substantial 16.9% reduction compared to the previous year. Over the 2017-2020 period, import value decreased by 24.1%, with an average annual decline of 8.8%. The highest import value was recorded in 2018 at 6 455 million US dollars, which saw a 2.6% increase that year.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, France (41.0% of import value), Australia (16.0%), and Chile (10.0%) consistently held leading positions in Eastern Asia's grape wine import structure, jointly accounting for 67.1% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020