Wine and wine products market in Eastern Asia

Earlier Report Observations

From 2018 to 2021, the wine market in Eastern Asia contracted steadily, with volume falling from 3.3 million tons to 2.63 million tons. This decline was driven by a prolonged adjustment in China's domestic wine industry, where production and sales fell due to intense competition and shifting consumer preferences. The market faced additional pressure from a rapid influx of imported wines, which eroded the share of local brands. The COVID-19 pandemic in 2020 exacerbated the downturn, as restaurant closures and reduced social gatherings led to a sharp drop in consumption across the region.

In 2022, the market volume rebounded to 2.82 million tons, supported by the global post-pandemic recovery in wine trade. In Japan, the implementation of the EU-Japan EPA agreement boosted imports of European wines, while government initiatives fostered growth in domestic production and an increase in local wineries. However, these gains were partially offset by continued challenges in China, where the market remained under strain. Global factors such as the war in Ukraine, supply chain disruptions, and rising energy costs introduced volatility, contributing to price adjustments and supply constraints.

By 2023, the market volume had retreated again, falling to 2.45 million tons. Structural issues in China persisted, with domestic production declining and imported wines maintaining a dominant share. In Japan, consumer preferences shifted toward higher-quality and diverse offerings, but the overall market size contracted. Simultaneously, the global wine industry faced historically low production levels and rising prices, which dampened consumer purchasing power and added uncertainty to the regional market.

Production wine and wine products in Eastern Asia

In kind, 2017-2020, K t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Eastern Asia's production of wine and wine products has declined for the second year in a row. In 2020, the region produced 2 081 K t, marking a gradual decrease of 3.3% compared to 2019. Looking at the period from 2017 to 2020, production fell by 7.2%, with an average annual decline of 2.4%. The highest production level was in 2018 at 2 307 K t, which saw a 2.9% increase. The most significant drop occurred in 2019, with a 6.7% decrease.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

The value of wine and wine products production in Eastern Asia also declined for the second consecutive year. In 2020, output was valued at 9 638 M $ US, reflecting a substantial contraction of 17.1% compared to 2019. Over the 2017-2020 period, production value decreased by 18.1%, with an average annual decline of 6.4%. The peak value was recorded in 2018 at 11 958 M $ US, which saw a 1.6% increase.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports wine and wine products from Eastern Asia

Exports in kind, K t

Exports of wine and wine products from Eastern Asia fell for the second year in a row. In 2020, exports amounted to 414 K t, showing a slight decline of 2.9% from the previous year. Between 2017 and 2020, exports decreased by 20.6%, equating to an average annual rate of 7.4%. The highest export volume was in 2018 at 545 K t, which experienced a 4.5% increase. The largest drop occurred in 2019, with a 21.8% decrease.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, K t

From 2017 to 2020, exports of wine and wine products from Eastern Asia were distributed across numerous countries. The top destinations—the United States (7.5% of exports in kind), Asia, not elsewhere specified (4.0%), and Vietnam (2.1%)—together accounted for only 13.5% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, M $ US

The value of wine and wine products exports from Eastern Asia also declined for the second consecutive year. In 2020, exports were valued at 1 919 M $ US, representing a strong fall of 16.7% compared to the previous year. Over the 2017-2020 period, export value decreased by 29.9%, with an average annual decline of 11.2%. The peak was in 2018 at 2 826 M $ US, which saw a 3.2% increase. The most significant decrease was in 2019, with an 18.5% drop.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, M $ US

Between 2017 and 2020, wine and wine products from Eastern Asia were traded with many countries. Even the largest destinations—the United States, Vietnam, and Singapore—together represented only 17.7% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports wine and wine products to Eastern Asia

Imports in kind, K t

Imports of wine and wine products into Eastern Asia declined for the third consecutive year. In 2020, import volume was recorded at 1 296 K t, amounting to a substantial drop of 15.0% compared to 2019. Over the 2017-2020 period, imports decreased by 25.5%, with an average annual decline of 9.3%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, K t

During 2017–2020, France (20.3% of imports in kind), Chile (15.7%), and Australia (11.5%) were important suppliers of wine and wine products to Eastern Asia. However, their combined share reached only 47.5% of total imports in kind, with the remaining 52.5% distributed among many other partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, M $ US

The value of wine and wine products imports into Eastern Asia declined for the second consecutive year. In 2020, imports reached 8 103 M $ US, constituting a decrease of 13.9% year-over-year. Over the 2017-2020 period, import value decreased by 13.2%, with an average annual decline of 4.6%. The highest value was in 2018 at 9 986 M $ US, which saw a 7.0% increase.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, M $ US

From 2017 to 2020, France (39.7% of imports in value terms), Australia (10.3%), and the United Kingdom (9.4%) were the principal sources for imports in value terms, jointly accounting for 59.4% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020