Grape juice market in Western Europe

Earlier Report Observations

The grape juice market in Western Europe experienced significant volume fluctuations between 2018 and 2023. Market size reached a peak of 259 million liters in 2019 before entering a steady decline, falling to 201 million liters by 2023. Early in the period, the broader fruit juice market saw softened consumption in large retailers, with a noted consumer shift toward pure juices rather than concentrates.

Domestic production surged to 88 million liters in 2021. From 2022, the market was pressured by sharply rising production costs, where fruit inputs constituting 60–80% of expenses drove up retail prices and reduced commercial volumes. A European policy of subsidized vine grubbing led to a scarcity of grapes for juice, limiting raw material supply and further elevating costs.

High costs and price increases continued to constrain the market in 2023. By 2024, new demand trends emerged, including growing interest in chilled organic grape juice variants and sustainable packaging solutions like 100% recycled PET. However, persistent grape shortages and elevated production costs continued to challenge manufacturers.

Production grape juice in Western Europe

In kind, 2017-2020, K l

Top producers of grape juice, 2017-2020

World map of production of grape juice, 2017-2020

Grape juice production in Western Europe has declined for the third year in a row. In 2020, production reached 65 345 K l, representing a 2.4% decrease compared to the previous year. Looking at the period from 2017 to 2020, production fell by 23.7%, which translates to an average annual decline of 8.6%.

Annual dynamics of production in Western Europe in kind, 2017-2020, K l

Exports grape juice from Western Europe

Exports in kind, M l

Exports of grape juice from Western Europe have increased for the second consecutive year. In 2020, exports amounted to 25.6 M l, up 6.4% from 2019. The lowest export volume was recorded in 2018 at 21.2 M l. The largest year-over-year decline occurred in 2018, with a drop of 16.5%, while the biggest increase was seen in 2019, with a rise of 13.6%.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, M l

From 2017 to 2020, no single market dominated grape juice exports from Western Europe. The United Kingdom accounted for 5.0% of exports in volume, Japan for 3.4%, and Switzerland for 1.3%, together making up just 9.6% of total exports. The remaining exports were spread across many smaller partners, each with modest individual shares.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, M $ US

Western Europe's grape juice export value has declined for the second year in a row. In 2020, exports totaled 41.0 M $ US, showing a slight decrease of 2.6% compared to 2019. The highest export value was recorded in 2018 at 47.7 M $ US. The largest year-over-year decline was in 2019, with an 11.6% drop, while the biggest increase occurred in 2018, with a 17.4% rise.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, M $ US

The export structure in value terms from 2017 to 2020 indicates a diversified set of partners. Japan accounted for 7.3% of exports in value, the United Kingdom for 5.3%, and Saudi Arabia for 2.1%, together representing only 14.7% of total flows. The remaining 85.3% was distributed among numerous smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports grape juice to Western Europe

Imports in kind, M l

Western Europe imported 192.2 M l of grape juice in 2020, marking an 11.0% decrease from the previous year. Over the period from 2017 to 2020, imports fell by 13.6%, with an average annual decline of 4.8%. The largest year-over-year drop was in 2018, with an 11.8% decrease, while the biggest increase was in 2019, with a 10.0% rise.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, M l

From 2017 to 2020, Italy and Spain were the clear leaders in grape juice imports to Western Europe, jointly accounting for 80.6% of total volume. Other countries held much smaller shares during this period.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, M $ US

In 2020, Western Europe's grape juice import value reached 156.2 M $ US, up 2.7% from the previous year. Between 2017 and 2020, imports decreased by 4.8%, equivalent to an average annual decline of 1.6%. The lowest import value was recorded in 2019 at 152.1 M $ US, while the highest was in 2018 at 203.2 M $ US. The largest year-over-year decline occurred in 2019, with a 25.1% drop, and the biggest increase was in 2018, with a 23.9% rise.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, M $ US

From 2017 to 2020, three key markets—Italy, Spain, and the United Kingdom—together accounted for 80.5% of total grape juice import value to Western Europe.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020