Vegetable puree market in Western Europe

Earlier Report Observations

From 2018 to 2021, the vegetable puree market volume in Western Europe grew from 8 354 t to 13 852 t, while market value increased from USD 39.3 million to USD 44.7 million. This expansion was driven by rising demand for organic and processed products, as consumers focused more on health and sustainability. The COVID-19 pandemic in 2020 accelerated demand for convenient and ready-to-eat items, including frozen vegetables, leading to a surge in imports and market volume in 2021. Additionally, market segmentation toward higher-value-added products supported value growth even amid minor volume fluctuations.

After peaking in 2021, market volume dropped to 7 162 t in 2022 and edged down to 6 799 t in 2023. However, market value showed resilience, rising 5.8% in 2023 to USD 37.5 million, aided by significant company investments in preservation and packaging technologies, as well as strategic alliances to expand frozen product ranges. Market consolidation, with smaller producers exiting and larger players growing, especially in the organic segment, also reshaped the market structure.

In 2024, new European and national rules on labeling and sustainability began affecting packaging and market practices. Innovations in sustainable packaging, such as moisture- and grease-resistant fiber containers, along with growth in the organic and plant-based segments, reflect ongoing health and eco-friendly trends. Global factors, including raw material cost inflation and geopolitical tensions, are also exerting pressure on availability and prices.

Production vegetable puree in Western Europe

In kind, 2017-2020, t

Top producers of vegetable puree, 2017-2020

World map of production of vegetable puree, 2017-2020

Vegetable puree production in Western Europe has been declining for three consecutive years. In 2020, production reached 9 582 tonnes, showing only a slight fluctuation compared to the previous year. Over the period from 2017 to 2020, production decreased by 48.8%, with an average annual decline of 20.0%.

Annual dynamics of production in Western Europe in kind, 2017-2020, t

In value, 2017-2020, K $ US

Western Europe's vegetable puree production value increased for the second year in a row. In 2020, output was valued at 43 330 thousand US dollars, representing an 18.7% increase from the previous year. From 2017 to 2020, production value decreased by 31.5%, with an average annual decline of 11.9%. The lowest value was recorded in 2018 at 34 910 thousand US dollars, which also saw the largest decline of 44.8%.

Annual dynamics of production in Western Europe in value, 2017-2020, K $ US

Exports vegetable puree from Western Europe

Exports in kind, t

Vegetable puree exports from Western Europe declined for the second consecutive year. In 2020, exports amounted to 4 864 tonnes, down 21.4% from the previous year. Between 2017 and 2020, exports decreased by 27.4%, equivalent to an average annual decline of 10.1%. The highest volume was recorded in 2018 at 7 804 tonnes, which also saw the largest increase of 16.4%.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, t

The country composition of exports in volume terms from 2017 to 2020 was dispersed. The United Kingdom accounted for 19.8% of exports, Italy for 8.2%, and Bulgaria for 2.0%, together forming just 29.9% of total flows. The remaining 70.1% was distributed among a wide range of other destinations.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, K $ US

After two years of growth, vegetable puree export values from Western Europe declined. In 2020, exports were valued at 21 998 thousand US dollars, down 6.7% from the previous year. Over the period from 2017 to 2020, export values decreased by 3%, with an average annual decline of 1.0%. The highest value was recorded in 2019 at 23 568 thousand US dollars, while the largest increase occurred in 2018 at 3.7%.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, K $ US

The structure of exports in value terms from 2017 to 2020 can be described as diversified. The United Kingdom accounted for 26.9% of exports, Italy for 9.6%, and Bulgaria for 2.6%, together making up just 39.2% of total flows. No single country held a clearly dominant position.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports vegetable puree to Western Europe

Imports in kind, t

In 2020, vegetable puree imports into Western Europe reached 5 455 tonnes, down 23.7% from the previous year. Over the period from 2017 to 2020, imports decreased by 43.1%, with an average annual decline of 17.1%. The lowest volume was recorded in 2018 at 4 568 tonnes, which also saw the largest decline of 52.3%. The largest increase occurred in 2019 at 56.6%.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, t

The analysis of imports in volume terms from 2017 to 2020 shows a broad distribution across many markets. Italy accounted for 10.8% of imports, Poland for 7.8%, and Spain for 7.3%, together representing only 25.9% of total flows. A significant 74.1% came from other partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, K $ US

Vegetable puree import values in Western Europe increased for the third consecutive year. In 2020, imports totaled 29 895 thousand US dollars, indicating a moderate gain of 5.4% compared to the previous year. Over the period from 2017 to 2020, import values increased by 9.1%, with an average annual growth rate of 3.0%.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, K $ US

From 2017 to 2020, imports in value terms were distributed across a wide set of partner countries. Italy accounted for 15.3% of imports, Hungary for 7.5%, and Poland for 6.7%, jointly representing just 29.5% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020