Pineapple juice market in Western Europe

Earlier Report Observations

From 2018, the Western European pineapple juice market rebounded from a previous decline, driven by growing consumer demand for organic and natural products. This shift in preferences encouraged product innovation, including pineapple blends, which supported production growth. The market size expanded significantly in 2019, though it stabilized in 2020.

In the early 2020s, several economic factors shaped the market. The depreciation of the euro against the dollar increased the cost of imported pineapple raw materials, putting upward pressure on production costs. This was compounded by rising inflation from 2022 onward, which elevated costs across production and packaging. Concurrently, a strong consumer trend toward healthy, non-alcoholic beverages continued to underpin demand for pure and organic pineapple juice, leading to volatile market size figures as price sensitivity interacted with sustained interest in wellness.

The latter part of the period was marked by global supply chain disruptions, which affected the availability and cost of tropical fruits like pineapple, creating further challenges for the juice market. Despite these headwinds, the sector adapted through innovations such as cold-pressed or fermented juice varieties and a focus on sustainable packaging like reusable glass bottles to meet environmental concerns, helping to maintain consumer engagement.

Production pineapple juice in Western Europe

In kind, 2017-2020, K l

Top producers of pineapple juice, 2017-2020

World map of production of pineapple juice, 2017-2020

Pineapple juice production in Western Europe declined after two years of growth. In 2020, production reached 74 023 K l, marking a modest 7.3% decrease from the previous year. Looking at the period from 2017 to 2020, production increased by 3.2%, which translates to an annualized growth rate of 1.1%. The highest production level was recorded in 2019 at 79 888 K l, with the largest annual increase of 5.6% occurring that same year.

Annual dynamics of production in Western Europe in kind, 2017-2020, K l

Exports pineapple juice from Western Europe

Exports in kind, M l

In 2020, pineapple juice exports from Western Europe totaled 64.8 M l, representing a 7.1% increase compared to the previous year. Over the 2017-2020 period, exports decreased by 15.6%, with a compound annual growth rate (CAGR) of -5.5%. The lowest export volume was recorded in 2019 at 60.5 M l, while the peak occurred in 2018 at 106.3 M l. The most significant decline of 43.1% took place in 2019, whereas the largest increase of 38.4% was observed in 2018.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, M l

From 2017 to 2020, pineapple juice exports from Western Europe showed a diversified distribution across destinations. Italy accounted for 8.0% of exports in kind, the United Kingdom for 5.4%, and Spain for 4.7%. Together, these three countries represented only 18.1% of total export flows, indicating that exports were not concentrated on a few key markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, M $ US

Pineapple juice exports from Western Europe increased after two years of decline. In 2020, export value reached 133.8 M $ US, up by 17.0% year-over-year. Between 2017 and 2020, exports decreased by 10.2%, equating to an annualized decline of 3.5%. The lowest value was recorded in 2019 at 114.3 M $ US, with the largest drop of 19.3% occurring in 2018.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, M $ US

Over the 2017-2020 period, pineapple juice exports from Western Europe in value terms were widely dispersed across partner countries. Italy contributed 11.0% of export value, Spain 6.8%, and the United Kingdom 5.7%. Combined, these three countries accounted for just 23.5% of total export flows, reflecting a broad distribution.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports pineapple juice to Western Europe

Imports in kind, M l

In 2020, pineapple juice imports into Western Europe amounted to 174.9 M l, rising by 5.0% compared to the previous year. From 2017 to 2020, imports decreased by 3.8%, which corresponds to an annualized decline of 1.3%. The lowest import volume was recorded in 2019 at 166.5 M l, while the highest was in 2018 at 189.5 M l. The most substantial decrease of 12.1% occurred in 2019.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, M l

During 2017-2020, Costa Rica, Thailand, and the Philippines remained the primary suppliers of pineapple juice to Western Europe in kind. Costa Rica accounted for 43.8% of imports, Thailand for 10.5%, and the Philippines for 3.9%. Together, these three countries formed 58.2% of total import volumes.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, M $ US

Pineapple juice imports into Western Europe increased after two years of decline. In 2020, import value stood at 211.8 M $ US, showing a 27.2% year-over-year rise. Over the 2017-2020 period, imports decreased by 12.7%, with a compound annual growth rate (CAGR) of -4.4%. The lowest value was recorded in 2019 at 166.5 M $ US, and the largest decline of 19.0% took place in 2018.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, M $ US

Throughout 2017-2020, Costa Rica, Thailand, and the Philippines continued to be the main sources for pineapple juice imports into Western Europe in value terms. Costa Rica represented 33.2% of import value, Thailand 14.3%, and the Philippines 6.1%. Collectively, these three markets accounted for 53.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020