Market research

Tomato juice market in Western Europe

Tomato juice market in Western Europe

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Western Europe" region includes following countries:

Austria
Belgium
France
Germany
Liechtenstein
Luxembourg
Monaco
the Netherlands
Switzerland

Earlier Report Observations

From 2018 to 2021, the tomato juice market volume in Western Europe showed volatile dynamics. After falling to 40 480 thousand liters in 2019, the market grew by 14% in 2020 and reached a peak of 55 549 thousand liters in 2021.

In 2022, market volume contracted by 21% to 43 637 thousand liters, but stabilized with a slight increase to 44 543 thousand liters in 2023.

By 2024, the market showed signs of recovery, supported by growing consumer awareness of tomato juice's health benefits, preference for plant-based products, and a shift toward premium offerings and sustainable packaging.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Western Europe
      1. 5.1.1. Annual dynamics of production in Western Europe in kind, 2018-2023, K l
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K l
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K l
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Exports
    1. 6.1. Exports (Direct Data*)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, K l
        1. 6.1.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, K l
        2. 6.1.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, K l
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.1.3. Exports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, K $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, K $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's exports, $ US/K l
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/K l
        2. 6.1.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/K l
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, K l
        1. 6.2.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, K l
        2. 6.2.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, K l
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 6.2.3. Exports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, K $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, K $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's exports, $ US/K l
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/K l
        2. 6.2.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/K l
  7. 7. Imports
    1. 7.1. Imports (Direct Data*)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, K l
        1. 7.1.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, K l
        2. 7.1.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, K l
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.1.3. Imports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, K $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, K $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's imports, $ US/K l
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/K l
        2. 7.1.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/K l
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, K l
        1. 7.2.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, K l
        2. 7.2.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, K l
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 7.2.3. Imports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, K $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, K $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's imports, $ US/K l
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/K l
        2. 7.2.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/K l
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K l
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K l
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production tomato juice in Western Europe

In kind, 2017-2020, K l

Top producers of tomato juice, 2017-2020

Source: SHEV.io

World map of production of tomato juice, 2017-2020

Source: SHEV.io

Following a two-year decline, Western Europe's tomato juice production volume increased in 2020. That year, the region produced 40 410 K l of tomato juice, representing a solid year-over-year increase of 10.6%. However, looking at the broader period from 2017 to 2020, production decreased by 22.3%, which translates to an annualized decline rate of 8.1%. The lowest production level was recorded in 2019 at 36 530 K l, with the largest single-year decline of 17.4% also occurring that year.

Annual dynamics of production in Western Europe in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year(15.0%)(17.4%)10.6%(8.1%)
Source: SHEV.io

In value, 2017-2020, K $ US

After a two-year drop, tomato juice production in Western Europe increased in 2020. The output was valued at 39 503 K $ US, marking a strong increase of 24.3% compared to the previous year. Over the 2017-2020 period, however, production decreased by 11.9%, with a compound annual growth rate (CAGR) of -4.1%. The minimum value was recorded in 2019 at 31 791 K $ US, and the largest decline occurred in 2018 with a 15.9% drop.

Annual dynamics of production in Western Europe in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year(15.9%)(15.7%)24.3%(4.1%)
Source: SHEV.io

Exports tomato juice from Western Europe

Exports in kind, K l

Tomato juice exports from Western Europe declined for the third consecutive year in 2020. The region exported 8 593 K l of tomato juice, corresponding to a dramatic decline of 32.5% compared to the previous year. Over the 2017-2020 period, exports decreased by 39.7%, with a compound annual decline rate of 15.5%.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year(0.2%)(10.5%)(32.5%)(15.5%)
Source: SHEV.io

From 2017 to 2020, Western Europe's export partner portfolio for tomato juice in volume terms was quite broad. The United Kingdom (15.7% of exports), Hungary (6.4%), and Switzerland (3.2%) together represented just 25.4% of total export flows, indicating a diversified market base.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Western Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Tomato juice exports from Western Europe declined for the third consecutive year in 2020. Exports amounted to 8 400 K $ US, indicating a robust decline of 24.2% compared to the previous year. Between 2017 and 2020, exports decreased by 31.6%, equating to an annualized decline rate of 11.9%.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year(1.3%)(8.6%)(24.2%)(11.9%)
Source: SHEV.io

The market base for tomato juice exports in value terms from 2017 to 2020 was wide. The United Kingdom (15.9% of exports), Switzerland (5.5%), and Hungary (4.9%) jointly accounted for only 26.3% of total flows, with the remaining 73.7% distributed among numerous other countries.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Western Europe in value, 2017-2020

Source: SHEV.io

Imports tomato juice to Western Europe

Imports in kind, K l

Tomato juice imports into Western Europe declined for the third consecutive year in 2020. Imports totaled 14 495 K l, reflecting a decrease of 13.1% relative to the prior year. Over the 2017-2020 period, imports decreased by 29%, with a compound annual decline rate of 10.8%.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, K l

Parameter201820192020CAGR
1Change from last year(11.0%)(8.2%)(13.1%)(10.8%)
Source: SHEV.io

Throughout 2017-2020, Italy (36.1% of imports), Spain (7.8%), and Portugal (6.3%) formed the core group of markets for tomato juice imports into Western Europe in volume terms, together representing 50.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Western Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

In 2020, Western Europe's tomato juice imports reached 14 757 K $ US, representing a limited improvement of 3.2% compared to the previous year. However, over the 2017-2020 period, imports decreased by 10.8%, with a compound annual decline rate of 3.7%. The minimum value was recorded in 2019 at 14 298 K $ US, while the maximum value occurred in 2018 at 16 788 K $ US. The largest decline was recorded in 2019 with a 14.8% drop.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year1.5%(14.8%)3.2%(3.7%)
Source: SHEV.io

From 2017 to 2020, tomato juice imports into Western Europe involved trade with many countries. Even the largest destinations — Italy, Spain, and Portugal — together represented only 49.8% of total imports in value terms, highlighting the diversity of sourcing.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Western Europe in value, 2017-2020

Source: SHEV.io

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