Fruit and vegetable juices market in Canada

Earlier Report Observations

The physical volume of Canada's fruit and vegetable juice market contracted from 467.1 million liters in 2018 to 353.3 million liters in 2023. Over the same period, the market's value showed more resilience, rising to $559.6 million in 2022 from $529.9 million a year earlier. This divergence was primarily driven by significant inflation between 2022 and 2024, which sharply increased production costs and retail prices, elevating the market's monetary value even as consumption in liters fell.

Domestic production expanded consistently from 69.0 million liters to 86.8 million liters between 2018 and 2023, while exports grew from 77.9 million liters to 134.6 million liters. The market has long been fragmented, with three major manufacturers—Lassonde, Minute Maid, and Pepsi—accounting for about half of total sales. This competitive structure, alongside a consumer shift toward higher-value products, supported the growth in output and overseas shipments.

The COVID-19 pandemic heightened health awareness and boosted demand for juices, though its impact on total volume was offset by inflationary pressures and a shift toward e‑commerce. By 2024, clear consumption trends emerged, with growing preference for natural, functional, and certified-organic juices. Innovations in convenient packaging and demand for cold-pressed options accelerated, with 41% of new product launches in 2024 being organic, up from 29% in 2021.

Production fruit and vegetable juices in Canada

In kind, 2017-2020, K l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Fruit and vegetable juice production in Canada has increased for the third consecutive year. In 2020, Canada produced 70 494 K l of fruit and vegetable juices, marking a 1.9% rise compared to the previous year. From 2017 to 2020, production grew by 9.4%, with an average annual growth rate of 3.0%.

Annual dynamics of production in Canada in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Fruit and vegetable juice production in Canada has increased for the third consecutive year. In 2020, the output of fruit and vegetable juices was valued at 88 783 K $ US in Canada, showing no significant change from 2019. Between 2017 and 2020, production increased by 19%, equating to an annualized rate of 6.0%.

Annual dynamics of production in Canada in value, 2017-2020, K $ US

Exports fruit and vegetable juices from Canada

Exports in kind, M l

After a two-year decrease, Canada's exports of fruit and vegetable juices have increased. In 2020, Canada exported 102.6 M l of fruit and vegetable juices, representing a 33.0% rise compared to the previous year. From 2017 to 2020, exports grew by 24.5%, with an average annual growth rate of 7.6%. The lowest volume was recorded in 2019 at 77.2 M l, while the largest decline occurred in 2018 at 5.5%.

Annual dynamics of product's exports from Canada in kind, 2017-2020, M l

From 2017 to 2020, virtually all exports of fruit and vegetable juices from Canada were associated with the United States, which accounted for 90.8% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Canada in kind, 2017-2020

Exports in value, M $ US

Canada's fruit and vegetable juice exports have increased for the third consecutive year. In 2020, Canada exported 129.2 M $ US of fruit and vegetable juices, indicating a steep increase of 31.1% over the past year. From 2017 to 2020, exports grew by 35.4%, with an average annual growth rate of 10.6%.

Annual dynamics of product's exports from Canada in value, 2017-2020, M $ US

Throughout 2017 to 2020, the United States dominated the partner structure for exports in value terms, with a share of 78.6% of total flows, while other markets had comparatively modest shares.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Canada in value, 2017-2020

Imports fruit and vegetable juices to Canada

Imports in kind, M l

After a two-year drop, Canada's volume of fruit and vegetable juice imports has increased. In 2020, import volume amounted to 463.6 M l, which is 1.5% higher than in 2019. From 2017 to 2020, imports decreased by 16.9%, with an average annual decline of 6.0%. The lowest volume was recorded in 2019 at 456.7 M l, and the largest decline occurred in 2018 at 14.7%.

Annual dynamics of product's imports to Canada in kind, 2017-2020, M l

From 2017 to 2020, the main markets for imports in kind were the United States (48.3% of imports in kind), Brazil (30.8% of imports in kind), and China (5.3% of imports in kind), together accounting for 84.4% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Canada in kind, 2017-2020

Imports in value, M $ US

Canada's fruit and vegetable juice imports have declined for the second consecutive year. In 2020, Canada imported a total of 581.2 M $ US of fruit and vegetable juices, representing a 1.4% contraction compared to 2019. From 2017 to 2020, imports decreased by 6.2%, with an average annual decline of 2.1%. The highest value was recorded in 2018 at 621.2 M $ US, while the largest decline occurred in 2019 at 5.1%. The largest increase was recorded in 2018 at 0.3%.

Annual dynamics of product's imports to Canada in value, 2017-2020, M $ US

Throughout 2017 to 2020, the key group of partners for imports in value terms consisted of the United States (52.4% of imports in value terms), Brazil (20.6% of imports in value terms), and China (6.9% of imports in value terms), jointly representing 79.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Canada in value, 2017-2020