Fruit and vegetable juices market in Lithuania

Earlier Report Observations

Between 2018 and 2020, the Lithuanian fruit and vegetable juice market experienced a decline in volume from 25.9 million liters to 22.6 million liters. This occurred despite growing consumer interest in healthier products and a surge in home cooking during the COVID-19 pandemic, which initially boosted demand for fresh ingredients. Price fluctuations linked to the Russian embargo on the EU market and historically low vegetable consumption rates also contributed to a constrained market environment.

Market volume rebounded sharply by 19.7% to 27.1 million liters in 2021, driven primarily by a significant expansion of juice assortments in stores. Retailers like 'Iki' promoted fresh and natural options, while new product segments such as fermented vegetable juices gained popularity. The following year, volume dipped to 25.3 million liters as juice pressers faced 10–15% higher service costs due to expensive packaging, diesel, electricity, and wages. Simultaneously, stricter state quality controls were enforced, and new competitors entered the juice pressing service sector, intensifying competition. Despite the volume drop, the market's value continued to rise, reflecting a consumer shift towards premium, direct-press juices without added sugars.

In the later period, market volume showed stabilization, reaching 23.5 million liters in 2024. Meanwhile, the market value demonstrated consistent growth, climbing to 31.2 million dollars by 2024, underscoring sustained consumer demand for higher-quality juice products.

Production fruit and vegetable juices in Lithuania

In value, 2018-2021, K $ US

In 2019, Lithuania's fruit and vegetable juice production reached its peak value of 14 484 K $ US. However, in 2020, output dropped sharply by 29.4% to 10 225 K $ US, marking the lowest point in the period. By 2021, production showed a modest recovery, increasing by 1.0% to 10 325 K $ US. Overall, the sector experienced significant volatility, with the largest increase of 38.2% recorded in 2019.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

In kind, 2018-2021, K l

Top producers of fruit and vegetable juices, 2018-2021

World map of production of fruit and vegetable juices, 2018-2021

Lithuania's fruit and vegetable juice production has been declining for two consecutive years. In 2019, output peaked at 12 167 K l, but then fell by 24.3% in 2020. In 2021, production continued to decrease, dropping by 6.0% to 8 664 K l. From 2018 to 2021, overall production fell by 21.1%, which translates to an average annual decline of 7.6%. The largest increase during this period was 10.8% in 2019.

Annual dynamics of production in Lithuania in kind, 2018-2021, K l

Exports fruit and vegetable juices from Lithuania

Exports in kind, K l

Lithuania's fruit and vegetable juice exports have declined for two years in a row. In 2019, exports reached their highest level at 8 853 K l, but then dropped by 20.8% in 2020. In 2021, exports fell further by 12.8% to 6 115 K l. Between 2018 and 2021, total exports decreased by 13.5%, with an average annual decline of 4.7%. The largest increase was 25.2% in 2019.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, K l

From 2018 to 2021, Germany, Latvia, and Estonia were the top three markets for Lithuania's fruit and vegetable juice exports in volume terms, collectively accounting for 64.4% of total exports.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

Lithuania's fruit and vegetable juice exports in value terms have decreased for two consecutive years. In 2019, exports peaked at 12 163 K $ US, but then fell by 29.1% in 2020. In 2021, exports declined by 12.9% to 7 509 K $ US. Over the 2018-2021 period, total exports dropped by 16.1%, with an average annual decline of 5.7%. The largest increase was 36.0% in 2019.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

From 2018 to 2021, Germany, Latvia, and Russia were the main markets for Lithuania's fruit and vegetable juice exports in value terms. Germany accounted for 23.1% of exports, Latvia for 17.6%, and Russia for 15.9%, together making up 56.6% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports fruit and vegetable juices to Lithuania

Imports in kind, K l

After two years of decline, Lithuania's fruit and vegetable juice imports rebounded in 2021. In 2020, imports hit their lowest point at 20 399 K l, falling by 6.5% from the previous year. However, in 2021, imports surged by 20.2% to 24 515 K l. From 2018 to 2021, total imports increased by 11%, with an average annual growth rate of 3.5%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, K l

From 2018 to 2021, Poland, Latvia, and Germany were the key partners for Lithuania's fruit and vegetable juice imports in volume terms. Poland accounted for 34.8% of imports, Latvia for 24.4%, and Germany for 11.9%, together representing 71.1% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

Following a two-year decrease, Lithuania's fruit and vegetable juice imports in value terms rose sharply in 2021. In 2019, imports fell by 4.7%, and in 2020, they reached their lowest point at 18 820 K $ US. However, in 2021, imports jumped by 27.3% to 23 962 K $ US. Between 2018 and 2021, total imports grew by 17%, with an average annual increase of 5.4%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

From 2018 to 2021, Poland, Latvia, and Germany consistently led as the top sources for Lithuania's fruit and vegetable juice imports in value terms. Poland accounted for 26.8% of imports, Latvia for 16.5%, and Germany for 16.2%, collectively making up 59.6% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021