Fruit and vegetable juices market in China

Earlier Report Observations

The fruit and vegetable juices market in China expanded from 791 million liters in 2018 to 1,087 million liters in 2020. This initial growth was primarily fueled by rising health consciousness among the working-age population, which increased fruit and vegetable intake, and by the emergence of new product segments like NFC (Not From Concentrate) juices. The COVID-19 pandemic in 2020 further shifted consumer preferences toward health-oriented and convenient beverages, boosting demand for items like fermented fruit and vegetable drinks, particularly among younger demographics.

Market volume continued its upward trajectory, reaching 1,704 million liters by 2023. Continuous product innovation, especially in functional beverages, attracted consumers seeking added health benefits. The implementation of the Regional Comprehensive Economic Partnership (RCEP) in 2022 facilitated greater fruit imports through lower tariffs, supporting a more diverse juice supply. Despite supply chain pressures from extreme global weather events in 2023, strong consumer demand for natural and additive-free products drove significant market expansion.

In 2024, the industry focuses on adapting to climate-related production challenges, emphasizing supply chain resilience. Consumer preference for healthy, natural beverages remains a key driver, encouraging development of innovative flavors and packaging. Over the full period from 2018, the market more than doubled in size, reflecting a sustained shift toward health-focused consumption supported by regulatory easing and product diversification.

Production fruit and vegetable juices in China

In kind, 2017-2020, M l

Globally, China ranked as the third-largest producer of fruit and vegetable juices from 2017 to 2020.

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Fruit and vegetable juice production in China grew for the second year in a row. In 2020, output reached 1 386.9 million liters, a modest increase of 2.4% compared to the previous year. Over the period from 2017 to 2020, production rose by 6.1%, averaging an annual growth rate of 2.0%. The lowest production level was recorded in 2018 at 1 249.6 million liters, which marked the largest decline of 4.4% during this timeframe. In contrast, the most significant increase occurred in 2019, with an 8.4% rise.

Annual dynamics of production in China in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following two years of growth, fruit and vegetable juice production in China experienced a decline. In 2020, the output was valued at 1 536 million US dollars, reflecting a gradual decrease of 4.1% year-over-year. From 2017 to 2020, overall production increased by 13.4%, translating to an average annual rate of 4.3%. The peak value was achieved in 2019 at 1 602 million US dollars, which also saw the largest increase of 9.6% during this period.

Annual dynamics of production in China in value, 2017-2020, M $ US

Exports fruit and vegetable juices from China

Exports in kind, M l

After two consecutive years of decline, China's fruit and vegetable juice exports rebounded. In 2020, export volume totaled 488.9 million liters, showing a modest rise of 9.6% compared to the previous year. Over the 2017-2020 period, exports decreased by 33.5%, with a compound annual growth rate of -12.7%. The lowest export volume was recorded in 2019 at 446.2 million liters, which experienced the most significant decline of 29.3%.

Annual dynamics of product's exports from China in kind, 2017-2020, M l

From 2017 to 2020, the United States, Japan, and Russia were the primary destinations for China's fruit and vegetable juice exports in volume terms. The United States accounted for 40.7% of exports, Japan for 10.1%, and Russia for 9.4%, collectively representing 60.3% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from China in kind, 2017-2020

Exports in value, M $ US

Following a two-year decrease, fruit and vegetable juice exports from China saw an uptick. In 2020, exports were valued at 541.3 million US dollars, indicating a slight increase of 2.6% from 2019. Between 2017 and 2020, export value fell by 29%, with a compound annual growth rate of -10.8%. The lowest value was recorded in 2019 at 527.6 million US dollars, which also marked the largest decline of 28.5% during this timeframe.

Annual dynamics of product's exports from China in value, 2017-2020, M $ US

In the 2017-2020 period, the United States, Japan, and Russia were the leading destinations for China's fruit and vegetable juice exports in value terms. The United States held a 39.7% share, Japan 11.8%, and Russia 8.3%, together accounting for 59.8% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from China in value, 2017-2020

Imports fruit and vegetable juices to China

Imports in kind, M l

After two years of growth, fruit and vegetable juice imports into China declined. In 2020, import volume stood at 189.3 million liters, down by 4.5% year-over-year. From 2017 to 2020, imports increased by 34.8%, averaging an annual growth rate of 10.5%. The highest import volume was recorded in 2019 at 198.3 million liters, while the largest increase occurred in 2018 with a 22.8% rise.

Annual dynamics of product's imports to China in kind, 2017-2020, M l

Between 2017 and 2020, Brazil, Israel, and Cyprus were among the top suppliers of fruit and vegetable juices to China in volume terms. Brazil accounted for 24.9% of imports, Israel for 12.4%, and Cyprus for 11.2%. However, their combined share was only 48.4%, indicating a broadly diversified import partner base.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to China in kind, 2017-2020

Imports in value, M $ US

Following two years of improvement, cross-border shipments of fruit and vegetable juices into China decreased. In 2020, imports were valued at approximately 302.6 million US dollars, a 17.1% drop compared to 2019. Over the 2017-2020 period, import value increased by 6.8%, with an average annual growth rate of 2.2%. The peak value was reached in 2019 at 365.0 million US dollars, while the largest increase was recorded in 2018 with a 24.7% rise.

Annual dynamics of product's imports to China in value, 2017-2020, M $ US

During 2017-2020, imports of fruit and vegetable juices into China in value terms were relatively evenly distributed. Brazil held a 25.8% share, Israel 13.7%, and South Korea 9.0%, but together they accounted for only 48.5% of total import value, reflecting a diverse range of suppliers.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to China in value, 2017-2020