Mixtures of fruit juices or vegetable juices market in Austria

Earlier Report Observations

The Austrian market for unfermented mixed juices saw its volume decline from 56 715 тыс. л in 2018 to 50 870 тыс. л in 2020, a contraction of 10%. Domestic production followed a similar trajectory, reaching 47 292 тыс. л in 2019 before falling to 42 690 тыс. л the following year.

Trade patterns shifted significantly from 2018 to 2024. Imports fluctuated, peaking at 27 523 тыс. л in 2021, while exports demonstrated sustained growth, rising from 11 707 тыс. л in 2018 to 30 683 тыс. л in 2024, indicating strengthened international competitiveness.

The market environment evolved in 2024 with the EU's adoption of Directive (EU) 2024/1438, which introduced new juice categories and labeling requirements to promote healthier, reformulated products. Concurrently, PepsiCo launched a new organic mixed greens juice line, and consumer preferences continued to shift towards reduced-sugar and functional beverage options.

Production mixtures of fruit juices or vegetable juices in Austria

In value, 2017-2020, K $ US

After two years of growth, Austria's production of fruit and vegetable juice mixtures declined. In 2019, output reached its peak at 52 814 K $ US, but by 2020 it had fallen to 49 900 K $ US, marking a 5.5% decrease from the previous year. Looking at the broader period from 2017 to 2020, production increased by 21.2%, which translates to an average annual growth rate of 6.6%. The most significant year-on-year increase occurred in 2018, when production surged by 26.6%.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Following two years of expansion, Austria's production of fruit and vegetable juice mixtures in volume terms declined. In 2019, output peaked at 47 292 K l, but in 2020 it dropped to 42 690 K l, reflecting a 9.7% decrease compared to the previous year. Over the 2017-2020 period, production grew by 3.3%, with a compound annual growth rate of 1.1%. The largest year-on-year increase was recorded in 2018, when production rose by 10.2%.

Annual dynamics of production in Austria in kind, 2017-2020, K l

Exports mixtures of fruit juices or vegetable juices from Austria

Exports in kind, K l

Austria's exports of fruit and vegetable juice mixtures increased for the third consecutive year. In 2020, exports reached 14 380 K l, up 8.5% from 2019. From 2017 to 2020, exports grew by 27%, with a compound annual growth rate of 8.3%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K l

From 2017 to 2020, Germany, Hungary, and Italy were the core destinations for Austria's exports of fruit and vegetable juice mixtures in volume terms. Germany accounted for 34.5% of exports, Hungary for 10.1%, and Italy for 8.8%. Together, these three countries represented 53.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

Austria's exports of fruit and vegetable juice mixtures in value terms increased for the third year in a row. In 2020, exports amounted to 33 338 K $ US, a significant 61.5% rise compared to 2019. Over the 2017-2020 period, exports surged by 125%, with a compound annual growth rate of 31.0%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

Between 2017 and 2020, Germany, Italy, and Hungary were the principal destinations for Austria's exports of fruit and vegetable juice mixtures in value terms. Germany led with 41.1% of exports, followed by Italy at 5.5% and Hungary at 5.4%. Collectively, these three markets accounted for 52.0% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports mixtures of fruit juices or vegetable juices to Austria

Imports in kind, K l

In 2020, Austria's imports of fruit and vegetable juice mixtures in volume terms totalled 22 559 K l, a 6.4% increase from 2019. Over the 2017-2020 period, imports grew by 6.9%, with an average annual rate of 2.2%. The highest import volume was recorded in 2018 at 22 888 K l, which saw an 8.4% increase from the previous year. In contrast, 2019 experienced a 7.3% decline, the largest drop during this period.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K l

From 2017 to 2020, Germany and the Netherlands were the dominant suppliers of fruit and vegetable juice mixtures to Austria in volume terms. Together, they accounted for 86.2% of total imports, with other sources each contributing relatively small shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

In 2020, Austria's imports of fruit and vegetable juice mixtures in value terms totalled 31 590 K $ US, a 6.0% increase from 2019. Over the 2017-2020 period, imports decreased by 6.9%, with an average annual decline of 2.3%. The highest import value was recorded in 2018 at 36 237 K $ US, which saw a 6.8% rise from the previous year. In 2019, imports fell to their lowest point at 29 790 K $ US, marking a 17.8% decrease, the largest decline during this period.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

Between 2017 and 2020, Germany and the Netherlands together captured 85.8% of Austria's total imports of fruit and vegetable juice mixtures in value terms. The remaining imports were distributed thinly across other markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020