Fruit and vegetable juices market in Central America

Earlier Report Observations

The market volume for fruit and vegetable juices in Central America experienced significant fluctuations between 2018 and 2023. After growing from 258.1 million liters in 2018 to 309.3 million liters in 2019, it declined to 294.3 million liters in 2020 and further to 236.9 million liters in 2021. The market stabilized in 2022 at 238.5 million liters before surging to 401.4 million liters in 2023.

The sharp increase in 2023 was driven by a combination of higher domestic production and a substantial reduction in exports. This shift coincided with the implementation of the Central America-European Union Association Agreement, which established specific rules of origin and tariff preferences for juice exports, likely influencing trade flows. Additionally, growing consumer preference for healthier options, such as juices with reduced sugar and added functionality, supported market expansion.

Innovation in packaging, exemplified by companies like Del Valle and Jumex launching premium PET bottles, along with the rising popularity of value-added formats like fresh frozen juices and vegetable-based blends, contributed to product diversification and market growth over the period.

Production fruit and vegetable juices in Central America

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

Central America's production of fruit and vegetable juices declined after two years of growth. In 2019, output reached its peak at 784.8 million liters, marking a 4.2% increase from the previous year. However, by 2020, production fell to 749.4 million liters, representing a moderate year-over-year decline of 4.5%.

Annual dynamics of production in Central America in kind, 2017-2020, M l

In value, 2017-2020, M $ US

The value of fruit and vegetable juices production in Central America declined for the third consecutive year. Between 2017 and 2020, production decreased by 20.4%, averaging an annualized rate of 7.3%. In 2020, output was valued at 858 million US dollars, down 13.2% from the previous year.

Annual dynamics of production in Central America in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Central America

Exports in kind, M l

Central America's export volume of fruit and vegetable juices declined for the third year in a row. Over the period from 2017 to 2020, exports decreased by 18.1%, with a compound annual growth rate of -6.4%. In 2020, the region exported 559.6 million liters, an 8.6% drop compared to 2019.

Annual dynamics of product's exports from Central America in kind, 2017-2020, M l

From 2017 to 2020, the United States, the Netherlands, and Spain were the main destinations for Central America's fruit and vegetable juice exports by volume. The United States accounted for 45.8% of exports, the Netherlands for 21.8%, and Spain for 4.6%, together making up 72.2% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Central America in kind, 2017-2020

Exports in value, M $ US

The value of fruit and vegetable juice exports from Central America declined for the third consecutive year. Between 2017 and 2020, exports fell by 34.9%, with a compound annual growth rate of -13.3%. In 2020, exports totaled 640.3 million US dollars, a sharp decline of 16.9% from 2019.

Annual dynamics of product's exports from Central America in value, 2017-2020, M $ US

From 2017 to 2020, the United States, the Netherlands, and Japan were the largest buyers of fruit and vegetable juices from Central America by value. The United States represented 59.2% of export value, the Netherlands 17.2%, and Japan 4.3%, together accounting for 80.7% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Central America in value, 2017-2020

Imports fruit and vegetable juices to Central America

Imports in kind, M l

Central America's import volume of fruit and vegetable juices decreased significantly. In 2019, imports peaked at 136.4 million liters, a 13.0% increase from the previous year. By 2020, imports dropped to 102.9 million liters, a robust contraction of 24.6% compared to 2019. Over the 2017-2020 period, imports fell by 24%, with an annualized rate of -8.8%.

Annual dynamics of product's imports to Central America in kind, 2017-2020, M l

From 2017 to 2020, the United States, Chile, and Spain were the largest suppliers of fruit and vegetable juices to Central America by volume, though no single partner dominated. The United States accounted for 20.9% of imports, Chile for 7.2%, and Spain for 1.8%, together representing 29.9% of total import volume amid a diverse range of smaller partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Central America in kind, 2017-2020

Imports in value, M $ US

The value of fruit and vegetable juice imports into Central America declined for the second consecutive year. In 2018, imports reached their highest point at 199.4 million US dollars, a 5.2% increase from the previous year. By 2020, imports totaled 150.3 million US dollars, down 20.2% from 2019. Over the 2017-2020 period, imports decreased by 20.7%, with a compound annual growth rate of -7.5%.

Annual dynamics of product's imports to Central America in value, 2017-2020, M $ US

From 2017 to 2020, the import market for fruit and vegetable juices in Central America was scattered by value. The United States accounted for 30.7% of import value, Chile for 9.0%, and Argentina for 3.0%, together making up 42.7% of total imports, with no single partner emerging as clearly dominant.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Central America in value, 2017-2020