Market research

For retail sale liquid skin-washing preparations market in Lithuania

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

From 2018, the market for liquid and cream skin-washing preparations in Lithuania showed consistent growth, driven by rising consumer demand for natural and eco-friendly products. The expansion of social media and e-commerce altered purchasing behavior, particularly among younger consumers, while the emergence of new segments focused on organics broadened the assortment. In 2020, the COVID-19 pandemic further boosted sales of hygiene products, including skin cleansers, and state-owned companies increased their market participation to meet the heightened demand.

In the following years, the trend toward natural ingredients persisted, attracting new players, especially small and medium-sized enterprises specializing in organic cosmetics. Concurrently, the implementation of new EU regulations on cosmetic product safety and labeling required manufacturers to adapt formulations and packaging, influencing market offerings. The growing role of online distribution channels and investments in production capacity supported continued market expansion.

By 2023-2024, market volume reached 1 630 t and 1 996 t in physical terms, with value rising to 7 016 thousand $ and 8 125 thousand $, reflecting sustained growth. This increase underscores enduring consumer preference for natural ingredients and eco-friendly solutions, alongside the effectiveness of e-commerce distribution.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Lithuania
  1. 5.1.1. In kind, 2018-2024, t
  2. 5.1.2. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, t
  2. 5.2.2. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Lithuania in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Lithuania by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Lithuania in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Lithuania by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Lithuania, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Lithuania by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Lithuania in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Lithuania by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Lithuania in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Lithuania by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Lithuania, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Lithuania by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Lithuania in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Lithuania by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Lithuania in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Lithuania by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Lithuania, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Lithuania by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Lithuania in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Lithuania by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Lithuania in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Lithuania by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Lithuania, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Lithuania by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production for retail sale liquid skin-washing preparations in Lithuania

In value, 2018-2021, K $ US

Lithuania's production of liquid skin-washing preparations for retail sale declined after two years of growth. In 2021, output was valued at 203.5 K $ US, marking a 34.2% decrease compared to the previous year. Over the 2018-2021 period, production increased by 51.8%, with a compound annual growth rate of 14.9%. The highest value was recorded in 2020 at 309.5 K $ US, while the largest annual increase occurred in 2019 at 67.1%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	67.1%	38.2%	(34.2%)	14.9%

Source: SHEV.io

In kind, 2018-2021, t

Market performance showed noticeable fluctuations during this period. Production reached its lowest point in 2018 and peaked in 2020, with a 2.4-fold difference between these years. In 2021, Lithuania produced 76.3 t of liquid skin-washing preparations for retail sale, representing a sharp decline of 48.6% from 2020. The maximum volume was recorded in 2020 at 148.6 t, while the largest annual increase occurred in 2019 at 80.1%.

Annual dynamics of production in Lithuania in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	80.1%	35.9%	(48.6%)	7.9%

Source: SHEV.io

Exports for retail sale liquid skin-washing preparations from Lithuania

Exports in kind, t

After two years of decline, Lithuania's exports of liquid skin-washing preparations for retail sale increased in 2021, reaching 1 936 t. This represents a significant 15.5% growth compared to the previous year. Over the 2018-2021 period, exports decreased by 24.8%, with a compound annual growth rate of -9.1%. The lowest volume was recorded in 2020 at 1 676 t, while the largest annual decline occurred in 2019 at 33.1%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(33.1%)	(2.8%)	15.5%	(9.1%)

Source: SHEV.io

During 2018-2021, three principal markets—Russia, Latvia, and Estonia—collectively accounted for 66.4% of Lithuania's total exports of liquid skin-washing preparations for retail sale in volume terms.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Lithuania in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Lithuania's exports of liquid skin-washing preparations for retail sale increased for the second consecutive year, reaching 8 264 K $ US in 2021. This represents a 5.7% growth compared to the previous year. The lowest value was recorded in 2019 at 6 861 K $ US, which also saw the largest annual decline at 18.5%. The largest annual increase occurred in 2020 at 13.9%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(18.5%)	13.9%	5.7%	(0.6%)

Source: SHEV.io

From 2018 to 2021, Russia (51.4% of exports in value terms), Latvia (9.4%), and Estonia (8.3%) were the largest contributors to Lithuania's exports of liquid skin-washing preparations for retail sale, jointly accounting for 69.0% of total export value.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Lithuania in value, 2018-2021

Source: SHEV.io

Imports for retail sale liquid skin-washing preparations to Lithuania

Imports in kind, t

Lithuania's imports of liquid skin-washing preparations for retail sale increased for the second consecutive year, reaching 3 203 t in 2021. This reflects a strong 13.2% gain compared to 2020. Over the 2018-2021 period, imports decreased by 5.6%, with a compound annual growth rate of -1.9%. The lowest volume was recorded in 2019 at 2 787 t, which also saw the largest annual decline at 17.8%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(17.8%)	1.5%	13.2%	(1.9%)

Source: SHEV.io

During 2018-2021, Poland (38.5% of imports in volume terms), France (18.8%), and Italy (8.0%) were the main sources of liquid skin-washing preparations for retail sale imported to Lithuania, collectively accounting for 65.3% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Lithuania in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Lithuania's imports of liquid skin-washing preparations for retail sale increased for the second consecutive year, reaching 14 482 K $ US in 2021. This represents an 18.8% increase year-over-year. Over the 2018-2021 period, imports grew by 13.1%, with a compound annual growth rate of 4.2%. The lowest value was recorded in 2019 at 11 330 K $ US, which also saw the largest annual decline at 11.5%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(11.5%)	7.6%	18.8%	4.2%

Source: SHEV.io

From 2018 to 2021, Poland (26.7% of imports in value terms), France (22.9%), and Latvia (8.1%) remained the principal suppliers of liquid skin-washing preparations for retail sale to Lithuania, jointly accounting for 57.7% of total import value.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Lithuania in value, 2018-2021

Source: SHEV.io