Soap bars and rganic surface-active products market in Lithuania

Earlier Report Observations

Between 2018 and 2020, the market volume for soap bars and organic surface-active products in Lithuania expanded significantly, from 2,949 tonnes to 4,091 tonnes. This growth occurred alongside emerging sustainability trends that shifted packaging from plastic to cardboard and paper, reflecting changing consumer behavior and business goals. Large waste collection and recycling companies like Grigeo Recycling contributed to more sustainable packaging infrastructure.

In 2021, consumer preferences continued to evolve, with rising interest in natural and ecological products such as RINGUVA soap, which is free from synthetic surfactants, dyes, and allergenic fragrances. Increased consumer awareness about product composition and health impacts supported demand in the natural segment, helping keep market volume above 4,100 tonnes. The following year, new EU regulations on the safety of non-food products and updated labelling and packaging requirements strengthened market supervision in Lithuania, giving authorities greater power to detect and remove hazardous items. These rules directly affected producers and distributors, shaping a more regulated market environment.

After reaching a peak of 4,458 tonnes in 2022, the physical market volume contracted to 3,752 tonnes in 2023, then recovered to 4,272 tonnes in 2024. In value terms, the market fluctuated between USD 9.3 million and USD 9.9 million during the same period, showing relative stability despite the changes in volume.

Production soap bars and rganic surface-active products in Lithuania

In value, 2018-2021, K $ US

In 2021, the output value of soap bars and organic surface-active products in Lithuania was $3,543 thousand, marking a 3.5% decrease from the previous year. Over the period from 2018 to 2021, production declined by 8.9%, which translates to an annualized rate of 3.0%. The lowest value was recorded in 2019 at $2,754 thousand. The largest decline occurred in 2019, with a drop of 29.1%, while the largest increase was seen in 2020, rising by 33.3%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

In kind, 2018-2021, t

In 2021, Lithuania produced 993 tonnes of soap bars and organic surface-active products, representing a 23.3% year-on-year decrease. From 2018 to 2021, production fell by 29%, equating to an annualized rate of 10.8%. The largest decline was in 2019, down by 28.9%, whereas the largest increase occurred in 2020, up by 30.2%.

Annual dynamics of production in Lithuania in kind, 2018-2021, t

Exports soap bars and rganic surface-active products from Lithuania

Exports in kind, t

In 2021, exports of soap bars and organic surface-active products from Lithuania totaled 1,678 tonnes, a 32.5% decrease from 2020. Over the 2018-2021 period, exports decreased by 3.6%, with a compound annual growth rate of 1.2%. The minimum value was recorded in 2019 at 1,667 tonnes, while the maximum was in 2020 at 2,487 tonnes. The largest increase was in 2020, rising by 49.2%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, t

From 2018 to 2021, the main cluster of markets for exports in kind consisted of Russia (22.7% of exports), France (21.7% of exports), and Poland (15.7% of exports), together accounting for 60.1% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

Market performance showed noticeable fluctuations during the period. In 2021, deliveries of soap bars and organic surface-active products from Lithuania amounted to $6,775 thousand, a 24.9% decrease compared to 2020. The minimum value was recorded in 2019 at $5,256 thousand, and the maximum in 2020 at $9,027 thousand. The largest increase occurred in 2020, up by 71.8%. Import levels varied 1.7-fold between the low of 2019 and the high of 2020.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

From 2018 to 2021, the main markets for exports in value terms were Russia (28.5% of exports), France (24.9% of exports), and Poland (9.2% of exports), together representing 62.6% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports soap bars and rganic surface-active products to Lithuania

Imports in kind, t

After a two-year advance, Lithuania's imports of soap bars and organic surface-active products declined. In 2021, imports reached 4,791 tonnes, a modest drop of 9.3% compared to 2020. Over the 2018-2021 period, imports increased by 45.6%, with a compound annual growth rate of 13.3%. The maximum value was recorded in 2020 at 5,283 tonnes, and the largest increase was in 2020, up by 37.3%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, t

From 2018 to 2021, three main markets—Poland, Russia, and Germany—together absorbed 60.3% of total imports in kind of soap bars and organic surface-active products to Lithuania.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

After a two-year rise, shipments of soap bars and organic surface-active products to Lithuania from abroad declined. In 2021, imports amounted to $13,177 thousand, a substantial decline of 10.1% relative to the prior year. Over the 2018-2021 period, imports increased by 31.7%, with a compound annual growth rate of 9.6%. The maximum value was recorded in 2020 at $14,656 thousand, and the largest increase was in 2020, up by 34.6%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

Throughout 2018 to 2021, the core group of markets for imports in value terms consisted of Poland (33.5% of imports), Russia (19.8% of imports), and Italy (6.8% of imports), together representing 60.1% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021