For retail sale liquid skin-washing preparations market in Sweden

Earlier Report Observations

The market volume for retail liquid skin-washing preparations in Sweden showed considerable variation between 2018 and 2024. After a period of growth from 18,033 tonnes in 2018 to a peak of 22,021 tonnes in 2022, the volume contracted to 19,448 tonnes in 2023 before partially recovering to 21,174 tonnes in the final year. In monetary terms, the market value followed a more volatile path, plummeting to 28,077 thousand US dollars in 2021 before rebounding strongly to reach 43,301 thousand US dollars by 2024.

Market growth in 2024 was reinforced by the entry of new players specializing in organic skincare, including liquid washes and serums targeted at men. This expansion coincided with a sustained consumer shift towards products with natural, plant-based ingredients and sustainable packaging, which increased overall demand. Furthermore, changed hygiene habits from the pandemic continued to support sales of professional and hygiene-focused liquid soaps, while the growth of e-commerce and specialized online retailers made these products more accessible to Swedish consumers.

Production for retail sale liquid skin-washing preparations in Sweden

In value, 2017-2020, K $ US

In Sweden, the production value of retail liquid skin-washing preparations reached 15 004 thousand US dollars in 2020, marking a 15.1% increase from the previous year. Over the period from 2017 to 2020, production grew by 4.9%, which translates to an average annual growth rate of 1.6%. The highest value was recorded in 2018 at 16 732 thousand US dollars, while the lowest was in 2019 at 13 033 thousand US dollars. The most significant decline occurred in 2019, with a drop of 22.1%, whereas the largest increase was in 2018, with a rise of 17.0%.

Annual dynamics of production in Sweden in value, 2017-2020, K $ US

In kind, 2017-2020, t

In 2020, Sweden produced 5 415 tonnes of retail liquid skin-washing preparations, representing an 11.1% increase compared to 2019. From 2017 to 2020, production rose by 14.9%, with a compound annual growth rate of 4.7%. The most notable decline was in 2019, with a decrease of 0.3%.

Annual dynamics of production in Sweden in kind, 2017-2020, t

Exports for retail sale liquid skin-washing preparations from Sweden

Exports in kind, t

Sweden exported 7 618 tonnes of retail liquid skin-washing preparations in 2020, which is 8.4% higher than in 2019. Between 2017 and 2020, exports increased by 8.7%, with a compound annual growth rate of 2.8%. The largest decline was recorded in 2019, with a drop of 3.8%.

Annual dynamics of product's exports from Sweden in kind, 2017-2020, t

From 2017 to 2020, the three main markets for Sweden's exports of retail liquid skin-washing preparations in kind were Norway, Finland, and Denmark, which together accounted for 71.5% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sweden in kind, 2017-2020

Exports in value, K $ US

In 2020, Sweden's exports of retail liquid skin-washing preparations in value terms stood at 32 250 thousand US dollars, showing a strong improvement of 14.2% compared to the previous year. Over the period from 2017 to 2020, exports grew by 17.6%, equivalent to an annualized rate of 5.6%. The most significant decline occurred in 2019, with a decrease of 9.1%.

Annual dynamics of product's exports from Sweden in value, 2017-2020, K $ US

Between 2017 and 2020, Norway, Finland, and Denmark were the primary destinations for Sweden's exports of retail liquid skin-washing preparations in value terms. Norway accounted for 50.1% of exports, Finland for 14.7%, and Denmark for 9.2%, together making up 74.1% of total exports.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sweden in value, 2017-2020

Imports for retail sale liquid skin-washing preparations to Sweden

Imports in kind, t

Sweden's imports of retail liquid skin-washing preparations in kind increased for the third consecutive year. In 2020, imports reached 22 333 tonnes, indicating a moderate rise of 6.6% compared to the previous year. From 2017 to 2020, imports grew by 18%, equating to an annualized rate of 5.7%.

Annual dynamics of product's imports to Sweden in kind, 2017-2020, t

Throughout 2017 to 2020, Germany, Denmark, and Poland played leading roles in Sweden's imports of retail liquid skin-washing preparations in kind. Germany accounted for 40.3% of imports, Denmark for 19.3%, and Poland for 11.9%, jointly representing 71.6% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sweden in kind, 2017-2020

Imports in value, K $ US

After a two-year decrease, Sweden's imports of retail liquid skin-washing preparations in value terms increased. In 2020, imports totaled 56 729 thousand US dollars, indicating a gain of 14.8% year-over-year. Over the period from 2017 to 2020, imports rose by 11.1%, with a compound annual growth rate of 3.6%. The lowest value was recorded in 2019 at 49 409 thousand US dollars, and the largest decline occurred in 2018, with a drop of 3.1%.

Annual dynamics of product's imports to Sweden in value, 2017-2020, K $ US

From 2017 to 2020, the three largest markets for Sweden's imports of retail liquid skin-washing preparations in value terms were Germany, the Netherlands, and Denmark, which together accounted for 66.5% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sweden in value, 2017-2020