Soap and skin-washing preparations market in Lithuania

Earlier Report Observations

The Lithuanian market for soap and skin-washing preparations saw its volume grow from 5,772 t in 2018 to 7,822 t in 2024, despite annual fluctuations. Initial market expansion was supported by the emergence of new product segments driven by environmental concerns and functional innovations in surfactant selection for skincare. A significant volume jump in 2020, when the market reached 7,319 t, was facilitated by European Union investments into the development and research of innovative skincare products within Lithuania, boosting both supply and consumer interest.

Market volume dipped slightly in 2021 to 6,840 t, while its value rose, coinciding with the launch of a national study on hazardous chemicals in the human body, which likely prompted formula adjustments and a shift towards higher-value products. Growth resumed in 2022, reaching 7,264 t, fueled by heightened consumer focus on sustainability, personalization, and wellness in the cosmetics sector, alongside increased use of recyclable packaging which influenced product offerings and demand.

In 2023, macroeconomic pressures, including higher energy costs and reduced investor confidence in the chemical sector, contributed to a minor market contraction in both volume and value. By 2024, the market volume recovered strongly to 7,822 t, indicating resilience and continued adaptation to evolving consumer preferences and economic conditions.

Production soap and skin-washing preparations in Lithuania

In value, 2018-2021, K $ US

In 2021, Lithuania's production of soap and skin-washing preparations was valued at 4 314 K $ US, marking a significant decline of 12.5% compared to the previous year. Over the period from 2018 to 2021, production decreased by 12.5%, which translates to an annualized rate of 4.3%. The lowest value was recorded in 2019 at 3 770 K $ US, while the highest was in 2020 at 4 930 K $ US. The largest decline occurred in 2019, dropping by 23.5%, whereas the largest increase was in 2020, rising by 30.8%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

In kind, 2018-2021, t

In 2021, Lithuania produced 1 497 t of soap and skin-washing preparations, representing a sharp decrease of 34.1% compared to the previous year. From 2018 to 2021, production fell by 37.7%, equating to an annualized decline of 14.6%. The largest increase was recorded in 2020, with a rise of 20.5%.

Annual dynamics of production in Lithuania in kind, 2018-2021, t

Exports soap and skin-washing preparations from Lithuania

Exports in kind, t

In 2021, Lithuania exported 4 019 t of soap and skin-washing preparations, showing a modest decrease of 9.6% compared to 2020. Between 2018 and 2021, exports decreased by 10.8%, which corresponds to an annualized rate of 3.7%. The lowest value was in 2019 at 3 751 t. The largest decline occurred in 2019, falling by 16.7%, while the largest increase was in 2020, rising by 18.5%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, t

From 2018 to 2021, three key markets—Russia, Latvia, and Poland—collectively accounted for 55.0% of Lithuania's total exports of soap and skin-washing preparations in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

In 2021, Lithuania's export value of soap and skin-washing preparations reached 15 785 K $ US, reflecting a 10.5% decrease year-over-year. Over the period from 2018 to 2021, exports increased by 10.2%, with an annualized growth rate of 3.3%. The lowest value was recorded in 2019 at 12 839 K $ US, and the highest was in 2020 at 17 642 K $ US. The largest increase occurred in 2020, rising by 37.4%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

Between 2018 and 2021, Russia, France, and Poland were the primary destinations for Lithuania's exports of soap and skin-washing preparations in value terms. Russia accounted for 41.1% of exports, France for 11.0%, and Poland for 7.9%, together making up 60.0% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports soap and skin-washing preparations to Lithuania

Imports in kind, t

Following a two-year advance, Lithuania's imports of soap and skin-washing preparations in kind declined. In 2021, imports totaled 4 019 t, showing a slight decrease of 1.4% compared to the previous year. From 2018 to 2021, imports increased by 18.9%, with a compound annual growth rate of 5.9%. The highest value was recorded in 2020 at 9 492 t. The largest increase occurred in 2020, rising by 20.4%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, t

Over the period from 2018 to 2021, Poland, Russia, and Germany were the main sources for Lithuania's imports of soap and skin-washing preparations in kind. Poland represented 34.4% of imports, Russia 12.5%, and Germany 9.0%, collectively accounting for 55.9% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

Lithuania's imports of soap and skin-washing preparations in value terms increased for the second consecutive year. In 2021, imports amounted to 30 731 K $ US, indicating a modest rise of 3.7% from 2020. Between 2018 and 2021, imports grew by 23%, equating to an annualized rate of 7.2%. The lowest value was in 2019 at 24 512 K $ US. The largest decline was in 2019, dropping by 1.9%, while the largest increase was in 2020, rising by 20.9%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

From 2018 to 2021, Poland, France, and Russia remained the leading suppliers of soap and skin-washing preparations to Lithuania in value terms. Poland contributed 30.5% of imports, France 12.1%, and Russia 10.5%, together forming 53.1% of total import flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021