For retail sale liquid skin-washing preparations market in Croatia

Earlier Report Observations

The market for retail liquid skin-washing preparations in Croatia showed steady volume growth from 6.2 thousand tons in 2018 to 9.2 thousand tons in 2022. This expansion was initially supported by the emergence and development of domestic natural cosmetics producers, who focused on high-quality ingredients and small-batch production. The trend towards vegan, organic, and natural cosmetics regained momentum in 2020, further boosting consumer interest in products with natural components.

After a peak in 2022, market volume contracted moderately to 8.5 thousand tons in 2023, while the market value stabilized around $30 million. During this period, active ingredients like retinol and niacinamide gained significant popularity, influencing consumer preferences within the skincare segment.

The market recovered to 9.6 thousand tons in 2024, driven by the entry of Korean K-beauty brands into Croatian retail chains and a sustained rise in demand for natural and organic products emphasizing certifications and ingredient purity. Product development also increasingly focused on mild surfactants such as sodium lauroyl glutamate to support skin barrier protection and hydration.

Production for retail sale liquid skin-washing preparations in Croatia

In value, 2017-2020, K $ US

The market showed significant volatility during this period. Production reached its lowest point in 2018, then peaked in 2020, with a 2.6-fold difference between these years. In 2020, Croatia's output of liquid skin-washing preparations for retail sale was valued at 9 345 K $ US, representing a 30.9% increase over the previous year. The minimum value was recorded in 2018 at 3 585 K $ US. The largest decline occurred in 2018, falling by 54.4%, while the largest increase was in 2019, rising by 99.1%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

In kind, 2017-2020, t

Following a two-year contraction, Croatia's production volume of liquid skin-washing preparations for retail sale increased. In 2020, Croatia produced 1 100 t of these preparations, reflecting a 25.9% increase compared to the previous year. Over the period from 2017 to 2020, production decreased by 32.1%, with a compound annual growth rate of 12.1%. The minimum value was recorded in 2019 at 874 t. The largest decline occurred in 2018, falling by 40.4%.

Annual dynamics of production in Croatia in kind, 2017-2020, t

Exports for retail sale liquid skin-washing preparations from Croatia

Exports in kind, t

The data shows irregular changes, indicating a volatile market environment. Exports reached their lowest point in 2019, then peaked in 2020, with a 1.8-fold variation between these years. In 2020, Croatia exported 1 375 t of liquid skin-washing preparations for retail sale, reflecting an 82.3% year-over-year increase. The minimum value was recorded in 2019 at 754 t. The largest decline occurred in 2019, falling by 25.5%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, t

From 2017 to 2020, the main destinations for Croatia's exports of liquid skin-washing preparations for retail sale in kind were Slovenia (27.1% of exports), Italy (22.4% of exports), and Serbia (15.3% of exports), with these three countries together accounting for 64.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

Croatia's exports of liquid skin-washing preparations for retail sale increased for the third consecutive year. In 2020, Croatia exported 7 047 K $ US of these preparations, reflecting a steep rise of 47.0% compared to the previous year. Between 2017 and 2020, exports increased by 62.3%, equating to an annualized rate of 17.5%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

From 2017 to 2020, Croatia's exports of liquid skin-washing preparations for retail sale in value terms were spread across many countries. Italy (23.0% of exports), Hungary (12.5% of exports), and Slovenia (11.9% of exports) were the top destinations, jointly accounting for 47.4% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports for retail sale liquid skin-washing preparations to Croatia

Imports in kind, t

Croatia's imports of liquid skin-washing preparations for retail sale increased for the third consecutive year. In 2020, Croatia imported a total of 7 550 t of these preparations, indicating a strong rise of 15.1% relative to the prior year. Over the period from 2017 to 2020, imports increased by 30.4%, with a compound annual growth rate of 9.3%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, t

From 2017 to 2020, three main markets—Germany, Hungary, and Italy—together absorbed 56.7% of Croatia's total imports of liquid skin-washing preparations for retail sale in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Croatia's imports of liquid skin-washing preparations for retail sale increased for the third consecutive year. In 2020, imports amounted to 22 330 K $ US, which is a 12.7% increase year-over-year. Between 2017 and 2020, imports increased by 37.5%, equating to an annualized rate of 11.2%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

From 2017 to 2020, Germany (23.0% of imports), Hungary (20.8% of imports), and Italy (13.5% of imports) made the biggest contribution to Croatia's imports of liquid skin-washing preparations for retail sale in value terms, jointly accounting for 57.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020