For retail sale liquid skin-washing preparations market in Austria

Earlier Report Observations

The Austrian market for organic liquid skin-washing preparations showed notable volatility in both volume and value from 2018 to 2024. Market volume fell from 23 374 t in 2018 to 19 092 t in 2019, then rebounded to 24 427 t in 2020. After a period of growth, volume reached 28 081 t in 2023 before a slight stabilization at 27 721 t in 2024. In value terms, the market declined from $63.2 million in 2018 to $47.8 million in 2020, then expanded strongly to $71.5 million in 2023 and further to $73.7 million in 2024.

The market's value growth in 2024, alongside stable volume, was supported by regulatory shifts and changing consumer habits. The European Commission's update to the Cosmetics Regulation, which banned 12 synthetic UV filters and preservatives, and the FDA's MoCRA framework requiring adverse event reporting, heightened safety concerns around synthetic ingredients. This environment, combined with a strong consumer trend towards natural and plant-based products, spurred the launch of new organic product lines and attracted new companies to the Austrian market, driving higher-value sales.

Production for retail sale liquid skin-washing preparations in Austria

In value, 2017-2020, K $ US

In Austria, production of retail liquid skin-washing preparations has increased for the third consecutive year. In 2020, output reached 20 813 thousand US dollars, marking a significant 57.9% increase compared to 2019. From 2017 to 2020, production grew by 159.4%, which translates to an average annual growth rate of 37.4%.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

In kind, 2017-2020, t

Market performance showed noticeable fluctuations during this period. Import levels varied significantly, with a 2.3-fold difference between the low in 2018 and the high in 2020. In 2020, Austria produced 12 421 tonnes of retail liquid skin-washing preparations, representing a sharp 96.0% rise from the previous year. The lowest production was recorded in 2018 at 5 433 tonnes, with the largest decline that year at 0.9%.

Annual dynamics of production in Austria in kind, 2017-2020, t

Exports for retail sale liquid skin-washing preparations from Austria

Exports in kind, t

The market exhibited volatility over the observed period. Exports varied by 3.9 times between the minimum in 2018 and the maximum in 2020. In 2020, Austria's exports of retail liquid skin-washing preparations reached 12 377 tonnes, a 35.4% increase from the previous year. The lowest value was in 2018 at 3 212 tonnes, with the largest decline that year at 13.3%. The largest increase occurred in 2019, surging by 184.6%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

From 2017 to 2020, Germany led as the top buyer of Austria's retail liquid skin-washing preparations, accounting for 66.8% of exports in kind, followed by the Netherlands and Italy, each with 5.8%. Together, these three countries represented 78.4% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

Market performance displayed noticeable fluctuations during this period. The value of exports varied by 3.6 times between the low in 2018 and the high in 2020. In 2020, deliveries from Austria amounted to 43 981 thousand US dollars, a 58.9% year-over-year increase. The minimum value was recorded in 2018 at 12 220 thousand US dollars, with the largest decline that year at 11.2%. The largest increase occurred in 2019, rising by 126.5%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

From 2017 to 2020, Germany was the primary market for Austria's exports in value terms, representing 58.1%, followed by the Netherlands at 10.4% and Italy at 8.0%. Combined, these three countries accounted for 76.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports for retail sale liquid skin-washing preparations to Austria

Imports in kind, t

In Austria, imports of retail liquid skin-washing preparations have increased for the third consecutive year. In 2020, import volume reached 24 383 tonnes, indicating an 11.4% rise compared to 2019. From 2017 to 2020, imports grew by 19.1%, with a compound annual growth rate of 6.0%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

Between 2017 and 2020, three main markets—Germany, Switzerland, and Czechia—together absorbed 84.8% of Austria's total imports in kind of retail liquid skin-washing preparations.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

In 2020, the value of retail liquid skin-washing preparations imported into Austria amounted to 70 989 thousand US dollars, a 12.8% increase year-over-year. From 2017 to 2020, imports rose by 14.4%, with a compound annual growth rate of 4.6%. The largest decline was recorded in 2019 at 2.6%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

From 2017 to 2020, Germany accounted for the largest share of Austria's imports in value terms at 59.5%, followed by Switzerland at 15.2% and the Netherlands at 4.2%. Together, these three countries comprised 78.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020