Market research

Embroidery with visible ground market in Hungary

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market for embroidery with visible ground in Hungary contracted sharply between 2019 and 2023, with its total value falling from 6 363 thousand USD to 1 043 thousand USD. This drop was driven predominantly by a steep decline in imports, which decreased from 5 379 thousand USD to 1 140 thousand USD over the same period. While exports rose from 368 thousand USD to 746 thousand USD, further reducing domestic availability, local production also trended downward from 1 351 thousand USD to 648 thousand USD, albeit with some annual fluctuations.

A partial recovery occurred in 2024, lifting the market to 1 624 thousand USD as imports rose to 1 471 thousand USD and production increased to 808 thousand USD, while exports eased to 655 thousand USD. During the observed period, regulatory developments played a role; in 2022, the mandatory introduction of the FIA 8856-2018 standard required that embroidery on racing apparel carry a visible manufacturer certificate confirming the use of non-flammable materials. This change likely altered compliance costs and demand dynamics specifically within the racing garment segment of the embroidery market.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2019, 2021-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2019, 2021-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Hungary
  1. 5.1.1. In value, 2019, 2021-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production embroidery with visible ground in Hungary

In value, 2018-2021, K $ US

In 2021, Hungary's output of embroidery with visible ground was valued at 671 K $ US, remaining broadly stable compared to the previous year. Over the period from 2019 to 2021, production decreased by 50.3%, with a compound annual growth rate of 20.8%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports embroidery with visible ground from Hungary

Exports in kind, t

The market showed an unstable trend throughout the period. In 2019, export volumes reached their lowest point at 15.5 t, while in 2020, they peaked at 126.8 t, representing an 8.2-fold difference. In 2021, Hungary exported 77.3 t of embroidery with visible ground, which is 39.1% lower than in 2020. The largest increase occurred in 2020, with a growth of 717.3%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(38.3%)	717.3%	(39.1%)	45.4%

Source: SHEV.io

From 2018 to 2021, the two leading markets—Italy and Slovakia—together accounted for 82.3% of total exports in kind, with the remaining volume distributed across a wide range of other countries.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Embroidery with visible ground exports from Hungary increased for the second consecutive year. In 2021, exports amounted to 563 K $ US, reflecting a significant advance of 33.0% over the previous year. The minimum value was recorded in 2019 at 368 K $ US, with the largest decline that year at 23.8%. Between 2018 and 2021, exports increased by 16.7%, equating to an annualized rate of 5.3%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(23.8%)	15.1%	33.0%	5.3%

Source: SHEV.io

From 2018 to 2021, Romania (22.4% of exports in value terms), Slovakia (21.2%), and Italy (12.0%) accounted for the largest share of exports in value terms, together comprising 55.6% of total flows.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports embroidery with visible ground to Hungary

Imports in kind, t

There were noticeable fluctuations in market performance during the period. In 2019, import volumes peaked at 591.2 t, while in 2021, they dropped to a minimum of 25.7 t, a 23-fold shift. In 2021, imported embroidery with visible ground volumes in Hungary reached 25.7 t, equivalent to a decline of 93.3% relative to the prior year. The largest increase was recorded in 2019 at 471.7%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	471.7%	(35.1%)	(93.3%)	(37.2%)

Source: SHEV.io

From 2018 to 2021, China accounted for 85.8% of total imports in kind, with the remaining flows distributed among a broad group of smaller countries.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Hungary's embroidery with visible ground imports declined for the second consecutive year. In 2021, imports amounted to 2 618 K $ US, equivalent to a solid decrease of 14.5% compared with 2020. The maximum value was recorded in 2019 at 5 379 K $ US, with the largest decline in 2020 at 43.1% and the largest increase in 2019 at 10.2%. Over the period from 2018 to 2021, imports decreased by 46.4%, with a compound annual growth rate of 18.7%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	10.2%	(43.1%)	(14.5%)	(18.7%)

Source: SHEV.io

From 2018 to 2021, three main markets—Austria, Germany, and China—together absorbed 77.9% of total imports in value terms of embroidery with visible ground to Hungary.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io