Market research

Embroidery with visible ground market in Romania

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market for embroidery with visible ground in Romania expanded from 6.9 million USD in 2018 to 7.9 million USD in 2019, supported by sustained consumer appreciation for traditional Romanian embroidery with its elaborate geometric and floral patterns. A sharp contraction followed in 2020, reducing the market to 2.7 million USD.

After 2020, domestic consumption remained constrained, falling further to 1.8 million USD in 2023. By 2024, the market landscape began to shift, with growing interest in personalized embroidery and collaborations with local designers and fashion brands pointing toward premiumization and a more segmented offer.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In value
  1. 4.1.1. Production, 2018-2020, 2023
  2. 4.1.2. Imports, 2018-2024
  3. 4.1.3. Exports, 2018-2024
  4. 4.1.4. Market size, 2018-2020, 2023
5. Production
1. 5.1. Production in Romania
  1. 5.1.1. In value, 2018-2020, 2023, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production embroidery with visible ground in Romania

In value, 2017-2020, K $ US

In 2020, Romania's output of embroidery with visible ground was valued at 3 598 thousand US dollars, marking a sharp decrease of 46.1% compared to the previous year. Between 2017 and 2020, production fell by 46.5%, which translates to an annualized decline rate of 18.8%. The largest increase occurred in 2019, with a rise of 24.3%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(20.1%)	24.3%	(46.1%)	(18.8%)

Source: SHEV.io

Exports embroidery with visible ground from Romania

Exports in kind, t

Romania's exports of embroidery with visible ground declined for the second consecutive year. In 2020, the country exported 28.5 tonnes, representing a steep decline of 48.2% from the previous year. Over the period from 2017 to 2020, exports decreased by 35%, with a compound annual growth rate (CAGR) of -13.4%. The maximum volume was recorded in 2018 at 67.3 tonnes, which also saw the largest increase of 53.5%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	53.5%	(18.2%)	(48.2%)	(13.4%)

Source: SHEV.io

From 2017 to 2020, two leading markets—Germany and Moldova—together accounted for 84.6% of total exports in volume terms. The remaining volume was distributed across a wide range of other countries.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Romania's exports of embroidery with visible ground in value terms declined for the second consecutive year. In 2020, exports amounted to 4 799 thousand US dollars, showing a strong drop of 23.4% from 2019. Over the period from 2017 to 2020, exports decreased by 12.3%, with a compound annual growth rate (CAGR) of -4.3%. The maximum value was recorded in 2018 at 6 610 thousand US dollars, which also experienced the largest increase of 20.9%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	20.9%	(5.3%)	(23.4%)	(4.3%)

Source: SHEV.io

Throughout 2017 to 2020, Germany concentrated 88.7% of total exports in value terms. The rest of the volume was shared by many countries, each with smaller individual shares.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in value, 2017-2020

Source: SHEV.io

Imports embroidery with visible ground to Romania

Imports in kind, t

The market for imports showed volatility during these years. The lowest volume was recorded in 2020 at 115.5 tonnes, reflecting a steep contraction of 68.1% year-over-year. In contrast, the highest imports peaked in 2019 at 361.9 tonnes, resulting in a 3.1-fold gap between these two years. The largest increase occurred in 2019, with a rise of 59.0%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.0%)	59.0%	(68.1%)	(20.8%)

Source: SHEV.io

From 2017 to 2020, China (29.9% of imports in volume), the United Kingdom (29.3%), and Germany (12.0%) formed the key group of partners for Romania's imports of embroidery with visible ground. Together, they represented 71.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Romania's imports of embroidery with visible ground in value terms declined for the second consecutive year. In 2020, imports amounted to 3 903 thousand US dollars, constituting a decrease of 47.7% compared to 2019. Over the period from 2017 to 2020, imports decreased by 50.9%, with a compound annual growth rate (CAGR) of -21.1%. The maximum value was recorded in 2018 at 8 116 thousand US dollars, which also saw the largest increase of 2.0%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.0%	(8.1%)	(47.7%)	(21.1%)

Source: SHEV.io

In 2017 to 2020, three principal markets—Germany, Italy, and China—together accounted for 70.4% of total imports in value terms of embroidery with visible ground to Romania.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in value, 2017-2020

Source: SHEV.io