Embroidery with visible ground market in Czechia

Earlier Report Observations

From 2018, the Czech embroidery market began transforming with the introduction of modern embroidery automates, which expanded production capacity and enabled the entry of new technologically equipped players. This shift coincided with the preservation of traditional handcraft, particularly in regions like Slovácko, maintaining cultural identity and demand for heritage products.

By 2021, the COVID-19 pandemic disrupted supply chains and constrained production capabilities, contributing to a contraction in market size to 933 thousand US dollars by 2023. During this period, increased consumer interest in local and traditional goods strengthened the segment of hand-made embroidery, supported by a broader trend toward regional identity.

Starting in 2024, further automation of production and a rising preference for personalized and unique items led to a recovery in manufacturing output, reaching 3 474 thousand US dollars, while the market stabilized at 992 thousand US dollars. The ongoing digitalization of marketing and a growing emphasis on sustainability continued to shape new product segments and distribution channels.

Production embroidery with visible ground in Czechia

In value, 2018-2021, K $ US

Annual dynamics of production in Czechia in value, 2018-2021, K $ US

Exports embroidery with visible ground from Czechia

Exports in kind, t

After a two-year decline, Czechia's exports of embroidery with visible ground rebounded in 2021, reaching 257.7 t—a 15.3% increase compared to the previous year. However, looking at the broader period from 2018 to 2021, exports fell by 26.8%, with an average annual decline of 9.9%. The lowest point was in 2020 at 223.5 t, while the sharpest drop occurred in 2019 with a 22.0% decrease.

Annual dynamics of product's exports from Czechia in kind, 2018-2021, t

From 2018 to 2021, Austria remained the primary destination for Czech exports of embroidery with visible ground in volume terms, accounting for 77.3% of the total. Other markets played a much smaller role during this period.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Czechia in kind, 2018-2021

Exports in value, K $ US

Following a two-year downturn, Czechia's export value for embroidery with visible ground rose in 2021, totaling 3 414 K $ US—a 10.9% year-over-year gain. Over the 2018–2021 span, exports decreased by 3.2%, translating to an average annual decline of 1.1%. The lowest value was recorded in 2020 at 3 078 K $ US, with the largest drop that year at 11.8%.

Annual dynamics of product's exports from Czechia in value, 2018-2021, K $ US

Between 2018 and 2021, Austria and Germany dominated Czech exports of embroidery with visible ground in value terms, holding 53.1% and 39.8% shares, respectively. Together, they represented 92.8% of total exports, leaving other partners with minimal contributions.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Czechia in value, 2018-2021

Imports embroidery with visible ground to Czechia

Imports in kind, t

The market for imports showed notable volatility from 2018 to 2021. In 2021, Czechia imported 33.9 t of embroidery with visible ground, down 19.6% from 2020. The highest volume was in 2018, while the lowest was in 2021, resulting in a 3.3-fold difference between the peak and trough. The largest decline occurred in 2019 at 65.3%, followed by a 7.0% increase in 2020.

Annual dynamics of product's imports to Czechia in kind, 2018-2021, t

From 2018 to 2021, Germany, China, and Turkey were the key sources for Czech imports of embroidery with visible ground in volume terms, with shares of 33.7%, 33.7%, and 12.0%, respectively. Combined, they accounted for 79.4% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Czechia in kind, 2018-2021

Imports in value, K $ US

In 2021, Czechia's imports of embroidery with visible ground in value terms stood at 1 399 K $ US, marking a 5.2% decrease from the previous year. Over the 2018–2021 period, imports fell by 25.7%, with an average annual decline of 9.4%. The lowest value was in 2019 at 1 348 K $ US, where the largest drop of 28.4% was recorded, while 2020 saw a 9.5% increase.

Annual dynamics of product's imports to Czechia in value, 2018-2021, K $ US

During 2018–2021, Germany, Turkey, and China led as the top suppliers of embroidery with visible ground to Czechia in value terms, with shares of 57.1%, 9.5%, and 8.3%, respectively. Together, they made up 74.9% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Czechia in value, 2018-2021