Market research

Embroidery with visible ground market in Latvia

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Latvian market for embroidery with visible ground grew from 1 455 thousand US dollars in 2018 to 1 809 thousand in 2019, with production volume following a similar upward trend. This expansion occurred amid a retail environment where market participants' financial resilience helped sustain operations. However, in 2020, the COVID-19 pandemic significantly disrupted consumer behavior and limited new market entry, causing the market volume to contract sharply to 1 257 thousand US dollars.

In the following years, imports fell steadily from 375 thousand US dollars in 2021 to 132 thousand in 2025, while exports fluctuated between 462 thousand and 728 thousand. The market structure underwent a notable change in 2022, with concentration decreasing as new retail chains like LIDL and SPAR entered, intensifying competition. Consumer prices for related goods rose by over 44% compared to 2018, affecting demand patterns. Global events such as the prolonged pandemic and geopolitical tensions continued to influence market volatility.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In value
  1. 4.1.1. Production, 2018-2020
  2. 4.1.2. Imports, 2018-2025
  3. 4.1.3. Exports, 2018-2025
  4. 4.1.4. Market size, 2018-2020
5. Production
1. 5.1. Production in Latvia
  1. 5.1.1. In value, 2018-2020, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, kg
    1. 6.1.2.1. Annual dynamics of product's exports from Latvia in kind, 2018-2025, kg
    2. 6.1.2.2. Dynamics of product's exports in kind from Latvia by countries, 2018-2025, kg
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Latvia in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Latvia by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Latvia, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Latvia by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, kg
    1. 6.2.2.1. Annual dynamics of product's exports from Latvia in kind, 2018-2025, kg
    2. 6.2.2.2. Dynamics of product's exports in kind from Latvia by countries, 2018-2025, kg
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Latvia in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Latvia by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Latvia, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Latvia by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, kg
    1. 7.1.2.1. Annual dynamics of product's imports to Latvia in kind, 2018-2025, kg
    2. 7.1.2.2. Dynamics of product's imports in kind to Latvia by countries, 2018-2025, kg
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Latvia in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Latvia by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Latvia, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Latvia by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, kg
    1. 7.2.2.1. Annual dynamics of product's imports to Latvia in kind, 2018-2025, kg
    2. 7.2.2.2. Dynamics of product's imports in kind to Latvia by countries, 2018-2025, kg
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Latvia in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Latvia by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Latvia, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Latvia by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, kg
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, kg
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production embroidery with visible ground in Latvia

In value, 2018-2021, K $ US

In 2020, Latvia's output of embroidery with visible ground was valued at 1 614 K $ US, marking a 27.7% decrease from the previous year. Production declined by 8% between 2018 and 2020, which translates to an annualized rate of 2.8%. The peak value was recorded in 2019 at 2 232 K $ US, with the largest increase of 27.2% also occurring that year.

Annual dynamics of production in Latvia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	27.2%	(27.7%)	n/a	-

Source: SHEV.io

Exports embroidery with visible ground from Latvia

Exports in kind, kg

Market performance showed noticeable fluctuations during this period. Exports from Latvia of embroidery with visible ground reached their lowest point in 2021 at 10 358 kg, a substantial drop of 14.8% compared to the previous year. The peak was in 2019 at 32 688 kg, resulting in a 3.2-fold difference between these years. The largest decline occurred in 2020 at 62.8%, while the largest increase was recorded in 2019 at 140.9%.

Annual dynamics of product's exports from Latvia in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	140.9%	(62.8%)	(14.8%)	(8.6%)

Source: SHEV.io

From 2018 to 2021, the main markets for Latvia's exports in kind of embroidery with visible ground were Finland, accounting for 43.6% of exports, the Netherlands at 16.5%, and Germany at 9.8%. Together, these three countries represented 70.0% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Latvia in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

After a two-year decrease, cross-border shipments of embroidery with visible ground from Latvia increased in 2021. Exports totaled 658.9 K $ US that year, a small increase of 1.8% compared to 2020. Over the period from 2018 to 2021, exports decreased by 23.1%, with a compound annual growth rate of 8.4%. The minimum value was recorded in 2020 at 647.3 K $ US, which also saw the largest decline of 17.5%.

Annual dynamics of product's exports from Latvia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(8.4%)	(17.5%)	1.8%	(8.4%)

Source: SHEV.io

Between 2018 and 2021, the top buyers of embroidery with visible ground from Latvia in value terms were Estonia, with 29.8% of exports, Belarus at 25.2%, and Finland at 16.7%. Their combined share reached 71.6% of total exports in value terms.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Latvia in value, 2018-2021

Source: SHEV.io

Imports embroidery with visible ground to Latvia

Imports in kind, kg

Embroidery with visible ground import volumes in Latvia declined for the third consecutive year. In 2021, the import volume was 4 152 kg, representing a 0.8% decline compared to the previous year. Between 2018 and 2021, imports decreased by 37.1%, equating to an annualized rate of 14.3%.

Annual dynamics of product's imports to Latvia in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	(5.6%)	(32.8%)	(0.8%)	(14.3%)

Source: SHEV.io

From 2018 to 2021, the main sources for Latvia's imports in kind of embroidery with visible ground were Turkey, accounting for 27.8% of imports, China at 18.3%, and Austria at 10.9%. Together, these three markets formed 57.0% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Latvia in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

After a two-year decline, cross-border shipments of embroidery with visible ground to Latvia increased in 2021. Imports were recorded at 375.5 K $ US, reflecting a steep gain of 29.2% compared to the previous year. Between 2018 and 2021, imports decreased by 32.7%, equating to an annualized rate of 12.4%. The minimum value was in 2020 at 290.6 K $ US, while the largest decline occurred in 2019 at 35.1%.

Annual dynamics of product's imports to Latvia in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(35.1%)	(19.8%)	29.2%	(12.4%)

Source: SHEV.io

Throughout 2018 to 2021, the main markets for Latvia's imports in value terms of embroidery with visible ground were Austria, accounting for 39.7% of imports, China at 9.6%, and Turkey at 8.9%. Jointly, these three countries took 58.3% of total import flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Latvia in value, 2018-2021

Source: SHEV.io